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Briefs, Case Studies, and News
Brand Tracking
Brief • 3 min Read
Please welcome the newest batch of Super Bowl advertisers
Brief • 2 min Read
What did viewers want to see from Super Bowl LVII ads?
Super Bowl Commercials - What The Public Wants And Doesn't Want In The Ads
United's Local Super Bowl Ad Pokes At Rival Southwest In Denver Market
Brief • 3 min Read
Volvo looks to establish brand loyalty with Gen Z
Keep your finger on the pulse with the latest trends in business, culture, and more.
E-Trade CMO Andrea Zaretsky on the brand's Super Bowl legacy and the return of its iconic baby
Brief • 2 min Read
What do we expect from Super Bowl LVII's commercials?
20 Brands That Are Gaining Popularity With Gen Z
About three-quarters of people who plan to watch the Super Bowl said they're excited for the ads, research says
Brief • 2 min Read
Brand Bowl 2023 prepares for kickoff!
Brief • 3 min Read
BMW closes out 2022 with high marks from consumers
The Importance Of Brand Management In The World Of E-Commerce
Brief • 2 min Read
Hyundai soars as the top growth brand by brand equity from Q3 to Q4 2022
Brief • 2 min Read
Did the NHL secure their “linchpin” to growth?
Brief • 3 min Read
Coca-Cola Advertising Sparks Some Holiday Magic
Southwest's Brand Damage Persists, Poll Finds - Here's What The Airline Should Do Next
Case Study • 1 min Read
Prime Video x NFL Case Study
Brief • 4 min Read
Did the launch of LIV Golf change how fans feel about the PGA Tour?
Case Study • 1 min Read
Coinbase Case Study
Bob Iger vs. Bob Chapek: Inside the Disney Coup
Holiday Shopping 2022 - How Retail Brands Can Keep Black Friday Momentum Going
Don't Overreact to Musk's Changes, Twitter Advertising Still Worth It
Brief • 4 min Read
Marcus by Goldman Sachs breaks down barriers to investing
Brief • 2 min Read
Peer-to-Peer (P2P) Payment Systems Continue to Gather Steam
Brief • 3 min Read
Kroger Delivery expands the popular supermarket's reach
Twitter and TikTok get all the attention. Polling shows few US adults use them.
Case Study • 1 min Read
Costco Case Study
How Netflix and Disney+ Can Fix Ad-Supported Streaming
Brief • 3 min Read
Gen Z embraces Lenovo's innovation and sustainability
Twitter Turmoil Poses Risks to the Company's Brand
LGBT Representation in Ads Has Grown, but Many Consumers Find It Inauthentic
Brief • 2 min Read
Grocery Games: How do Consumers Compare these Four Popular Grocery Brands?
20 Brands Getting Gen Z Attention Right Now
Brief • 3 min Read
Nationwide inflation can't dim Ulta Beauty's glow
Inside Influencer Storefronts And How They're Driving Sales For Brands
Brief • 3 min Read
Would you like some goldfish with that martini?
Brief • 2 min Read
Vying for the top: Comparing key players in the vodka market
Case Study • 1 min Read
Pop-Tarts Case Study
Limited-Time Offer Marketing - What Brands Need To Do This Fall
Meet the golf brands that are changing the landscape of the sport
Brief • 3 min Read
Rockstar Energy appeals to women with hemp seed-infused product line
Four Under-The-Radar Ways To Elevate CX Using Digitalization
Brief • 3 min Read
A noteworthy sportswear and luxury collaboration strengthens both brands
June's adidas x Gucci line sparks enthusiasm throughout the fashion world.
Case Study • 1 min Read
Old Navy Case Study
Brief • 3 min Read
Timberland gains a strong foothold with Gen Z
Brief • 2 min Read
SHEIN: America’s number 1 fast fashion brand continues to rise
Retailers embrace "inclusive sizing"
Brief • 3 min Read
Marco's Pizza races for a spot just below the podium
The Ohio-based chain is pushing to become the 4th largest pizza chain in the U.S.
Case Study • 1 min Read
Panera Case Study
Brief • 2 min Read
The best $5.5 million Chipotle ever spent
Brief • 2 min Read
Raising Cane’s Chicken Fingers hits a serious growth spurt
Brief • 2 min Read
Kraft Heinz: A childhood classic remains a Gen Z favorite
20 Brands Gaining Gen Z Attention Right Now
Case Study • 1 min Read
Tripadvisor Case Study
Brief • 2 min Read
Hawaiian Airlines soars to the top with exciting technological foresight
Brief • 2 min Read
Booking.com’s usage soars in June as travelers give in to wanderlust
Amazon Prime Day 2022 - 3 Ways Brands Can Benefit
Brief • 4 min Read
Fitbit’s product developments spark consumer enthusiasm for the brand
Brief • 3 min Read
During uncertainty, home security systems gain steam
Brief • 2 min Read
Electronic Arts Grows in Gen Z’s Estimation
Case Study • 1 min Read
Nintendo Case Study
How Brands Should Navigate the Minefield of Political Pitfalls This Summer
How Home Appliance Brands Are Targeting Gen Z - With Help From TikTok and Phil Collins
Axios Harris Poll 100: Automotive brands show resilience
Grocery brands surge in popularity
Know Your Audience: Surviving The Fragmented World of Streaming
Millennials drive remote work push
Free speech debate targets big media
Axios Harris Poll 100: Friendly brands poisoned by politics
Brief • 3 min Read
Spotify’s push for personalization delights users
Brief • 2 min Read
Conscientious meal-kit brands score highly with Gen Z
Actually, Americans do want to hear what brands have to say about reproductive rights
Brief • 2 min Read
Decades after launch, Smartwater remains fresh with young consumers
Case Study • 1 min Read
Instagram Case Study
Brief • 2 min Read
Waze Increases Brand Equity by Delighting App Users
Brief • 3 min Read
TikTok: A giant among the social media giants
TikTok and Meta vie for user engagement and brand growth.
Harris Poll's Will Johnson: Why Polling Still Matters
20 Brands Gaining Gen Z Love Early in 2022
Majority of shoppers want brand values to align with their own: survey
Brief • 3 min Read
Rust-Oleum sees significant brand equity growth as DIY home projects abound
Earth Day Green Messaging: 3 Strategies to Guide Brands
How an 'Anti-Billboard Approach' Is Helping Sports Teams Stand Out Outdoors
Brief • 3 min Read
Millennials, fire up your (Weber) grills!
Brief • 2 min Read
Purple’s Humorous Marketing Videos Effectively Raise Brand Awareness
Case Study • 1 min Read
Clorox Case Study
Brief • 3 min Read
Hyundai Captures Gen Z's Interest Through the Metaverse
Brief • 2 min Read
Gap’s Messaging Aligns with Gen Z’s Purpose-Driven Identity
Brief • 1 min Read
Social Listening in the Metaverse
Brief • 1 min Read
AR and VR in the Metaverse
Brief • 2 min Read
Aveeno Strives to Reverse Years of Eczema Underdiagnosis and Treatment in Black Communities
20 Brands Getting Gen Z's Attention (And Dollars)
Case Study • 1 min Read
Dove Case Study
Brief • 1 min Read
Headspace Users Tend to Come from Higher Asset Households
Most Consumers Worry The Metaverse May Lead Them To Lose Touch With Reality
Brief • 5 min Read
"The Future Majority" and How it will Reshape Brand Loyalty
Case Study • 1 min Read
Toyota Brand Tracking Case Study
Why Some Super Bowl LVI Commercials Created The Most Brand Equity
Brief • 2 min Read
Gas-Powered Vehicles - A Remnant of the Past?
Brief • 3 min Read