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Briefs, Case Studies, and News
Brand Tracking
Brief • 3 min Read
Do travel brands need a TikTok account?
Elon Musk's Tesla suffers huge hit in closely watched brand reputation poll
Brief • 2 min Read
Hotels.com benefits from post-COVID travel surge
Axios Harris Poll: Americans move on from "defensive" health
Patagonia and Costco are ranked America's most reputable brands. Twitter, Fox, and Trump sit at the bottom.
Keep your finger on the pulse with the latest trends in business, culture, and more.
Fact vs. Fiction: Debunking OTC Medication Myths
Axios Harris Poll 100: Year of the tarnished titans
Disney's reputation hit by polarizing political drama
The 2023 Axios Harris Poll 100 reputation rankings
Case Study • 1 min Read
Overstock.com Case Study
Brief • 2 min Read
Legos aren't just for kids - popular toy brand gains traction with young adults
Americans want to see their favorite brands in movies, research finds
Brief • 2 min Read
Thanks to TikTok, Brita enjoys a surge in familiarity
20 Brands Catching Gen Z's Attention Right Now
Brief • 3 min Read
Could younger buyers reverse Tupperware's dip in momentum?
Brief • 2 min Read
Abbott's at-home COVID test jumps in consumers' esteem
What Brands Can Learn From Gen Z's Environmental Awakening
Brief • 2 min Read
PrettyLittleThing thrives through controversial ad campaigns
Brief • 3 min Read
Modern Fertility empowers women to understand their reproductive health
Case Study • 1 min Read
Eli Lilly Case Study
Amid SVB storm, pharma's reputation bucks downward trend and scales up driven by insulin price drops
Brief • 2 min Read
For Netflix, the 2020's have been a wild ride
Self-Care Marketing - 3 Ways Brands Can Reduce Stress And Improve Mental Health
Brief • 3 min Read
Do cosmetics brands have personalities?
Case Study • 1 min Read
Pedialyte Case Study
Brief • 3 min Read
Estée Lauder makes a play for Gen Z
Brief • 2 min Read
FanDuel sees huge growth in consumers' advertising recall
Brief • 2 min Read
FanDuel’s brand equity takes off in states with legalized sports betting
Case Study • 1 min Read
Subaru Case Study
Streamer ads performed well during the Super Bowl, research says
Brief • 2 min Read
How are other brand sponsors impacted by the Big Game?
Brief • 3 min Read
What’s the spread? – Americans’ changing attitudes towards sports betting
Brief • 1 min Read
Caution - 2023’s Super Bowl ads contain high alcohol content
Brief • 3 min Read
Please welcome the newest batch of Super Bowl advertisers
Brief • 2 min Read
What did viewers want to see from Super Bowl LVII ads?
Super Bowl Commercials - What The Public Wants And Doesn't Want In The Ads
United's Local Super Bowl Ad Pokes At Rival Southwest In Denver Market
Brief • 3 min Read
Volvo looks to establish brand loyalty with Gen Z
E-Trade CMO Andrea Zaretsky on the brand's Super Bowl legacy and the return of its iconic baby
Brief • 2 min Read
What do we expect from Super Bowl LVII's commercials?
20 Brands That Are Gaining Popularity With Gen Z
About three-quarters of people who plan to watch the Super Bowl said they're excited for the ads, research says
Brief • 2 min Read
Brand Bowl 2023 prepares for kickoff!
Brief • 3 min Read
BMW closes out 2022 with high marks from consumers
The Importance Of Brand Management In The World Of E-Commerce
Brief • 2 min Read
Hyundai soars as the top growth brand by brand equity from Q3 to Q4 2022
Brief • 2 min Read
Did the NHL secure their “linchpin” to growth?
Brief • 3 min Read
Coca-Cola Advertising Sparks Some Holiday Magic
Southwest's Brand Damage Persists, Poll Finds - Here's What The Airline Should Do Next
Case Study • 1 min Read
Prime Video x NFL Case Study
Brief • 4 min Read
Did the launch of LIV Golf change how fans feel about the PGA Tour?
Case Study • 1 min Read
Coinbase Case Study
Bob Iger vs. Bob Chapek: Inside the Disney Coup
Holiday Shopping 2022 - How Retail Brands Can Keep Black Friday Momentum Going
Don't Overreact to Musk's Changes, Twitter Advertising Still Worth It
Brief • 4 min Read
Marcus by Goldman Sachs breaks down barriers to investing
Brief • 2 min Read
Peer-to-Peer (P2P) Payment Systems Continue to Gather Steam
Brief • 3 min Read
Kroger Delivery expands the popular supermarket's reach
Twitter and TikTok get all the attention. Polling shows few US adults use them.
Case Study • 1 min Read
Costco Case Study
How Netflix and Disney+ Can Fix Ad-Supported Streaming
Brief • 3 min Read
Gen Z embraces Lenovo's innovation and sustainability
Twitter Turmoil Poses Risks to the Company's Brand
LGBT Representation in Ads Has Grown, but Many Consumers Find It Inauthentic
Brief • 2 min Read
Grocery Games: How do Consumers Compare these Four Popular Grocery Brands?
20 Brands Getting Gen Z Attention Right Now
Brief • 3 min Read
Nationwide inflation can't dim Ulta Beauty's glow
Inside Influencer Storefronts And How They're Driving Sales For Brands
Brief • 3 min Read
Would you like some goldfish with that martini?
Brief • 2 min Read
Vying for the top: Comparing key players in the vodka market
Case Study • 1 min Read
Pop-Tarts Case Study
Limited-Time Offer Marketing - What Brands Need To Do This Fall
Meet the golf brands that are changing the landscape of the sport
Brief • 3 min Read
Rockstar Energy appeals to women with hemp seed-infused product line
Four Under-The-Radar Ways To Elevate CX Using Digitalization
Brief • 3 min Read
A noteworthy sportswear and luxury collaboration strengthens both brands
June's adidas x Gucci line sparks enthusiasm throughout the fashion world.
Case Study • 1 min Read
Old Navy Case Study
Brief • 3 min Read
Timberland gains a strong foothold with Gen Z
Brief • 2 min Read
SHEIN: America’s number 1 fast fashion brand continues to rise
Retailers embrace "inclusive sizing"
Brief • 3 min Read
Marco's Pizza races for a spot just below the podium
The Ohio-based chain is pushing to become the 4th largest pizza chain in the U.S.
Case Study • 1 min Read
Panera Case Study
Brief • 2 min Read
The best $5.5 million Chipotle ever spent
Brief • 2 min Read
Raising Cane’s Chicken Fingers hits a serious growth spurt
Brief • 2 min Read
Kraft Heinz: A childhood classic remains a Gen Z favorite
20 Brands Gaining Gen Z Attention Right Now
Case Study • 1 min Read
Tripadvisor Case Study
Brief • 2 min Read
Hawaiian Airlines soars to the top with exciting technological foresight
Brief • 2 min Read
Booking.com’s usage soars in June as travelers give in to wanderlust
Amazon Prime Day 2022 - 3 Ways Brands Can Benefit
Brief • 4 min Read
Fitbit’s product developments spark consumer enthusiasm for the brand
Brief • 3 min Read
During uncertainty, home security systems gain steam
Brief • 2 min Read
Electronic Arts Grows in Gen Z’s Estimation
Case Study • 1 min Read
Nintendo Case Study
How Brands Should Navigate the Minefield of Political Pitfalls This Summer
How Home Appliance Brands Are Targeting Gen Z - With Help From TikTok and Phil Collins
Axios Harris Poll 100: Automotive brands show resilience
Grocery brands surge in popularity