Brief • 3 min Read
Consumer Insights
What should brands know about the American consumer?
Understanding Your Consumer is Essential
Priorities, concerns, preferences, fears…consumers are always evolving, and so must your brand strategy.
Learn how consumers are approaching today’s realities, and what this can signal about their future behavior.
The American Consumer: Spending Habits Across Key Industries
A deep dive into consumer spending patterns across ten industries at the end of 2021, and what this could mean for consumer behavior in 2022.
This report helps companies, brands, and retailers intelligently predict their customers’ behavior.
The “AND” Era
Americans aren’t one thing or the other. They are both.
Do you ever feel like we are living in an era of contradictions? Layoffs amid record-low unemployment, quiet quitters making loud statements, and stingy consumers diving headfirst into luxury. This report examines these tensions with a simple hypothesis: what if two seemingly contradictory phenomena can occur at the same time?
Gen Z 100
100 recent stats about Gen Z that every marketer needs to know. With a unique set of priorities and worldview, brands must be able to connect with this specific demographic.
Making up almost a quarter of the U.S. population, this generation has a projected spending power of $143 billion.
The Future of Ambition
What motivates Americans today? Understand consumers’ evolving desires and beliefs when it comes to personal ambition, success, and happiness.
This report looks at three value shifts defining consumers’ modern ambition.
Consumer Insights
Brief • 3 min Read
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