Understanding Your Consumer is Essential
Priorities, concerns, preferences, fears…consumers are always evolving, and so must your brand strategy.
Learn how consumers are approaching today’s realities, and what this can signal about their future behavior.
Consumer Sentiment on Tariffs: Cautious Optimism Amid Ongoing Concerns
Americans are cautiously hopeful as new tariff measures take shape, balancing optimism about market stability with concern over rising costs.
This report explores how shifting trade policies are shaping consumer confidence and spending in 2025.
Cheers to That: What Are Americans Drinking While Dining Out?
More than a third of U.S. adults say alcohol is their go-to beverage at restaurants, yet non-alcoholic choices like water and soda still dominate the table.
This report explores how generational preferences are shaping Americans’ dining and drinking habits in 2025.
America’s Surge in Soccer Fandom
U.S. companies must kick into high gear to avoid getting stuck on the World Cup sidelines.
With the 2026 World Cup coming to U.S. soil, this report helps brands take advantage of Americans’ growing interest in soccer.
How Do Americans Think About the Skilled Trades?
With a shortage of tradespeople disrupting construction and manufacturing, Americans are rethinking the value of skilled-trade careers.
This report explores how public perceptions and employer strategies are evolving in response to the skilled-labor gap in 2025.
