One Company’s Struggle is Another’s Opportunity

Overstock.com Strives for Growth as Bed Bath & Beyond Flounders

To illustrate the value of brand tracking, we evaluated how Overstock overcame a difficult 2022 to rise in brand equity at the start of 2023. How did Overstock gain in consumers’ esteem? Download our case study to find out!

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Catherine Ake

Content Strategist

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