Financial Services

A look at how Americans are saving, spending, and investing in today’s economy.

With pandemic-driven economic disruptions, soaring inflation, and a growing interest in cryptocurrencies, America’s economic landscape is in flux.

Discover how consumers feel about the current state of the US economy, and how this sentiment influences financial decisions. Using data, we dig into the current financial trends, and explain what they could signal for the future of the American consumer.

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Current Trends in Financial Services

How we spend, save, and invest reflects our personal goals and values. Beyond each individual’s financial priorities, technological advancements and larger cultural changes influence saving and spending tendencies. While consumers aim for financial stability, the way they pursue this objective continues to evolve.

Here, we provide a data-driven snapshot into the world of financial services to help brands and companies prepare for future consumer expectations. We measure consumer sentiment towards key trends including the rise in personal finance apps and digital wallets.

Read Our Financial Services Snapshot

Featured Financial Services Insights

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Financial Services Articles & Insights

In The News

Gen Z is breaking into the trade sector as college disillusionment rises

In The News

Kamala Harris's economic policy slate more popular than Trump's - poll

In The News

Will Johnson: Most Chicagoans reject higher city taxes, no matter the purpose. That's bad news for the mayor.

Brief 3 min Read

Chicagoans wary of more taxation

Brief 2 min Read

Unlocking the Power of Personalized Banking: Consumer Research Insights

Brief 3 min Read

Revolut secures its UK banking licence, and sees a positive reaction from young investors

In The News

Will Johnson: Why grocery shopping is such a joy-suck

Brief 2 min Read

The median consumer wants to pay $1 for a chocolate bar, $2 for a bag of chips, and $3 for a gallon of gas

In The News

The American dream is collapsing, and it's knocking billionaires off their pedestals

In The News

The Great Wealth Transfer is set to be a $90 trillion disappointment - especially for millennials

In The News

For many Americans, social security worries steer voting in presidential election

In The News

Gen Z: Many stuck in 'parent trap,' needing financial help from Mom and Dad, survey finds

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