Brief • 4 min Read
With pandemic-driven economic disruptions, soaring inflation, and a growing interest in cryptocurrencies, America’s economic landscape is in flux.
Discover how consumers feel about the current state of the US economy, and how this sentiment influences financial decisions. Using data, we dig into the current financial trends, and explain what they could signal for the future of the American consumer.

Current Trends in Financial Services
Acquiring wealth and protecting personal financial security drive consumer decisions. While these goals remain constant across generations, how consumers pursue this end, and who they trust with their money, constantly evolves. As economic trends change, consumer beliefs and actions also adjust.
Here, we provide a data-driven snapshot into the financial services world to help brands and companies prepare for future consumer expectations. We measure consumer sentiment towards key trends including digital-only banks, credit card perks, and peer-to-peer (P2P) payment systems.
Featured Financial Services Insights
Brief • 2 min Read
Peer-to-Peer (P2P) Payment Systems Continue to Gather Steam
Brief • 3 min Read
Personal independence behind declining birth rates
Brief • 3 min Read
Americans feel they’re worse off financially than their parents’ generation
Brief • 2 min Read
Americans value neighborhood independence, welcome more affordable housing construction
Don’t see what you’re looking for?
We dive into even more subjects in our one-off briefs and in-depth reports.
Financial Services Articles & Insights
In The News
More American women are single than ever before - and it's costing them big money
In The News
Americans want weight loss drugs like Ozempic to be covered by insurance. Most of the time, they aren't.
In The News
Layoff anxiety is real - but you can still thrive during challenging times. Here's how
In The News
Millennials are more likely than other generations to support a cap on personal wealth
Brief • 3 min Read
Amidst economic uncertainty, new survey shows cautious optimism among small business owners for 2023
In The News
Women aren't investing at the same rate as men. Here's why it matters - and how the gap can be closed
In The News
Working Parents' Behavior Driven By Looming 2023 Recession
In The News
The unsung heroes of the American economy: Grandmothers
Brief • 4 min Read
Are grandmothers who provide childcare key in driving the US economy?
In The News
Don't tell Americans the economy is getting better - they're still worried about a recession, poll finds
In The News
Will Johnson in Seven
In The News