Financial Services

A look at how Americans are saving, spending, and investing in today’s economy.

With pandemic-driven economic disruptions, soaring inflation, and a growing interest in cryptocurrencies, America’s economic landscape is in flux.

Discover how consumers feel about the current state of the US economy, and how this sentiment influences financial decisions. Using data, we dig into the current financial trends, and explain what they could signal for the future of the American consumer.

financial services cover

Current Trends in Financial Services

Acquiring wealth and protecting personal financial security drive consumer decisions. While these goals remain constant across generations, how consumers pursue this end, and who they trust with their money, constantly evolves. As economic trends change, consumer beliefs and actions also adjust.

Here, we provide a data-driven snapshot into the financial services world to help brands and companies prepare for future consumer expectations. We measure consumer sentiment towards key trends including digital-only banks, credit card perks, and peer-to-peer (P2P) payment systems.

Read Our Financial Services Snapshot

Featured Financial Services Insights

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Financial Services Articles & Insights

Brief 2 min Read

Nine in 10 graduating students believe their college education will enable them to achieve the lifestyle they want

In The News

Work Shift: Why Purpose-Driven Jobs Pay Less

In The News

Love And Money: Should You Protect Your Assets Before Marriage?

Brief 3 min Read

Most Americans support regulating generative AI

Brief 3 min Read

Safety and affordability top-of-mind for Chicagoans ahead of mayoral inauguration

In The News

Capitalism's Crisis Of Perception

In The News

People are "cash-stuffing" to manage their spending as the cost-of-living crisis bites

In The News

A new survey might be the first indication that economic woes are casting clouds over the push for climate action

In The News

34% of workers say they'd post how much money they make online - Gen Z and millennials are even more eager

In The News

Millennial homeowners finally outnumber renters. But they still aren't catching up to baby boomers

In The News

Americans are over the endless anxiety loop. Only the rich, remote workers, and Gen Zers really care about the banking crisis, according to The Harris Poll

In The News

How do Americans define wealth? The answer may surprise you

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