Brief • 4 min Read
With pandemic-driven economic disruptions, soaring inflation, and a growing interest in cryptocurrencies, America’s economic landscape is in flux.
Discover how consumers feel about the current state of the US economy, and how this sentiment influences financial decisions. Using data, we dig into the current financial trends, and explain what they could signal for the future of the American consumer.
Current Trends in Financial Services
Acquiring wealth and protecting personal financial security drive consumer decisions. While these goals remain constant across generations, how consumers pursue this end, and who they trust with their money, constantly evolves. As economic trends change, consumer beliefs and actions also adjust.
Here, we provide a data-driven snapshot into the financial services world to help brands and companies prepare for future consumer expectations. We measure consumer sentiment towards key trends including digital-only banks, credit card perks, and peer-to-peer (P2P) payment systems.
Featured Financial Services Insights
Brief • 2 min Read
Peer-to-Peer (P2P) Payment Systems Continue to Gather Steam
Brief • 3 min Read
Personal independence behind declining birth rates
Brief • 3 min Read
Americans feel they’re worse off financially than their parents’ generation
Brief • 2 min Read
Americans value neighborhood independence, welcome more affordable housing construction
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Financial Services Articles & Insights
Brief • 1 min Read
Harris Poll/Guardian Poll: Americans Don't Believe The Good Economic News
In The News
US wage growth is finally outpacing inflation. Many Americans aren't feeling it.
In The News
Nearly Half of All Young Adults Live With Mom and Dad - and They Like It
In The News
US economy going strong under Biden - Americans don't believe it
In The News
Save, splurge, (don't) stress: How Gen Z is putting their spin on personal finances
In The News
Most Americans worry that Social Security will be drained in their lifetime. And Gen Z thinks they'll never see their investment
In The News
67% of Americans Favor Paying For College Athletes: Sportico/Harris Poll
Brief • 1 min Read
AI Nation: Exploring Comfort With AI Applications
In The News
How much do you need to be financially secure? Americans now cite a surprisingly high salary
In The News
A Frustrated Middle Class Wants More Than Promises in 2024
In The News
The US Middle Class's Economic Anxiety Will Decide the 2024 Election
In The News