Financial Services

A look at how Americans are saving, spending, and investing in today’s economy.

With pandemic-driven economic disruptions, soaring inflation, and a growing interest in cryptocurrencies, America’s economic landscape is in flux.

Discover how consumers feel about the current state of the US economy, and how this sentiment influences financial decisions. Using data, we dig into the current financial trends, and explain what they could signal for the future of the American consumer.

 2023/12/fs-cover.jpg

Current Trends in Financial Services

How we spend, save, and invest reflects our personal goals and values. Beyond each individual’s financial priorities, technological advancements and larger cultural changes influence saving and spending tendencies. While consumers aim for financial stability, the way they pursue this objective continues to evolve.

Here, we provide a data-driven snapshot into the world of financial services to help brands and companies prepare for future consumer expectations. We measure consumer sentiment towards key trends including the rise in personal finance apps and digital wallets.

Read Our Financial Services Snapshot

Featured Financial Services Insights

Don’t see what you’re looking for?

We dive into even more subjects in our one-off briefs and in-depth reports.

Explore reports Read Briefs

Financial Services Articles & Insights

In The News

Significant number of Chicagoans see the homeownership path to the American Dream as being out of reach

In The News

Romantic idealism clashes with financial burdens and unrealistic expectations as wedding season kicks into gear

In The News

Companies ride a red wave ahead of election

In The News

Price increases take a bite out of companies' reputation

In The News

Southerners spend the least on streaming services

In The News

Americans Are Racking Up 'Phantom Debt' That Wall Street Can't Track

In The News

Most Americans believe it will take over two decades to pay off their student loans

In The News

US Businesses Are Way More Optimistic Than Consumers, Poll Finds

Brief 3 min Read

Examining evolving sentiment on dual career households in the United States

In The News

Will Johnson: Chicagoans' blunt assessment of Mayor Brandon Johnson's first year

Brief 2 min Read

Americans’ trust in bitcoin grows after the SEC approves spot bitcoin ETFs

In The News

When should I retire? It may be much later in life than you think.

Keep your finger on the pulse.

Subscribe to our newsletter for the latest trends in business, culture, and more.