Financial Services

A look at how Americans are saving, spending, and investing in today’s economy.

With pandemic-driven economic disruptions, soaring inflation, and a growing interest in cryptocurrencies, America’s economic landscape is in flux.

Discover how consumers feel about the current state of the US economy, and how this sentiment influences financial decisions. Using data, we dig into the current financial trends, and explain what they could signal for the future of the American consumer.

financial services cover

Current Trends in Financial Services

Acquiring wealth and protecting personal financial security drive consumer decisions. While these goals remain constant across generations, how consumers pursue this end, and who they trust with their money, constantly evolves. As economic trends change, consumer beliefs and actions also adjust.

Here, we provide a data-driven snapshot into the financial services world to help brands and companies prepare for future consumer expectations. We measure consumer sentiment towards key trends including digital-only banks, credit card perks, and peer-to-peer (P2P) payment systems.

Read Our Financial Services Snapshot

Featured Financial Services Insights

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We dive into even more subjects in our one-off briefs and in-depth reports.

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Financial Services Articles & Insights

In The News

More American women are single than ever before - and it's costing them big money

In The News

Americans want weight loss drugs like Ozempic to be covered by insurance. Most of the time, they aren't.

In The News

Layoff anxiety is real - but you can still thrive during challenging times. Here's how

In The News

Millennials are more likely than other generations to support a cap on personal wealth

Brief 3 min Read

Amidst economic uncertainty, new survey shows cautious optimism among small business owners for 2023

In The News

Women aren't investing at the same rate as men. Here's why it matters - and how the gap can be closed

In The News

Working Parents' Behavior Driven By Looming 2023 Recession

In The News

The unsung heroes of the American economy: Grandmothers

Brief 4 min Read

Are grandmothers who provide childcare key in driving the US economy?

In The News

Don't tell Americans the economy is getting better - they're still worried about a recession, poll finds

In The News

Will Johnson in Seven

In The News

The high price of being single: 'It's all on one person'

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