Brief • 2 min Read
With pandemic-driven economic disruptions, soaring inflation, and a growing interest in cryptocurrencies, America’s economic landscape is in flux.
Discover how consumers feel about the current state of the US economy, and how this sentiment influences financial decisions. Using data, we dig into the current financial trends, and explain what they could signal for the future of the American consumer.
Current Trends in Financial Services
How we spend, save, and invest reflects our personal goals and values. Beyond each individual’s financial priorities, technological advancements and larger cultural changes influence saving and spending tendencies. While consumers aim for financial stability, the way they pursue this objective continues to evolve.
Here, we provide a data-driven snapshot into the world of financial services to help brands and companies prepare for future consumer expectations. We measure consumer sentiment towards key trends including the rise in personal finance apps and digital wallets.
Featured Financial Services Insights
Brief • 3 min Read
SoFi benefits from 2023's economic headwinds
Brief • 4 min Read
Marcus by Goldman Sachs breaks down barriers to investing
Brief • 2 min Read
Peer-to-Peer (P2P) Payment Systems Continue to Gather Steam
Brief • 2 min Read
Americans value neighborhood independence, welcome more affordable housing construction
Don’t see what you’re looking for?
We dive into even more subjects in our one-off briefs and in-depth reports.
Financial Services Articles & Insights
Brief • 2 min Read
Americans’ trust in bitcoin grows after the SEC approves spot bitcoin ETFs
In The News
When should I retire? It may be much later in life than you think.
Brief • 2 min Read
The nature of retirement is evolving
In The News
40-year-old homeowner says economy doesn't add up: "I'm making the most money I've ever made, and I'm still living paycheck to paycheck
In The News
Americans are spending more on streaming each month than they are on gas
In The News
American dream of owning a home is dead, majority of renters say
In The News
Meet Zillow rooms for rent: A Craigslist killer for the millennial and Gen Z set - and a symbol of the housing affordability crisis
Brief • 3 min Read
Could AI be the Future of Tax Filing?
In The News
Mapped: America's new business hotspots
In The News
Americans are actually pretty happy with their finances
In The News
Election-year messaging to drive consumer shifts
In The News