A Rollout Gone Awry:

Old Navy’s Size Inclusive Launch  

To illustrate the value of brand tracking, we analyzed the 2021 launch of Old Navy’s size-inclusive strategy, which brought sizes 00-30 to their female shoppers. While the launch hurt Old Navy’s bottom line, did it positively impact consumer sentiment towards the popular retailer? Download our brand tracking case study to find out!


Catherine Ake

Senior Marketing and Content Strategist

Old Navy Case Study

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