Brief • 3 min Read
One Brand, Many Users:
Pedialyte Markets to Several Diverse Consumers
To illustrate the value of brand tracking, we evaluated how Pedialyte has effectively broadened their target consumer beyond sick children to also include alcohol drinkers and athletes. How does Pedialyte simultaneously attract these distinct consumer groups? Download our brand tracking case study to find out!
Subscribe for more Insights
Subscribe to our newsletter for the latest trends in business, politics, culture, and more.