Sports & Entertainment


A look at the effectiveness of brand sponsorships with key athletes, professional sports leagues, and events. 

Read The Brand Bowl

Keep One Foot Ahead of the Competition 

Wins and losses are also found off the field. Companies invest a significant number of resources in partnerships with sports leagues and advertisements during highprofile events. Its important for brands to know whether these costly efforts substantially boost brand equity, or not.  

Harris Brand Platform provides in-depth consumer data in real time. Monitor the value of your – and your top competitors’ – marketing campaigns, partnerships, and events to make data-driven decisions that move the needle.  

Olympics Report Sports Insights

Featured Sports Insights

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Chicagoans think NASCAR street race will benefit the city

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