Brief • 5 min Read
Briefs
Estée Lauder makes a play for Gen Z
Catherine Ake • March 16, 2023
In order to change our world for the better, first we need to understand it.
At The Harris Poll, we survey the public on cultural and industry trends that are shaping our current moment. Every day, our polling experts and analysts work together to interpret this data. In our articles, we share high-level insights on everything from cryptocurrency to the gender pay gap.
For a more in-depth investigation into issues by subject, visit our Reports.
Featured Briefs
Brief • 3 min Read
What's Missing in the Conversation About Generative AI and Jobs
Brief • 3 min Read
Volvo looks to establish brand loyalty with Gen Z
Brief • 3 min Read
How much sway does influencer marketing have on purchase decisions?
Brief • 2 min Read
FanDuel sees huge growth in consumers' advertising recall
Brief • 3 min Read
Pitch timers resonate with baseball fans ahead of 2023 MLB season
Brief • 2 min Read
The Story Wave 12
Brief • 3 min Read
Estée Lauder makes a play for Gen Z
Brief • 3 min Read
Amidst economic uncertainty, new survey shows cautious optimism among small business owners for 2023
Brief • 4 min Read
Are grandmothers who provide childcare key in driving the US economy?
Brief • 2 min Read
FanDuel’s brand equity takes off in states with legalized sports betting
Keep your finger on the pulse with the latest trends in business, culture, and more.
Brief • 2 min Read
The Story Wave 11
Brief • 1 min Read
The Story Wave 10
Brief • 2 min Read
How are other brand sponsors impacted by the Big Game?
Brief • 3 min Read
What’s the spread? – Americans’ changing attitudes towards sports betting
Brief • 1 min Read
Caution - 2023’s Super Bowl ads contain high alcohol content
Brief • 3 min Read