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We teamed up with @Adweek to get a sense of consumer response to Earth Day campaigns. Check out the findings here: https://bit.ly/3tCzP56
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It’s a good time to be a home seller — homes are selling fast and for a premium — but that doesn’t mean you can jump into the market ill-prepared. Knowing what to expect can position you to make the most of this seller’s market.
Roughly 1 in 6 (17%) homeowners plan on selling their home in the next 18 months, according to a new NerdWallet survey conducted online by The Harris Poll among 2,127 homeowners. Those listings will be a welcome sight to buyers currently competing for a limited number of homes commanding top dollar.
The March survey found that this current market is playing a role in many of these home sellers’ motivations. In fact, 45% of those planning to sell in the next 18 months say recent changes to the housing market, including higher asking prices and lower inventory, have spurred them to sell earlier than initially planned. If you’re among the homeowners preparing to be on the favored side of this strong seller’s market, here’s what you need to know.
1. You may be able to skip presale home improvements
In addition to cleaning your house for showings, preparing to sell your home often means doing minor (or major) repairs and upgrades. But home buyers are stalking real estate listings and jumping on those that even get close to checking all the boxes, so sellers could likely save some money by limiting or forgoing expensive projects altogether.
More than 4 in 5 (81%) homeowners planning to sell in the next 18 months say they plan to spend money on major repairs or renovations to make their home more appealing to potential buyers prior to selling, typically planning to spend $2,000. But 17% of those planning to sell in the next 18 months who will spend money on repairs and renovations prior to selling say they’ll spend $15,000 or more.
“You really can get away without doing renovations and minor repairs,” says Holden Lewis, NerdWallet mortgages expert. “Unless the house has a major problem like a leaky roof, you're probably better off selling as-is. Make it a priority to declutter and depersonalize the home so it's easy for buyers to imagine themselves living there. The buyers can fix it up and renovate it on their own dime and schedule.”
2. It will all move very quickly
If you list your home in this market, there’s little question of the outcome. Barring any significant defaults or dramatic overpricing, you’ll sell your home. It will happen quickly, and you could receive multiple offers over listing price.
Nearly half (45%) of homeowners planning to sell in the next 18 months say recent changes to the housing market have spurred them to sell earlier than initially planned, according to the survey. Single-family homes are in high demand, so selling now means you’ll sell faster and for a higher price than you would under other conditions.
Existing homes are only on the market for an average of 20 days, according to the most recent data from the National Association of Realtors — that’s listed and under contract in less than three weeks. So be prepared to sell the moment you hang that “For Sale” sign. It’s ideal to have your next home already lined up, but that may be easier said than done.
3. You’ll face stiff competition shopping for a replacement home
The very things that make it a good time to sell make it a tough time to buy a house. Just 10% of those planning to sell in the next 18 months say one of their primary motivations for selling is that they no longer want to be a homeowner, according to the survey. For the rest of these sellers, entering the crowded pool of home buyers will present challenges.
Whether it’s the location — such as moving closer to family, outside of the city or for a new job — or the home features, every item on your list of must-haves will make finding your next home a greater challenge.
Given the likely ease with which you’ll sell and the difficulty you might have finding a replacement home, it may make sense to be under contract on a purchase when or soon after your home hits the market.
“The trickiest part of navigating today's market is finding a home to replace the one you're selling,” Lewis says. “You can make the buyer's purchase contingent on your finding suitable housing. In other words, you can make your buyer wait. Normally, buyers are reluctant to accept that condition, but we're in a seller's market and sellers make the rules.”
Survey methodology available within the original article, published at NerdWallet.
Read the full story at Yahoo Finance.
In today’s hyper-wellness culture, it’s not enough to get botox or the latest cellulite treatment. Now, clients on the self-improvement journey want a dose of self-care with their services. Maybe it’s lunch on the patio in between injections, or a visit to the oxygen chamber following fraxel. Aristocrat Plastic Surgery & MedAesthetics, a modern, luxurious, one-stop wellness shop with offices in midtown Manhattan and Great Neck, New York. There, Dr. Kevin Tehrani leads the way in the latest innovations targeting sagging skin, fine lines and cosmetic treatments both in the realm of plastic surgery and non-invasive treatments, all housed in a modern, pristine glass sanctuary of an office that feels anything but medical. We spoke with Dr. Tehrani on today’s must-have services, his stunning new hyperbaric chamber and trends coming out of the medical aesthetic space.
What's the beauty and wellness philosophy behind your practice?
We believe that plastic surgery offers the ultimate expression of art in surgery. Your face and body are your most personal, precious possessions, and the decision to alter one or both with cosmetic surgery is a serious one, not to be made quickly or lightly. Our philosophy is to help our patients look and like the best versions of themselves. This is where age-appropriate surgery and effective beauty treatments can make you look and feel younger and hence make you feel more confident. Beyond offering the most advanced techniques in plastic surgery and non-invasive treatments on our premises, our patient relationships always start with a comprehensive consultation focused on clear and balanced information and an opportunity to discuss any and all concerns.
How does your skincare and wellness practice differ from others out there?
We are differentiated by our genuine desire for aesthetic improvement and our medical expertise, as well as a wide range of very unique, cutting edge technologies and services to accommodate every patient’s needs including virtual chemical peels, hyperbaric oxygen chambers and the newest treatments such as QWO.
What has changed about the wellness and med-aesthetic space since you've built your business?
Over time, wellness continues to evolve and change, and there tends to be a shift in aesthetic desires every few years or so. This past year we have had a lot of body shaping, bottom and nose surgeries.
What are some of the biggest trends you're seeing come out of the skincare and med-aesthetic space?
Some of the biggest trends this year have been preventative skin measures. Our hyperbaric chamber has been very popular throughout covid for the preventative and restorative health benefits. Another signifiant trend has been body contouring such as the newest, most effective treatment to eliminate fat and tone muscles, Emsculpt Neo, as well as new skin tightening treatments such as J Plasma by Renuvion and BodyTite by InMode.
What are clients looking for these days compared to last year, or pre-Covid-19? Are there any specific treatments clients are requesting as a result of the pandemic?
Most clients have taken quarantine as an opportunity to have surgeries and treatments that require longer recovery times, because they have the ability to work from home. The “Zoom Boom” is driving what I call “above the keyboard” procedures focused on eye, forehead, nose and face-sculpting, with more people asking for “threads” or “liquid facelifts” such as Silhouette Instalift, SurgyLift or Y-Lifts.
Can you speak to your Hyperbaric Oxygen Therapy (HBOT) Chamber? Why is it so special?
Hyperbaric chamber therapy, otherwise known as hyperbaric oxygen therapy (HBOT), is a medical treatment used to help boost the body’s natural healing processes. HBOT increases the amount of oxygen your blood can carry. An increase in blood oxygen temporarily restores normal levels of blood gases and tissue function to promote healing and fight infection. It is an all-natural, non-invasive treatment where a patient simply breathes 100% pure oxygen at an increased atmospheric pressure.
HBOT increases the oxygen concentration in the body by up to 1,200 percent, leading to extraordinary health benefits including increased blood flow, encouragement of body tissue regeneration, decreased inflammation, promotion of stem cell mobilization, aiding in fighting infection, revitalized mitochondria and enhancement of the body’s natural ability to heal. We especially use this to increase the viability of our popular fat grafting procedures to the breasts or bum. Our HBOT is a customized bubble uniqued placed outside on our luxury #TehraniTerrace.
You’re one of the only doctors to offer injective cellulite treatment? What is it and is it as great as it sounds?
Yes, I am one of the very first doctors in the New York City area to have experience with and offer QWO® (collagenase clostridium histolyticum-aaes), the first and only FDA-approved injectable treatment for moderate to severe cellulite in the buttocks of adult women. When I learned that Endo Aesthetics was developing an injectable treatment for cellulite, we immediately wanted to offer it in our practice. QWO® is different, and for our female patients who want to address cellulite in the buttocks with a non-surgical treatment, and it is a game-changer.
Cellulite isn’t just a superficial problem—it’s actually quite deep and can impact how women perceive their bodies. According to a recent Harris Poll online survey of 2,006 women, nearly half said they are bothered “a great deal” or “a lot” by their cellulite. Until now, those with cellulite in the buttocks could only resort to surgical options to address the bands under the skin’s surface or use topical treatments as a temporary solution. Now, with QWO® appropriate women will have the option of an injectable treatment that is thought to work under the skin.
What can we expect from Aristocrat in the future?
A commitment to offering the newest technology and cutting edge treatments. Longer lasting Botox alternatives, minimally invasive nonsurgical facelifts with surgical results, Mini tummy tuck mommy makeovers with alternative implants.
Read the full story at Forbes.
Millennials got a glimpse into the Gen Z school social scene, after a Reddit user posed the following question on r/AskReddit: “Teachers of Reddit, what are the new student groups replacing the ones (emo, goth, drama, etc) that used to be a thing when you were attending school?”
From “wannabe influencers” to the “stock market kids,” school cliques aren’t exactly what they used to be. Here are some of the top responses from both teachers and students.
The thread’s top response pointed out that many middle schools now have a group of stock market-obsessed kids who everyone calls “The Stonks.” “One of my friends legit pulled out his phone and showed his $1,700 in Amazon stock,” wrote one student. “He’s 13 by the way.”
The idea that more kids are becoming interested in the stock market was promising for some users. “This is amazing to read and I’m really happy for these kids,” one user wrote. “I didn’t learn about [stocks] until grade 11.”
The ‘Anime Kids‘
Anime is far more mainstream than it was in the ‘90s, according to many responses. “Apparently being a nerd is cool now,” wrote one user who has a son in high school.
Another user said anime is more popular now because it’s more accessible. “I used to have to torrent each new episode… and when the dub released, it was YEARS behind the Japanese stuff,” the user wrote.
Like all fan groups, some fans are more intense than others. One user noted that there are kids who “dress like anime characters” and even “dye their hair to look like anime characters.”
The ‘Wannabe YouTuber/Influencer’ Kids
Many users shared that their schools have groups of kids who are constantly creating content, trying to gain followers on TikTok and Instagram.
“I had a roommate that worked with kids and she told me that virtually 100% of them have no aspirations other than being a YouTube star,” one user wrote.
There’s solid data to support this trend. According to a Harris Poll for LEGO, today’s children are three times as likely to want to become YouTube stars than astronauts.
Are there even ‘cliques’ anymore?
One of the main takeaways from the thread? Gen Z students don’t necessarily have the same tendencies to break into separate social groups, and the lines are far more blurred than they used to be.
“The students seem more accepting and the barriers to entry into groups don’t seem as fixed or harsh,” one teacher wrote. “The basketball star is into anime. The emo kids now listen to hip hop. Country club kids are organizing social justice protests. It’s just all over the place now.”
If The Breakfast Club were being made today, chances are it would look pretty different!
Read the full story at Yahoo Sports.
Yes, you can win over customers without investing in annoying ads. Here’s how.
With consumers looking for trust and a more meaningful experience in brands over just a better deal than the other guy, advertising fatigue is at its height right now.
According to Forrester, 59% of buyers prefer to do research online instead of interacting with a sales rep, because the rep pushes a sales agenda rather than helps solve a problem. A survey by Harris Poll found that 91% of consumers ignore at least some types of ads.
And according to this survey from Nielsen, the percentages of adults in North America who “trust completely” or “trust somewhat” advertising and recommendations on various platforms rank between 18%-47%, with more emphasis weighted on social networks versus text ads on mobile phones.
Your best sales campaign will be to create unique, quality content and be able to share this information in as many places as possible — so that people who are actively searching for this information can find it. Business leaders need to rethink their marketing from sales-driven to problem-solving.
Here are three proactive tactics to focus on.
Show up for the people who need you right now.
More and more people are turning to the internet to get their questions answered — more so than even asking the people closest to them. According to this survey from Pew Research Center survey, 81% of Americans say they rely on their own information they gather online, 43% say they rely on the word from friends and family and 31% say they rely on the advice of professional experts when making important decisions.
So how do you as a brand show up for these people? SEO. SEO is the only organic marketing tactic that targets consumers by exactly what they are thinking and searching for online. You don’t need to pay for ads, and your website traffic isn’t dependent on paying for ads. Google is a trusted source, and if Google trusts you enough to put you at the top of the pile, it will be easier for a cold audience to know, like and trust you too.
How do you maximize SEO? Great content. We’ll get into the importance of repurposing content a little later, but a great way to create quality content initially that has the potential to hit the first page of Google is by investing in a digital PR firm. These folks are trained to catch the eyes of prospective customers through relatable stories. But at the end of the day, no one knows your story better than you, so investing time in publishing blogs on your own website and social channels that will help your audience solve a current problem should be a weekly or even daily ritual.
Always provide value.
While showing up is important, it’s just as important to provide value that keeps consumers engaged and interested in coming back to your website and staying in your brand’s world. You should create content that helps drive consumers through the purchasing funnel — something that will never be as linear as it once was.
Consumers want authenticity, and they trust brands that give more than they take. Instead of bombarding them with impersonal automated emails and LinkedIn messages trying to get them to buy a new product, develop useful content that your consumers are looking for, whether it be blog posts, consumer surveys, research, white papers or articles. This of course will depend on your target market.
Providing ongoing value helps with the ease of sales and developing a strong customer relationship after the sale as well. Figuring out what your consumers want also takes a level of understanding and empathy. If you are going to go the social-media messaging route, write to help them find answers to their questions — solutions to their problems. Or maybe just send them a joke or a funny meme. We all need a little release from the serious — especially in this new normal.
With more competition than ever before in this ultra-connected world, you need to tell your message in a unique and engaging way, but also tell it in as many places that make sense for your brand.
Repurposing content is the best way to become omnipresent without burning out. You can create a video, transcribe and turn it into a blog post. You can then craft a few emails from your blog posts as well as several social media posts. You can even compile blog posts into book format to sell or simply give them away as a free download.
When people see you more often, they notice you, pay attention and tend to like and trust you more. Using social media influencers is also a great technique in repurposing content. According to this report, influencer marketing generates as much return on investment (ROI) as all other marketing channels. If you can get an influencer to use portions of your content on their own channels, that’s a huge win-win.
Content is king in value-based marketing.
With so many consumers relying on the content that is readily available to them online to make life decisions — from what kind of running shoes they should purchase to what doctor to book for a virtual appointment — it would be a big mistake to not invest in ways to develop helpful content your prospective customers want and need via the above techniques.
Getting the most out of SEO through problem-solving articles, developing human-centric social messaging and finding strategic ways to repurpose effective content will shoot you to the top of Google and to the top of your loyal customers' minds.
Read the full story at Forbes.
As hundreds of CEOs condemn voting restrictions in Republican-controlled states, recent surveys show that Americans increasingly want companies and their leaders to take a stance, even on heated topics.
According to a recent Forrester survey of 600 U.S. adults, 47% of all respondents (and 51% of Gen-Z) associate the social, environmental and political views of CEOs with those of the businesses they lead. In fact, 35% say they’re more likely to trust brands when they take a stance, with 43% favoring companies that do so on social, environmental and political issues in particular.
The survey results—released the same day as the CEOs of Amazon, General Motors and Starbucks, among hundreds of other giants, released a signed statement committing to defend Americans’ right to vote—illustrate a rapid shift in executives’ willingness to speak out about topics once considered taboo. They also demonstrate consumers’ want for companies to deliver on more than products, services and vague promises of “purpose.”
“Politics are no longer avoidable for brands,” says Mike Proulx, a marketing analyst at Forrester and the report’s author. “It’s always been the third rail. And even today, as we talk to CMOs, they will not want to say, ‘We’re involved in politics.’ They will, and rightly so, want to talk about, ‘We’re advancing our purpose.’ And in doing that, politics ends up intersecting, and that’s a different issue.”
While the statement—published as print ads in the New York Times and the Washington Post—doesn’t call out any specific state laws, its release comes just weeks after the passage of Georgia’s restrictive voting law placed pressure on Atlanta-based corporations such as Coca-Cola and Delta Air Lines to speak out against the bill. Pushback from brands prompted calls for boycotts, which led Republican Senator Mitch McConnell to say that corporate America should “stay out of politics.”
“We all should feel a responsibility to defend the right to vote and to oppose any discriminatory legislation or measures that restrict or prevent any eligible voter from having an equal and fair opportunity to cast a ballot,” read the letter, which was organized by former American Express CEO Kenneth Chenault and Merck CEO Kenneth Frazier. “Voting is the lifeblood of our democracy and we call upon all Americans to join us in taking a nonpartisan stand for this most basic fundamental right of all Americans.”
According to a survey of 2,000 Americans conducted earlier this month by Edelman, nearly 80% of respondents think CEOs should support voting rights legislation as a way to fight systemic racism, and 59% believe it is appropriate for chief executives to speak out against state legislation that is “discriminatory or unethical.” Meanwhile, 62% of respondents to a Harris Poll survey conducted between mid-March and mid-April say that if companies morally disagree with laws, it’s important that they say so publicly.
While this past year has found CEOs and CMOs increasingly speaking out about everything from vaccines and racism to the results of the presidential election, experts say it’s a relatively new phenomenon. As recently as last May, The CMO Survey surveyed 274 marketing chiefs and found that more than 80% didn’t think they should take sides on politically charged issues. One year later, 43.5% of CMOs think it’s appropriate for brands to take a stance on legislation, while 24.7% believe the executives themselves should speak out.
“Ten or 15 years ago, people were sorting out the extent of permission,” says Edelman CEO Richard Edelman, who signed the letter. “And now I think it’s expectation. I think the consumer expects you, not permits you.”
The concept of CEOs banding together to take such a stance is also new territory. Vanessa Burbano, an assistant professor of management at Columbia Business School, points out that strength in numbers can not only reduce the risks associated with putting a stake in the ground, but create risks for those who still opt for silence.
“Will people maybe infer from your silence something that isn’t your company’s stance?” she says. “If every other company in your industry has come out and publicly made a statement on an issue, you don’t want to be the one to stay silent.”
Read the full story at Forbes.