Consumers are cutting the cord this holiday season, prompting advertisers to increase their digital spend. Learn more from our research with @harrispoll here → https://t.co/bd7dN5i023
Holiday shopping has gone mobile! Learn more in our 2018 Consumer Holiday Shopping Report with @HarrisPoll https://t.co/AK5D8BmbC5
Our research with @Action_Alliance reveals that while 80% of Americans agree mental health & physical health are equally important, 55% of adults prioritize physical health over mental health. https://t.co/C0S8Whi0ek #mentalhealth #mentalhealthawareness
Chick-fil-A, Subway, and Five Guys are some of America's favorite restaurant chains, according to an annual study by The Harris Poll.
The Harris Poll's EquiTrend study monitors thousands of brands to find the top one in categories including media, travel, finance, entertainment, retail, and restaurants. The EquiTrend ratings are based on familiarity, quality, and purchase consideration.
This year, more than 77,000 US consumers assessed more than 3,000 brands across 300 categories. 80 brands were named "Brand of the Year" in categories like best coffee shop and best Mexican restaurant.
Last year, Moe's triumphed over Taco Bell and Chipotle to win the best fast-casual Mexican category, but this year, Taco Bell was back on top.
Read more at Business Insider.
The survey, which polled adults in the US, UK, France, and Germany, also uncovered that nearly 7 in 10 (69%) international adults will spend more money to reduce their wait times for services they care about. More than half (53%) of adults in the U.S. are more willing to share their personal data with a company that personalizes its services/products based on that data. And more than half of international adults (56%) are more likely to choose digital resources over their significant other for recommendations on products and services.
“It’s now essential for all brands—especially large enterprises—to serve up a truly personalized experience in real time, and provide data-driven insights for a seamless customer experience—or risk facing customer churn,” said Billy Bosworth, Chairman and CEO, DataStax. “Today’s ‘Me’ Culture demands that services and experience must be relevant, always available, instantly responsive, and accessible wherever and however they want it.”
According to the survey, international adults are willing to spend more money for instant gratification. U.S. adults are by far the most willing to pay a premium: on average 29% more than the asking price; they are followed by the UK at 23%, France at 18%, and Germany, the least willing to fork over additional money, at 15%. More international adults (56%) prefer to consult digital resources than prefer to consult their significant other for recommendations for products and services.
"Consumers now expect enterprises to be as flexible and agile as start-ups, respond in real-time, and know them better than ever before.This is especially true for large enterprises who must effectively scale this right-now, highly relevant customer experience in order to differentiate from competitors,” continued Bosworth. “Brands of all sizes across all markets must adapt to meet the needs of today’s ‘Me’ Culture with their customer experience, products, and solutions.”
Read the full study here.
While the majority of Americans would encourage a friend or loved one in crisis to seek help from a mental health professional (64%) or doctor or other primary care health professional (53%), many also recognize that reducing the number of people who die by suicide also involves educating the public (59%), improving training for healthcare professionals (57%), and educating community leaders such as teachers and clergy (51%).
"It is promising to know that more than ever before, the American public wants to play a role in suicide prevention and recognizes that mental health is equally important as physical health," said Bob Gebbia, Chief Executive Officer, AFSP. "In addition to improving suicide related care in our health systems, we must also do more to support people where they live, work, and learn."
The survey findings also reinforce data released in June by the Centers for Disease Control and Prevention that show there is no single cause of suicide. According to the Action Alliance/AFSP national survey, the majority of Americans recognize that suicide has many contributing factors, such as: feelings of hopelessness (74%), being bullied (71%), financial issues (69%), relationships problems (64%), and losing a job (58%).
"Family members, friends, coworkers and others, understand they can play a role in being there for someone who might be feeling alone, helpless, and isolated from various factors - whether that be a job loss, a breakup, or the grief of losing a loved one to suicide," said Bob Turner, Executive Committee Private Sector Co-Chair, Action Alliance, and Senior Vice President (Ret.), Union Pacific Corporation. "For far too long, many people did not feel comfortable openly discussing this complex topic, but today we are at a tipping point in this country. The data show there is a readiness among Americans, like never before, to take part in tackling this issue to save lives in this country."
Americans overwhelmingly agree they have an important role to play in preventing suicide – and most (78%) are interested in learning how they might be able to play a role in helping someone who may be suicidal – but they indicated they need more information and guidance on how to help. For instance, the majority of Americans (70%) recognize that most people who die by suicide usually show some signs beforehand, but only 31% say they can tell when someone is suicidal. Additionally, only 38% of Americans say they would provide someone who was suicidal with a phone number for a crisis hotline or other resource.
Read more at Markets insider.
[caption id="attachment_27770" align="alignnone" width="400"] PRNewsfoto/National Action Alliance for Suicide Prevention[/caption]
Alzheimer's is the leading cause of dementia, a disease affecting 50 million people worldwide and this number is expected to triple by 2050. The survey of more than 10,000 people across 10 countries revealed that while most adults (62%) are worried that they may develop Alzheimer's, nearly the same percentage believe a cure will likely be developed in their lifetime (60%).
It also found that 91% believe the solution to tackling diseases lies in medical research and 79% are willing to participate. However, three-quarters (75%) have no idea how to get involved in medical research. In addition, 78% of adults are willing to get genetically tested to identify their potential risk of developing Alzheimer's.
"At present, there is no cure and limited treatment options for Alzheimer's, but this survey clearly shows that people are willing to participate in research to help treat and to hopefully find a cure," said Paola Barbarino, Chief Executive Officer at ADI. "We need to demystify and remove awareness barriers to participation in medical research, making all suitable candidates aware of how they can get involved."
Worldwide, more than 400 clinical studies are recruiting in Alzheimer's. However, slow enrollment is a costly and common obstacle that undermines medical research. There is a need for more people to volunteer to advance scientific discovery.
"The results from this survey clearly demonstrate the need to raise awareness about clinical studies globally," said Pierre N. Tariot, MD, director of BAI and co-director of the Alzheimer's Prevention Initiative. "Aside from funding, the greatest challenge in finding a way to treat, slow, or prevent Alzheimer's is the recruitment and retention of study participants. Scientists are making great progress in the fight against this disease, but an estimated 80% of studies fail to meet recruitment goals on time, which delays critically important research."
This World Alzheimer's Month, Novartis, Amgen, BAI and ADI are raising awareness about how volunteers can take part in clinical studies to benefit Alzheimer's research, potentially for themselves and future generations. Novartis, Amgen and BAI are sponsors of the API's Generation Program, which is evaluating investigational treatments to help prevent or delay the onset of Alzheimer's. The program is enrolling volunteers aged 60-75 who are at higher risk of developing Alzheimer's but do not currently have or show signs of the disease. Information can be found at www.generationprogram.com.
USA Today reports that an estimated quarter of a million homes in North Carolina are projected to be affected by Florence, according to CoreLogic, a property analytics company. Estimates from actuaries reveal a shockingly high percentage of homeowners – both in coastal towns and farther inland – that are underinsured for a destructive natural disaster like Florence. For instance, only 10% to 20% of coastal homeowners in the hard-hit eastern area of North Carolina are covered through the government’s National Flood Insurance Program, and only 1% to 3% of homes in inland counties have flood policies.
The data shows a level of unpreparedness for natural disasters that extends beyond the Carolinas to the rest of the country. A 2015 PCI/Harris Poll survey found that only 15% of Americans said they have talked with their insurance company about additional coverage such as flood insurance. While 58% of Americans said they were prepared for natural disasters or severe weather with adequate insurance, supplies and a response plan, when asked about specific actions they had taken, only 21% actually had a disaster response plan that included things like an emergency supply kit with food, water, first aid. Additionally, a 2017 Takeaway/Harris Poll study found that although Americans in the South are significantly more likely to say they’re prepared for a hurricane-type natural disaster compared to any other region, only 10% of American adults feel they are very prepared for a natural disaster.