Millennials and Gen Z #employees aren't simply scrolling through #socialmedia on their phones, @Zapier @HarrisPoll survey reveals 71% of #GenZ and 69% of #Millennial employees admit they are checking their work communication tools outside of work
Satisfaction not guaranteed: brands, consumers differ on experience: @HarrisPoll @RedPointGlobal http://bit.ly/2YuYnO9
Gen Z and Millennial employees are defying the job-hopper myth: A recent @Zapier @HarrisPoll survey found that #GenZ employees plan to stay at their current employer for 6 years, while #Millennials plan to stay for 10 years #jobhopper #loyalworker
by The Harris Poll, AARP Research | AARP
“Health issues continue to be top of mind for women 50 and older,” says Maria Moore, AARP’s Nevada state director. “They know that the health care system needs reform but don’t know how to fix it. We’re so divided on key issues and values, and if we’re divided on that it becomes an impasse.”
Health care was cited as the single most important issue by poll respondents, followed by immigration and national security. And 76 percent of those polled gave their elected officials a “D” or “F” grade when it comes to dealing with the high cost of health care and prescription drugs. Fifty-plus women in Nevada are also most likely to blame rising health care costs on drug companies charging too much for medicines (47 percent) and insurance companies prioritizing profits over patients’ health (40 percent).
The Nevada poll is the fourth in AARP’s “She’s the Difference” series, which is taking the pulse of voters in a number of states during the 2020 election season. Harris surveyed 1,001 female registered voters age 50 and over in Nevada from Dec. 5 to Dec. 25. (See the results of the first national survey, as well as the polls of Iowa and New Hampshire women voters.)
Tawny Saez, a senior strategist at The Harris Poll, which conducted the survey for AARP, says it is noteworthy that giving leaders failing grades for dealing with high health care costs has been consistent over the three state polls so far and the national “She’s the Difference” survey. “That just goes to show how critical these issues are for women voters 50-plus,” Saez says.
Here’s a look at some other key findings of the survey.
1. Caucus turnout expected to be strong
Nevada will have only Democratic caucuses this year, and the strong majority of women 50-plus who say they expect to attend the deliberations Feb. 22 “shows a commitment to making their voices heard,” Moore says.
Unlike traditional caucuses where all voters have to attend their precinct meetings at the same time, Nevada will have early caucuses leading up to caucus day. Voters can fill out a preference card that is then given to the caucus site, and their preference is counted as if they were there. Casino employees on the Las Vegas strip can attend special strip caucus sites Feb. 22.
2. Nevada women tired of division
An overwhelming 84 percent of women polled say people are paying too much attention to what divides Americans instead of what unites them, while 75 percent believe Americans have more in common than they do differences.
At the same time, nearly half of women polled (49 percent) don’t believe they have a voice in politics. “People think if their leaders are showing such divisiveness it’s hard to feel like your voice is being heard,” Saez says. “They feel that even though they are caucusing and talking to friends and family about these issues, they are not seeing their leaders united and not seeing any progress on the issues that matter to them.”
Moore says that even though the survey shows that women 50-plus don’t feel like they are being paid attention to, “they are still willing to go to the polls hoping that if they elect the right person that they will do the right thing. That’s very heartwarming.”
3. Independents strike bipartisan approach
“Nevada is the first state where we’ve seen a preference for a candidate with a fresh perspective be higher” than a preference for a candidate with more experience, Saez says. But although independents favor a candidate who brings a fresh perspective, among all 50-plus women polled, 46 percent prefer someone with experience while 40 percent want a candidate who brings a fresh perspective.
“Independents see the original American dream: the idea of America as a melting pot and concern for the country’s diversity,” Saez says, opinions usually associated with Democrats. “At the same time, they were closer to Republicans in believing that free-market capitalism is under threat.”
The survey also showed that independent 50-plus women are more likely than both Democrats and Republicans to say that the economy and jobs and retirement security are the most important issues facing the country.
4. Retirement security is a priority
The results show, Moore says, that “our elected officials need to make it easier to save for retirement. If we make it easier so people can save, no matter what age, we would end up with citizens who have means, not needs.”
The number one reason 50-plus women in Nevada give for being worried that they won’t be able to live comfortably in their retirement is that their Social Security will not be enough. Of those polled, 75 percent say Social Security will be the main source of income they will rely on as they get older. The survey found strong bipartisan support for bolstering the program; 94 percent of Democrats, 84 percent of Republicans and 85 percent of independents agree the Social Security system needs to be strengthened.
“This is an especially important issue for older women voters in Nevada, given that more of them are likely to be retired,” Saez says. Women 50 and older who live in Nevada are much more likely to be retired (48 percent) than the national average (16 percent).
Read more at AARP.
It’s no longer enough for companies to just create a good product. Consumers want to support businesses that have a purpose, with values that align with their own, and that really act on those principles—not only use them for marketing purposes. The business world is changing, but it might be easy to assume that a purpose is just good marketing for companies that want to sell products to bleeding heart consumers. But even business-to-business companies are coming to understand the importance of “purpose,” according to a new report, and it could help them attract and retain talent, grow their business, and help their communities—but there’s still a gap between what these companies say they care about, and what they actually do.
The report, from social impact consulting agency Carol Cone On Purpose, the Association of National Advertisers, and the Harris Poll took a look at this trend, and specifically what they call the B2B Purpose Paradox. These business-to-business companies are ones that sell their products or services directly to other companies rather than consumers, though some included in the report are “B2B-B2C,” meaning they sell to both markets; Microsoft, for example, sells directly to companies and governments as well as to the public. The report included responses from 259 businesses in finance, insurance, manufacturing, healthcare, technology, telecommunications, and professional services.
The report found that 86% of these business-to-business companies say that having a defined purpose is important to their growth, but only 24% say that their purpose is embedded into their business, influencing how they operate, innovate, and engage with society overall. That’s the paradox, and Carol Cone, CEO of Carol Cone On Purpose, says that there’s a gap between this “stated” purpose and an “activated” purpose because these companies are early in their purpose journey.
Why would these companies want to embark on that journey anyway? Basically, it’s good for business, from the hiring process to building a company’s reputation. “Purpose is a lens for our strategy development, our behaviors internally, our product development, the suppliers we work with, and then how we engage with society,” Cone says. Even if you’re not selling directly to a consumer, she adds, you still have to understand what you stand for as an organization.
Defining that purpose could be a key to winning the war on talent. “Gen Z and millennials really want to work for companies that have purpose, and those companies tend to be [business-to-consumer],” says Kristin Kenney, a senior associate at Carol Cone On Purpose. Kenney cites Interface, a carpet company that has been on the cutting edge of sustainability. “Interface is radical in its approach to upend the way companies approach sustainability, and that is highly attractive to younger generations who want to work with companies that ‘get it’ in terms of operating responsibly, especially given the state of the climate today.”
Employee retention is also important, and having a purpose helps these companies keep their workers happy, because those values then align to internal ones like fair pay, gender equity, and advanced training education. When it comes to the companies that these B2Bs do business with, that purpose can also translate across that relationship. If a business that works directly with consumers promises to be more sustainable, people may then scrutinize where that company sources its materials from, and if that company isn’t ethical, it can harm those business-to-business relationships.
Once these companies decide to find their purpose, they have to implement it, and one of the best ways to do so, according to the report, is to find the “believers,” a term that applies to employee ambassadors who can help their company advance its purpose work. Believers make up 21% of employees within the companies that responded to the survey, and 96% of those believers say purpose helps them defend their company to critics. “Believers are so excited to advance the company’s purpose,” says Cone. “The key takeaway from this is to identify your believers, arm them, help them build your culture, your operations.”
Purpose has become a requirement for many businesses. Now, it’s time for the business-to-business companies to take note. “There’s so many inflection points and positive pressures to change the way capitalism is conducted today,” Cone says, “and the B2B world has a huge role in it.” Still, 56% of responders in the report say “purpose” feels more like PR, and 51% say it doesn’t play a role in their competitive set, but that’s a disconnect, Cone says, with the clear benefits. “The journey is a little scary,” she adds, “but purpose well activated is worth all the work.”
Read this story at Fast Company.
NEW YORK (February 11, 2020) — B2B companies overwhelmingly believe it is essential to bring a sense of purpose to their organizations, but they lack the critical knowledge and capabilities necessary to activate successful purpose-oriented initiatives.
That is the key finding of a new report, The B2B Purpose Paradox, a collaborative effort conducted by the ANA, Carol Cone ON PURPOSE, and the Harris Poll.
The study revealed that 86 percent of B2B companies embrace purpose as important to growth, but they are still on the path to implementing purpose so that it influences business and social outcomes. However, only 24 percent said purpose is embedded in their business to the point of influencing innovation, operations, and their engagement with society. This is the “B2B Purpose Paradox.”
“Purpose has clearly become an integral growth strategy for companies, which is why the ANA created the Center for Brand Purpose last year,” said ANA CEO Bob Liodice. “This report shows that the fundamental strategic business challenge is to activate purpose programs that permeate the entire organization and effectively reach their customer communities.”
Carol Cone, CEO of Carol Cone ON PURPOSE added: “B2B companies are far more advanced in their purpose journeys than we expected. Yet there is a significant gap between companies with a Stated Purpose—their reason for being, beyond profits—and their Activated Purpose, one that is fully-embedded in the organization to influence culture, innovation, operations, and engagement in society.”
The slow adoption of fully integrated purpose was attributed to purpose feeling more like a PR exercise than an authentic activation (56 percent), purpose not playing a role within the competitive set (51 percent), and lacking the ability to operate with purpose at the center of the business (50 percent).
The report defines purpose as “a company’s reason for being beyond profits that guides its business growth and impact on society.”
The report revealed significant support of the role of purpose in B2B organizations:
- 87 percent feel purpose protects their company’s reputation.
- 75 percent say purpose supports recruiting.
- 75 percent agree prioritizing purpose had a positive impact on their growth.
- 64 percent feel purpose is critical or nearly critical to everything they do .
ACTIVATING BELIEVERS: INTERNAL PURPOSE AMBASSADORS
The report identified a powerful internal constituency to ignite and activate purpose. Called “Believers,” they comprise 21 percent of employees within respondent companies, and say their company would be more successful with greater focus on purpose.
Believers say purpose can open doors to new customers, guide decision-making, and earn their company a premium price while making a positive impact on society. Believers also are more likely to defend their companies in times of crisis, recruit top candidates, collaborate across the organization, buy from other purpose-driven organizations, and provide better customer service.
LEVERAGING PURPOSE FOR GROWTH
“While the purpose journey doesn’t end, it can always evolve to be more human, engaging, and ultimately more successful,” said Wendy Salomon, Managing Director, Reputation and Corporate Strategy at The Harris Poll. “Establish benchmarks and embed KPIs into organizational strategy, measure progress and pitfalls, and keep pursuing a bold vision for business and social impact.”
The B2B Purpose Paradox also revealed these additional insights:
- B2B companies are increasingly embracing purpose as a driver of business growth, contrary to the commonly accepted belief that they lag well behind their B2C counterparts.
- The C-suite drives purpose strategy within respondent organizations, while HR, corporate strategy, and planning lead implementation.
- Hybrid B2B/B2C companies (serving both consumers and other businesses) are more effectively integrating purpose than companies that are solely B2B.
- The financial services, insurance, and professional services sectors lead in purpose, while manufacturing and telecommunications lag, among the eight industries surveyed.
- B2B companies admire and do business with other companies that are purpose-centric: The majority of B2B purchasing decision-makers choose companies with purpose and are willing to pay more for their products and services.
B2B PURPOSE TO BREAK THROUGH IN 2020
The B2B Purpose Paradox comes on the heels of the Business Roundtable’s 2019 statement on the purpose of a corporation and the 2020 Davos Manifesto on the Universal Purpose of a Company.
To download the full report, please fill out the form below.
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Instacart reveals that Americans just want to “keep it simple, stupid” for Valentine’s Day dinner
Ever wish your partner could read your mind about what it takes (or doesn’t take) to enjoy the perfect Valentine’s Day dinner at home? If you’re in search of the recipe for modern culinary romance, you’re in luck! Instacart has uncovered what women and men actually crave on Feb. 14, and the findings are clear — most Americans just want to K.I.S.S., that is, “keep it simple, stupid.”
According to a new Instacart survey of more than 2,000 U.S. adults conducted online by The Harris Poll, Americans are divided on whether they would rather go out to Valentine’s Day dinner at a restaurant (51%) or stay in and have dinner at home (49%). For the nearly half of the population who plan to turn up the romance at home, what does it take to orchestrate an ideal dinner? Is it dressing up to eat an expensive, involved home-cooked meal complete with caviar, or is it all about indulging in your favorite comfort food in sweats?
We dug into Instacart’s marketplace search terms and consumer survey data in partnership with The Harris Poll and found that simplicity is the key ingredient.
The New Wow Factors
Gone are the days of impressing your sweetheart with fancy clothing, a multi-course gourmet meal, and indulgent, expensive foods. The real way to your lover’s heart is as easy as (pizza) pie:
- A pizza my heart. Valentine’s Day dinner doesn’t need to include fancy dishes. In fact, 41% of Americans say pizza is among the most underrated Valentine’s day foods, with 20% secretly wishing their partner would make pizza for their romantic meal at home.
In addition to ‘za, dishes Americans secretly wish their partner would make include:
- An all-dessert meal (22%)
- Fried chicken (20%)
- BBQ (19%)
- Tacos (18%)
- Roses are red, burgers are… sexy? Thinking about trying out a new Greek or Burmese recipe this V-Day? Think again. Our survey findings show that “American” cuisine tops the list of the most romantic cuisines to have for a Valentine’s Day dinner at home — with 46% of U.S. adults backing the claim. Following American, Italian (44%) and French (22%) come in as the #2 and #3 most romantic cuisines, respectively.
- It really is the thought that counts. 63% of Americans describe the perfect Valentine’s Day dinner at home as thoughtful and personal (i.e. my partner making my favorite foods), while 45% describe their ideal night as easy and low key. Furthermore, just over half of Americans (51%) would prefer to cook the special meal together with their sweetie versus cooking for their date or having their date cook for them.
And for the record, the fewest Americans want Valentine’s Day dinners that require a lot of effort (17%) and cost a lot (8%).
- Bringing sexy back. Sure, James Bond suits and LBDs are great, but have you ever worn sweatpants on a date?
Surprisingly, more than a quarter of Americans (26%) claim one of the biggest benefits to making Valentine’s Day dinner at home is that they can wear their sweatpants. And women are more likely than men to share this sentiment (30% vs. 21%).
- Love isn’t always messy. 50% of Americans believe a clean house is one of the best ways to set the stage for a romantic Valentine’s Day meal at home. Women (53%) especially share this viewpoint — more so than men (47%). Once the house is clean, don’t forget the candlelight and tabletop flowers, with more than half of Americans (57% and 55%, respectively) agreeing they help set the mood.
It’s All in the (Delicious) Details
While you don’t need to pull out the red carpet in order to make Valentine’s Day dinner with your sweetie special, it’s important to choose the right elements for your romantic night in.
- Chocolate, yes! Heart-shaped, no. Chocolate tops the list of foods that people consider a turn-on for Valentine’s Day, with 61% of Americans admitting to it setting a mood and Instacart search data showing a 1,125% search increase the week leading up to V-Day. However, be careful about which chocolate you choose … 43% of people also say that heart-shaped chocolate boxes are among the most overrated, stereotypical Valentine’s Day foods.
- Chocolate-dipped be damned. While over half of Americans (51%) consider strawberries to be among their biggest turn-ons for Valentine’s Day, 33% of people say that the chocolate-dipped version is overrated. Our data tells a different story, however, with searches for chocolate-covered strawberries up 678% in the week leading up to Valentine’s Day.
- Feeling Fishy. Under-the-sea entrees have a place on the V-Day table, but make sure you choose wisely. While 37% of Americans think lobster is one of the biggest turn-ons for Valentine’s Day, more than 1 in 3 Americans consider traditional aphrodisiacs like caviar (36%) and oysters (35%) to be among their biggest turnoffs. Our search data confirms lobster is top-of-mind over other seafood with searches for the popular shellfish up 235% during Valentine’s Day week.
If you’re thinking turf over surf, then know that 47% of Americans consider a big steak to be among the biggest turn-ons for V-Day dinner.
- Getting intimate with Italian. 44% of Americans find Italian cuisine to be among the most romantic cuisine to have for Valentine’s Day dinner with 34% of people saying that pasta is a “turn-on.” But nix the garlic and leave the spaghetti slurping to Lady and the Tramp — about 1 in 4 Americans find garlic (25%) and ‘messy foods’ (33%) to be a turnoff.
Just remember, the recipe for modern culinary romance is simpler than you might think. Whether you decide to make pizza, fried chicken, or an all-dessert meal, we hope you enjoy it at home with your butter half!
Read this at Medium.
by The Harris Poll, AARP Research | AARP
A new survey in AARP’s She’s the Difference series focuses on the concerns of 50+ women voters in the Granite State. Below are some key takeaways.
Women voters ages 50 and older in New Hampshire may turn out in record numbers, and they are not just thinking about themselves when they vote.
- Nine in ten (93%) women voters ages 50 and older say they will probably vote in their state’s primary election, including 80 percent who say they will definitely vote.
- 87 percent of all 50+ women voters in New Hampshire say they think about their children and future generations when they vote.
Healthcare is the Number 1 issue for older women voters in the Granite State.
- Healthcare is by far the most important issue among older women voters in New Hampshire — it was cited as the top issue facing the country by 44 percent of all women voters ages 50 and older in the state, well ahead of the environment (33%), immigration (26%), terrorism (20%), and the economy and jobs (16%).
- For many older women voters, healthcare costs are both a personal and pocketbook issue.
- Half (50%) who aren’t confident about retirement say it’s because their healthcare costs are very expensive.
- A third (33%) say they can’t afford to pay for their healthcare.
- Nearly a third (30%) say they have skipped medical care because it was too expensive.
- Only 5 percent of all women voters ages 50 and older say that the healthcare system is working “very well” overall.
- Nearly 8 in 10 (78%) of all older women voters in New Hampshire give their elected officials a D or F grade on dealing with the cost of healthcare and prescription drugs.
- Across party lines, women voters ages 50 and older in New Hampshire agree that the Number 1 reason for rising healthcare costs is drug companies charging too much for medication (52%).
On Other Priority Issues
Addressing the opioid epidemic and student debt are also important for older women voters across the political spectrum in New Hampshire.
Women voters ages 50 and older in the state are fed up with the lack of progress from leadership on these issues and are most likely to give elected officials a D or F grade on addressing the opioid epidemic (67%) and college affordability/student debt (68%).
Older women Democrats in New Hampshire stand out across party lines for their concern over the environment — not only for their own livelihoods, but for the well-being of their family and community.
- Democratic women voters ages 50 and older cite the environment and climate change as the top issue facing the country (60%) significantly more often than Independents (28%) and Republicans (5%).
- 61 percent of Democratic women voters ages 50 and older give elected officials a D or F grade on dealing with the impact of climate change on their communities.
On the Candidates
New Hampshire’s women voters ages 50 and older are looking for ethical and experienced leaders to help solve important issues facing the country.
- Among all 50 and older women voters, regardless of party affiliation, the top trait for leaders is ethical (47%) followed by trusted (34%) and intelligent (32%).
- Democrats, Republicans, and Independents all agree that they would prefer to vote for an experienced candidate (49% among all 50+ women voters) to one that brings a fresh perspective (38%), although Independents are the most evenly split (43% experienced candidate vs. 39% fresh perspective).
Read more at AARP.