According to @CITBank’s 2019 Summer Savings Survey conducted by @HarrisPoll, vacations are a rising savings priority for 2x as many U.S. consumers compared to last year.
58% of Gen Zs and 52% of young millennials expect to be more financially successful than their parents. @HarrisPoll @TDAmeritrade
Our recent global study for @LEGO_Group revealed that kids today are more interested in #YouTube than spaceflight. https://t.co/3MCKxdyU1t
Kathy Steinberg, Senior Research Consultant at The Harris Poll, will take part in two panel discussions with other healthcare industry leaders titled:
- Navigating the Intersection of Communications and Patient Advocacy
- 20 Things You Can Do to Prepare for the Next Era in Healthcare Communications
To support these panel discussions, The Harris Poll is conducting a survey that will provide insights into how consumers find and use health information today, and particularly whether the availability of health information online helps or hurts the way we receive care. Findings from the survey will be released at the summit on the afternoon of Tuesday, July 23rd.
For more information about the conference, or to register, please visit their web site at www.exlevents.com/PR
Kids are Interested in Space
According to a Harris Poll/LEGO® survey1 conducted in the US, UK and China , 86% of children aged 8 to 12 say they are interested in space exploration, and 90% of them want to learn more. Interestingly, 83% of parents (averaged across the three countries) who participated in the survey believe their children are interested in space, yet only 53% of kids say their interest in space is fueled by their parents, citing teachers (79%) and the internet (71%) as primary learning sources.
Fifty years ago, Apollo 11 carried NASA astronauts Neil Armstrong, Buzz Aldrin, and Michael Collins to the moon, and today's children are well-versed in the history of global space exploration. In a multiple-choice question, most kids (85%) can identify Neil Armstrong as the first person to walk on the moon (88% in the US, 87% in UK, 79% in China ). Today's kids also could not be fooled, with only 2% believing it was Buzz Lightyear.
Nearly all children aged eight to 12 from China (97%), US (88%) and UK (87%) envision a human going to Mars in the future. In China, about a quarter (24%) of kids who think humans will go to Mars say it will happen either this year or next. Three-quarters of kids believe that humans will live in outer space or on a different planet, though kids from China are more likely to think so (96%) than are kids from the US (66%) and UK (62%). Similarly, when asked if they personally would like to go to outer space or a different planet, kids from China are more likely to say 'yes' (95%) than are kids from the US (68%) or UK (63%).
The survey also revealed that today's children are three times more likely to aspire to be a YouTuber (29%) than an Astronaut (11%). When asked 'which … careers are part of space exploration?' Astronaut was the most chosen answer (90%), followed by Engineer (58%) and Computer Programmer (52%). Only seven percent of children see a role for a Farmer/Gardener in the space program, an indication that kids may not realize all of the different jobs required to support space travel.
Read more at Yahoo Finance.
- Three in Four Adults Would Consider a Company's Culture Before Applying to a Job, According to Glassdoor Survey
- Company Culture, Senior Leadership and Career Opportunities are the Top Three Drivers of Employee Satisfaction, According to Glassdoor Economic Research
Glassdoor, one of the world's largest job and recruiting sites, released a new survey conducted by The Harris Poll measuring sentiment around mission and culture in the workplace today, along with the level of importance of both. Glassdoor surveyed more than 5,000 adults across four countries: the United States (U.S.), United Kingdom (UK), France and Germany. Among key findings, Glassdoor found that more than three-quarters (77 percent) of adults1 would consider a company's culture before applying for a job there, and well over half (56 percent) say company culture is more important than salary when it comes to job satisfaction. In addition to asking people the extent to which they value culture at work, the survey also uncovers the importance of culture and company mission to recruitment and retention, as well as the extent to which job seekers are now looking for employers whose values align with their own personal values.
"Having a compelling mission, culture and values are critical when it comes to attracting and retaining top talent in a competitive job market — it is what differentiates each and every employer," said Christian Sutherland-Wong, Glassdoor President and Chief Operating Officer. "Across the countries we surveyed, it's clear that job seekers are seeking more meaningful workplace experiences. Job seekers want to be paid fairly but they too want to work for a company whose values align with their own and whose mission they can fully get behind."
Culture Is Prioritized
While the majority of adults place culture above salary when it comes to job satisfaction, the survey shows company culture matters significantly more among younger adults. Millennials2 are more likely to place culture above salary than those age 45 and older in two of the four countries surveyed — U.S. (65 percent vs. 52 percent age 45+) and UK (66 percent vs. 52 percent age 45+).
Company culture can be a critical factor for job seekers today when applying for a job and when deciding whether to stay with a company. More than three-quarters (77 percent) of adults would consider a company's culture before applying for a job, suggesting that a negative perception around culture could significantly impact ability and efficiency to fill open jobs. Nearly three-quarters (73 percent) of adults would not apply to a company unless its values aligned with their own personal values. For companies fighting for talent today, this highlights the importance for employers to clearly define and communicate their values, as well as demonstrate they are living up to them.
When it comes to retention, nearly two in three (65 percent) employees say their company's culture is one of the main reasons for staying in their job — employees in France (69 percent) are more likely than those in the UK (63 percent) or Germany (61 percent) to say this. Just over seven in ten (71 percent) global employees would look for a job elsewhere if their current company's culture deteriorates — those in France (75 percent) and the U.S. (74 percent) are more likely than those in Germany (67 percent) to say this.
Read more at PR Newswire.
Young people are growing less tolerant of LGBTQ individuals, a jarring turn for a generation traditionally considered embracing and open, a survey released Monday shows.
The number of Americans 18 to 34 who are comfortable interacting with LGBTQ people slipped from 53% in 2017 to 45% in 2018 – the only age group to show a decline, according to the annual Accelerating Acceptance report. And that is down from 63% in 2016.
Driving the dilution of acceptance are young women whose overall comfort levels plunged from 64% in 2017 to 52% in 2018, says the survey conducted by The Harris Poll on behalf of LGBTQ advocacy group GLAAD.
“We count on the narrative that young people are more progressive and tolerant,” John Gerzema, CEO of The Harris Poll, told USA TODAY. “These numbers are very alarming and signal a looming social crisis in discrimination.”
Among the findings:
• 36% of young people said they were uncomfortable learning a family member was LGBTQ, compared with 29% in 2017.
• 34% were uncomfortable learning their doctor was LGBTQ vs. 27% a year earlier.
• 39% were uncomfortable learning their child had a school lesson on LGBTQ history vs. 30% in 2017.
Read more at USA Today.
New Harris Poll and DoubleVerify research reports that consumers hold advertisers accountable for the credibility and accuracy of the content they advertise on.
CANNES, France, June 17, 2019 -- Harris Poll and DoubleVerify, the leading independent provider of digital media measurement software and analytics, today announced the results of a new study showing that the majority of consumers online say it is important that a brand advertises on content that is safe, accurate and trustworthy.
The research indicates that the majority of consumers online:
- are more likely to engage with brands that advertise beside legitimate content;
- are less likely to engage with brands that advertise next to false, objectionable or inflammatory content;
- would stop using a brand or product if they viewed the brand’s advertising next to false, objectionable or inflammatory content;
- believe that advertisers bear responsibility for ensuring their digital ads run beside trustworthy content.
“Brand safety incidents have an adverse effect on consumer sentiment – with material commercial implications,” said Wayne Gattinella, CEO of DoubleVerify. “Consumers are more likely to engage with brands that advertise on credible content and will stop transacting with brands that don’t. The impact to brand reputation and brand equity has lasting effects.”
For the study, 2,010 consumers were polled between May 30 and June 3, 2019. In-depth study findings include:
Two-thirds would stop using a brand if its ad appeared next to fake or offensive content
While online advertising is useful to most consumers today (61%), an overwhelming majority (82%) –say it is important that a brand’s ads appear on content that is safe, accurate and trustworthy.
Nearly two-thirds (65%) of consumers would be likely to stop using the brand/product if they viewed the brand’s digital advertising beside false, objectionable or inflammatory content.
An overwhelming majority believe that brands bear responsibility for ensuring their digital ads run beside content that is accurate, safe and trustworthy
Nearly 90% of consumers feel that brands bear responsibility for ensuring their ads run beside content that is safe.
The majority (61%) say both the brand and the publication/outlet where the ad is placed are equally responsible for ensuring content is safe.
With privacy top-of-mind, more than 70% share less data with brands today
Almost 80% of consumers are more aware of how companies collect and use their personal data than they were 12 months ago. As a result of that, 71% of consumers share less data with brands today.
View the full press release on DoubleVerify's Blog.