#MiddleMarketBusiness leaders recognize they’re growing targets for #cybercrimes, but might not be investing enough to protect themselves, according to a recent report from RSM and the @USChamber: https://t.co/pmJurQ2xYb
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One key study from that era was the Make America Great survey, which was launched in 1973. Conducted in 1973, 1975, 1978 and 1980, the poll asked Americans what attributes would make the country great at that time and in the future. In the 1973 survey, Americans defined the country’s greatness by its industrial know-how and scientific progress, hard-working people, rich natural resources and our system of private property. They were also convinced that factors such as equal opportunity for racial minorities, our ability to get along with other nations, expanded free education, and a higher standard of living for all would make America great in the future.
Nonetheless, some of those factors were prioritized differently over time. In 1978, scientific research moved to the top of the list of factors that would make America great in the future and by 1980, with the country’s sagging productivity and Ronald Regan’s introduction of the Welfare Queen trope into public discourse, Americans’ sentiments shifted as they believed that "a highly motivated workforce" would become a major factor in making America great during the next 25 years.
Beyond sentiments on America’s greatness during that decade, 1978 was also a pivotal moment for gay rights. It was the first time the rainbow gay pride flag was flown during the Gay Freedom Day Parade in San Francisco. It was also the year that California’s first openly gay elected official, Harvey Milk, was assassinated. The year prior, 1977, helped set the stage for the 1978’s events. Gay Rights became a more central issue in America following the repeal of an ordinance in Miami-Dade County, Florida, prohibiting discrimination against homosexuals thanks to the efforts of celebrity singer, Anita Bryant, and her political coalition of Christian fundamentalists, Save Our Children, Inc. Shortly after the vote, the Harris Poll conducted a study on Americans’ attitudes toward homosexuals at the time. According to the study, although the public felt that discrimination against homosexuals was not justified, most Americans were opposed to hiring them for jobs that might bring them in contact with the young. 63% and 58% did not think that admitted homosexuals should be counselors in a camp for young people and a school principal, respectively. But Americans had less opposition to gay individuals serving as artists (86%), factory workers (85%), store clerks (80%) and TV news commentators (72%).
1978 was also the year that America’s support for a gun control law reached a record high. 80% of Americans favored federal laws “requiring that all handguns people own be registered by federal authorities.” A number that seems unfathomable today. Those numbers were just as high for people favoring federal laws controlling gun sales (73%) and permits for purchasing rifles (73%). These views could be explained as a backlash following rising crime rates in that era with the arrest of serial killer, Ted Bundy, and the Hillside Strangler’s murders. By 1981, pessimism set in. Almost defeated, majority of Americans (52%) began to see gun laws as futile, agreeing that "even if laws were passed making it harder for people to get guns, control of guns doesn't really get at the heart of the violence problem."
“The Eights” offers a brief decade-by-decade history of America’s culture wars in years ending in eight from 1948 to 2008. The Harris Poll is currently working on a new poll with The Brian Lehrer Show, a 2018 version of the Make America Great poll.
For more Harris insights on subsequent decades, tune in to “The Eights,” on The Brian Lehrer Show airing weekdays from 10am-noon on WNYC 93.9 FM, AM 820 and www.wnyc.org.
For the second year in a row, the fast casual burger chain won Harris’s “Burger brand of the year.” In 2017, Five Guys broke In-N-Out’s two-year winning streak as America’s favorite burger spot.
Harris surveyed a total of 77,031 people to determine the “brand equity” of 17 different burger chains — Jack in the Box, Hardee’s, White Castle, Carl’s Jr., Checkers/Rally’s, DQ Grill & Chill, Burger King, McDonald’s, Wendy’s, SONIC America’s Drive-In, Five Guys, In-N-Out Burger, Culver’s, Steak ‘n Shake, Whataburger, Shake Shack, Smashburger.
“Brand equity” is based on three key variables: familiarity, quality and future consideration.
In the battle to win over customers, it all comes down to ubiquity, according to EquiTrend Director Amir Kanpurwala.
“In-N-Out has slipped from its high. The other players are claiming mind and market share. Five Guys has expanded at a much faster rate. In-N-Out has taken a slower approach to expansion, and its locations are geographically contiguous — mostly on the West Coast,” he said.
Read more at Yahoo Finance.
3,008 shoppers, aged 18 and older, who self-identified as spending 50% or more of their grocery shopping at an independent grocery store were surveyed for the report from November 13 to December 8, 2017. For these “independent shoppers,” convenience, followed by price, keeps them loyal to their local supermarkets. Although shoppers said location and price were main reasons for switching stores, a majority (2 in 3) were very satisfied with their local grocers and, in the past year, only 14% have changed supermarkets.
NGA members also observed these changes. “25 years ago, people didn’t care if things were organic,” says Jennifer Doherty, owner of the Manhattan Fruit Market in Chelsea, New York. Doherty has been in the grocery business for over two decades. In the early days of her retail career, Doherty says shoppers were more “price-conscious.” “Now more people are asking for organic food and are willing to pay more for it,” she says. Most shoppers who frequent Doherty’s supermarket are neighbors living and working in the area.
“With their strong ties to their communities and agility to quickly respond to consumer shifts in the marketplace, independents are well positioned to stay ahead of the consumer trend curve,” said Laura Strange, Vice President of Industry Relations, Communications and Marketing for National Grocers Association.
Online grocery shopping is slowly becoming a supplement to in-store purchases. About 3 in 10 independent shoppers anticipate an uptick in their online grocery shopping over the next five years. According to the report, in order to realize the potential of the online market, grocers should boost e-commerce investment by focusing on relevant target markets and keeping fees low and consistent.
The study also found that consumers want independent grocery chains to support healthy eating. 39% of those surveyed ranked using shelf tags with easily visible nutritional information as the top way a primary independent store can help them maintain a healthy diet. Furthermore, consumers recommended that primary stores should instruct them on how to cook certain foods.
To offset changes in consumer purchasing behavior, the NGA advises local grocers to avoid price increases on deli and bakery items, and running deals on seafood. Additionally, grocers can recommend healthier options within the category for consumers who have moved away from beef for health reasons. Grocers taking proactive such as these can go a long way as over half of the survey respondents say they want their local supermarket to show them what items are fresh and in season.
Findings from the NGA report also echo observations gleaned from the 2018 Harris Poll Reputation Quotient survey, which found that Americans value brands in their backyard that have become part of the community. Convenience goes a long way in fostering loyalty. Supermarkets scored high on the RQ survey. For the first time in the poll’s 19-year history, five grocery chains were featured among the top 10 companies on the list of 100 most visible companies identified and ranked by the U.S. public based on their reputation.
Shutting down its U.S. operations, however, will not stop the investigations into the incident by officials in the U.S. and Europe. The FBI and Department of Justice have already began looking into the company.
The development might come as a relief to the majority of Americans (97%) who see privacy as a number one priority, according to a 2017 Harris Poll.
Facebook still has work on rebuilding trust with users, a number of whom think less of the company's reputation and leadership. Shortly after news of the data leaks broke, the number of people who said Facebook had a positive reputation dropped from 45% in the Harris Poll’s annual Reputation Quotient survey (administered in December and January 2017) to 35% in a new March 2018 study the Harris Poll conducted for Fast Company.
Zuckerberg and top-level employees also came under severe scrutiny as the March 2018 survey showed a dip in the public’s perception of Facebook’s leadership. The number of people who said Facebook had an excellent leadership fell from 45% in the RQ study to just 22% in the Fast Company-Harris poll.
Quick: Which browser do you use? What’s your go-to place for coffee? Which apps do you tap almost on reflex? Over the past two decades, the rapid digitization of our lives dictates how we access information, where we eat, shop, sleep and socialize. But the rise of e-commerce brought with it a plethora of options that are simply overwhelming people today. To wrest control of their lives, Americans are racing to routines — simplifying their choices by sticking with brands and platforms that are most convenient, frictionless and useful.
We observed this in our annual Reputation Quotient survey, which measures the reputations of the 100 most visible companies in America based on the public's top-of-mind awareness of companies that either faltered or excelled.
This year, Amazon remained at No. 1 while technology giants Google and Apple fell precipitously. Google was a top 10 company for a decade but slumped to No. 28 this year, and Apple dropped to No. 29 from its previous position of No. 5. It's likely that Apple and Google's decline was caused, in part, by not having released as many hyped-up products as in past years.
Read more at Forbes.