Nearly 75% of consumers feel that #brands struggle to create more #personalized and individual experiences, thanks in large part to rising expectations. @RedPointGlobal & @HarrisPoll #CX survey https://t.co/DBRyLGhnnk
Join us at #CannesLions Wed 6/19 at 2pm, where @iriworldwide and @axios host @Mark_Penn and @codeandtheory pres Michael Treff to discuss the power of personal – applications of creativity and data https://t.co/7jP9Y8JsiB #StagwellatCannes
Are you ready to think of your brand as a candidate? Expect this to be a hot topic at #CannesLions. Time to leverage insights & persuasion strategies to win against competitors. @Mark_Penn & @MKassan discuss @MediaLink Beach on 6/18, 9am. #StagwellatCannes
Moving back in with your parents after college is not a new concept. But around age 28, it starts to get old.
That’s when the situation begins to get embarrassing, according to a new survey from TD Ameritrade.
That goes for all of the generations surveyed, including young millennials and even younger Gen Z respondents, as well as parents.
About one-third of Gen Z members said it would be embarrassing to live at home at age 30 and up, while 44% of millennials said the same. Meanwhile, 45% of parents agreed.
Overall, the stigma around children living at home into their 20s has decreased, according to TD Ameritrade’s research.
“More and more young adults are looking to save money in some way,” said Christine Russell, senior manager of retirement and annuities at TD Ameritrade. “Obviously, living with their parents is an easy way to do that.”
One reason kids move back in with their parents is student debt, cited by 31% of millennials and 20% of Gen Zers. Other financial goals that have been delayed by college loans include buying a home, getting married, having children or saving for retirement.
Read more at CNBC.
As a relatively young person, I would like to think that I'm on pretty on top of technology — and perhaps by extension, security.
It doesn't seem to be the case with other younger users, with a survey commissioned by Google suggesting young people are overconfident when it comes to keeping their online accounts safe.
A Harris Poll, which surveyed 3,000 adults in the U.S., said 78 percent of Gen Z (16-24 year olds) admitted they use the same password for multiple online accounts.
"Younger users are digital natives; they don’t remember a time without smartphones," Emily Schechter, a product manager for Chrome Security at Google, told Mashable. "I think this must be super influential to how they think about technology and security."
Baby Boomers (aged 50+) fare best, with 60 percent of these users sharing a password over multiple accounts. 67 percent of 25-49 year olds do the same.
In case it wasn't clear, sharing passwords across different online accounts isn't a good idea. And there's other things to consider with your password: Ensure they're more than eight characters, make it longer if you can, and use a password manager, among other things.
The kids are also overconfident about phishing, where 71 percent of Gen Z respondents say they wouldn't fall for a phishing scam, yet, only 44 percent knew what "phishing" means.
Read more at Mashable.
On April 23rd, The Harris Poll and NARAL released a new report that explores employee and consumer attitudes about reproductive freedom, with a focus on the role businesses should play. The report, Stand Up and Stand Out: The Business Case for Reproductive Rights, suggests that by taking action to protect reproductive freedom, companies can stand out to employees and consumers while truly moving the needle on women’s equality in the workplace.
Women’s equality in the workplace is one of the most important issues of our time. But women’s reproductive freedom, an important aspect of their overall empowerment, is often missing from the conversation. Stand Up and Stand Out shows that consumers and employees want to see this change. Survey respondents overwhelmingly agree that women’s empowerment is tied to their reproductive freedom, which includes the ability to access birth control and abortion care, to go to work and not face discrimination when pregnant, and to have paid family leave to care for a new child.
“We know that the foundation of women’s professional success and economic empowerment is their ability to decide if, when and how to have a family. Those rights are currently under attack across the country,” said Ilyse Hogue, President of NARAL. “The business community—which has been instrumental in advancing women’s rights and protecting human rights—has a real and urgent opportunity to lead on reproductive freedom. As this research shows, it’s not just the right thing to do—it’s the smart thing to do.”
You can view more details about the study, explore the findings and access additional resources here. Learn more about Naral here.
NEW YORK, April 15, 2019 –
Measuring brand health over time, the EquiTrend Brand Equity Index is comprised of three factors – Familiarity, Quality and Purchase Consideration – that results in a brand equity rating for each brand. Brands ranking highest in equity receive the Harris Poll EquiTrend “Brand of the Year” award for their respective categories. This year, more than 45,000 US consumers assessed nearly 2,000 brands across 196 categories.
“This year we added nearly 100 new brands across 11 new categories from voice-assistants to wearable tech. Yet the common thread that runs across all the brands awarded here is their consumer devotion and respect for —and expectation of —performance. ” says The Harris Poll CEO, John Gerzema. “These are brands Americans especially love and expect great things from in the future.”
The Harris Poll 2019 EquiTrend Brands of the Year
This year, the 31st year that the Harris Poll has been measuring brand equity, 91 companies were awarded the coveted Brand of the Year designation across 87 categories.
2019 Award Companies
|Automotive||Luxury Automotive||Lexus Vehicles|
|Automotive||Non-Luxury Automotive||Toyota Vehicles|
|Automotive||Online Auto Shopping||Kelley Blue Book (KBB.com)|
|Consumer Packaged Goods||Coffee||Dunkin' Donuts Coffee|
|Consumer Packaged Goods||Deodorant||Degree Deodorant|
|Consumer Packaged Goods||Hot Sauce||Sweet Baby Ray's Wing Sauces|
|Consumer Packaged Goods||Household Cleaner||Windex Household Cleaner|
|Consumer Packaged Goods||Ice Cream||Breyers Ice Cream|
|Consumer Packaged Goods||Laundry Detergent||Tide Laundry Detergent|
|Consumer Packaged Goods||Popcorn||Orville Redenbacher's Popcorn|
|Consumer Packaged Goods||Potato Chip||Lay's Chips|
|Consumer Packaged Goods||Sports Drink||Gatorade Sports Drink|
|Consumer Packaged Goods||Tea||Lipton Tea|
|Consumer Packaged Goods||Toothpaste||(TIE) Colgate/Crest|
|Consumer Packaged Goods||Yogurt||Yoplait Yogurt|
|Financial Services/Insurance||Digital Investing||Vanguard Personal Advisor Services|
|Financial Services/Insurance||Digital Wallet||PayPal|
|Financial Services/Insurance||Health Insurance||Blue Cross Blue Shield|
|Financial Services/Insurance||Investment||The Vanguard Group|
|Financial Services/Insurance||Life Insurance||Northwestern Mutual Life Insurance|
|Financial Services/Insurance||National Bank||CHASE Bank|
|Financial Services/Insurance||Online Bank||Capital One 360 Bank|
|Financial Services/Insurance||Online Lending||SoFi|
|Financial Services/Insurance||Payment Card||Visa|
|Financial Services/Insurance||Property and Casualty Insurance||USAA Insurance|
|Health and Home||Exercise Equipment||Precor Exercise Equipment|
|Health and Home||Health & Fitness Club||Orangetheory|
|Health and Home||Online Home Search||Zillow.com|
|Health and Home||Online Job Search||Indeed.com|
|Health and Home||Real Estate Agency||Sotheby's International Realty|
|Media & Entertainment||Audio Streaming Services||Apple Music|
|Media & Entertainment||Factual Entertainment||(TIE) National Geographic Channel/Discovery Channel|
|Media & Entertainment||General Entertainment||USA Television Network|
|Media & Entertainment||Kids TV||Disney Channel|
|Media & Entertainment||News Service||National Public Radio (NPR)|
|Media & Entertainment||Pay Cable TV Network||HBO Television Network|
|Media & Entertainment||Social Networking Site||YouTube|
|Media & Entertainment||Sport League||NFL (National Football League)|
|Media & Entertainment||TV Network||ABC Television Network|
|Media & Entertainment||TV News||The Weather Channel|
|Non-Profit||Animal Welfare Nonprofit||Best Friends Animal Society|
|Non-Profit||Disability Nonprofit||National Down Syndrome Congress|
|Non-Profit||Health Nonprofit||St. Jude Children's Research Hospital|
|Non-Profit||International Aid Nonprofit||Food For The Poor|
|Non-Profit||Military & Veteran Serving Nonprofit||Wounded Warrior Project|
|Non-Profit||Social Services Nonprofit||Children's Defense Fund (CDF)|
|Non-Profit||Youth Nonprofit||Girl Scouts of the USA|
|Restaurants||Burger Restaurant||In-N-Out Burger|
|Restaurants||Casual Dining Restaurant||Texas Roadhouse|
|Restaurants||Coffee Shop||(TIE) Krispy Kreme/Dunkin' Donuts|
|Restaurants||Mexican Restaurant||Taco Bell|
|Restaurants||Pizza Chain||Marco's Pizza|
|Restaurants||Sandwich Shop||Panera Bread|
|Retail||Convenience Store||Wawa Convenience Store|
|Retail||Department Store||Macy's Department Stores|
|Retail||Footwear Store||DSW (Designer Shoe Warehouse)|
|Retail||Hardware & Home Store||The Home Depot|
|Retail||Health & Beauty Retail||Bath and Body Works|
|Retail||Home Goods Store||Bed Bath & Beyond|
|Retail||Home Meal Kit Service||HelloFresh|
|Retail||Luxury Department Store||Neiman Marcus|
|Retail||Pet Supply Store||Pet Supplies Plus|
|Retail||Sporting Goods Store||(TIE) Finish Line Sporting Goods/REI|
|Retail||Value Store||Dollar Tree|
|Tech / Telecom||Computer Manufacturer||Microsoft Computers|
|Tech / Telecom||Gaming Console||Nintendo Gaming Consoles|
|Tech / Telecom||Media Streaming Device||Amazon Fire TV/Fire Stick|
|Tech / Telecom||Smart Speaker||Amazon Echo|
|Tech / Telecom||Smartphone||Apple iPhone Smartphones|
|Tech / Telecom||Tablet Computer||Apple iPad Tablets|
|Tech / Telecom||TV & Internet Provider||Google Fiber|
|Tech / Telecom||Virtual Personal Assistant||Apple Siri|
|Tech / Telecom||Wearable Tech||Apple Watch|
|Tech / Telecom||Wireless Carrier||Verizon Wireless|
|Travel||Economy Hotel||Americas Best Value Inn|
|Travel||Extended Stay Hotel||Homewood Suites by Hilton|
|Travel||Full Service Airline||American Airlines|
|Travel||Luxury Hotel||JW Marriott|
|Travel||Midscale Hotel||Holiday Inn Express Hotels & Resorts|
|Travel||Online Travel Service||TripAdvisor|
|Travel||Premium Hotel||Marriott Hotels|
|Travel||Upscale Hotel||Courtyard Marriott|
|Travel||Value Airline||Southwest Airlines|
The 2019 Harris Poll EquiTrend Study is based on a sample of 45,541 US consumers ages 15 and over surveyed online, in English, in the month of January. The survey took an average of 30 minutes to complete. The total number of brands rated was 1,985. Each respondent was asked to rate a total of 40 randomly selected brands. Each brand received approximately 1,000 ratings. Data was weighted to be representative of the entire U.S. population of consumers ages 15 and over based on age by sex, education, race/ethnicity, region, income, and data from respondents ages 18 and over were also weighted for their propensity to be online. Respondents for this survey were selected from among those who have agreed to participate in Harris Poll surveys. Because the sample is based on those who agreed to participate in our panel, no estimates of theoretical sampling error can be calculated.
The Brand Equity Index is the keystone to the EquiTrend program, providing an understanding of a brand’s overall strength. A brand’s Equity is determined by a calculation of Familiarity, Quality and Purchase Consideration. Brand of the Year is determined by a simple ranking of brands.
The Harris Poll EquiTrend methodology has been validated by academic business experts in the Journal of Marketing Research (1994) and International Journal of Research on Marketing (2012).
These statements conform to the principles of disclosure of the National Council on Public Polls.
About The Harris Poll
The Harris Poll is one of the longest-running surveys in the U.S. tracking public opinion, motivations and social sentiment since 1963 that is now part of Harris Insights & Analytics, a global consulting and market research firm that delivers social intelligence for transformational times. The Harris Poll works with clients in three primary areas; building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. Learn more at www.theharrispoll.com @HarrisPoll