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The Harris Poll is a global market research and consulting firm that provides the insights and digital tools needed to build a better tomorrow.

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Harris Custom Research

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Harris Poll Custom Research Consulting provides you with verified, third-party data that you can trust. We’ve been conducting research for more than 60 years, and all of our insights are backed by the credibility of The Harris Poll name. You can count on our research-based consulting to provide you with accurate and trusted data to make key business decisions, avoid risk, and maximize growth.

Brand strategy

Product Innovation

Thought Leadership

Corporate Reputation

Introducing QuestBrand

Make decisions based on data, not instinct.

The industry-leading tool for brand management


QuestBrand is an industry-leading brand management tool. Our always-on platform collects critical brand and marketing data on your brand competitors and consumers so you can better segment and target your audiences, measure campaign effectiveness, and effectively market in the moment.

Brand Intelligence

Discover how your company is perceived across target markets. Our platform delivers custom data on brand perception and the effectiveness of your conversion funnel, customer touchpoints, and marketing campaigns. This data is updated in real time, so you can instantly analyze your performance and make strategic decisions.

Consumer Intelligence

Every day, our platform surveys thousands of people around the globe, giving you immediate access to market insights. Our agile dashboard makes it easy to explore our data by hundreds of demographic and behavioral segments. As a result, you can target potential customers more effectively through campaigns and media buys.


Brand intelligence for the 21st century

Conversion Funnel Analysis

Identify customer engagement and attrition at each stage of the purchasing process.

Competitor Intelligence

Chart how your brand is positioned in the marketplace against your competition.

Brand Perception

Develop a deeper understanding of how consumers perceive your brand to inform future brand positioning.

Customer Touchpoint Evaluation

Learn where consumers interact with your brand, and how that engagement impacts perception.

Brand Equity Tracking

Understand how your brand is viewed by consumers within the larger industry landscape via four leading and lagging metrics.

Market Segmentation

Group consumers into meaningful segments that allow for better knowledge and targeting of consumers.

We’ve been transforming marketing and client strategies for more than 60 years.

Make data-informed marketing decisions.

QuestBrand gives you access to comprehensive brand, advertising, and marketing insights on thousands of brands and consumers in real-time.

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Gain credible, actionable insights.

Harris Poll Custom Research helps you measure public opinion, develop go-to-market strategy, and strengthen your brand’s standing in our constantly evolving media landscape.

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Access affordable, reliable data in less than 48 hours.

The Harris Poll On Demand team of opinion polling experts helps your company answer the urgent questions.

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Let’s work together.

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