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The Harris Poll is a global market research and consulting firm that provides the insights and digital tools needed to build a better tomorrow.
The Harris Poll is a global market research and consulting firm that provides the insights and digital tools needed to build a better tomorrow.
Insights
Brief • 4 min Read
Brief • 3 min Read
In The News
In The News
Solutions
Harris Poll Custom Research Consulting provides you with verified, third-party data that you can trust. We’ve been conducting research for more than 60 years, and all of our insights are backed by the credibility of The Harris Poll name. You can count on our research-based consulting to provide you with accurate and trusted data to make key business decisions, avoid risk, and maximize growth.
QuestBrand
Conversion Funnel Analysis
Identify customer engagement and attrition at each stage of the purchasing process.
Competitor Intelligence
Chart how your brand is positioned in the marketplace against your competition.
Brand Perception
Develop a deeper understanding of how consumers perceive your brand to inform future brand positioning.
Customer Touchpoint Evaluation
Learn where consumers interact with your brand, and how that engagement impacts perception.
Brand Equity Tracking
Understand how your brand is viewed by consumers within the larger industry landscape via four leading and lagging metrics.
Market Segmentation
Group consumers into meaningful segments that allow for better knowledge and targeting of consumers.
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