Three-quarters (72%) of Americans say they invest in companies whose values they admire. And nearly three-fifths (58%) say they will boycott brands that don’t stand for racial equality. Read more on the @[email protected] 100 here: https://theharrispoll.com/axios-harrispoll-100/
This is the year of servant leadership and speaking with clarity, authority and accountability above the confusion and cacophony as society grapples for any semblance of stability, direction, and leadership. More from the @[email protected] 100 here: https://theharrispoll.com/axios-harrispoll-100/
Join the @adage virtual Small Agency Conference & Awards tomorrow at 11:55AM ET. Our CEO Will Johnson will be covering the results of our recent survey of small agency leaders reflecting on 2019 & what they expect for this year given the pandemic. RSVP: http://ow.ly/zj3i50APhk2
NEW YORK, August 4, 2020 — Fast Company and The Harris Poll have formed an exclusive partnership to conduct ongoing surveys to deepen Fast Company’s coverage of tech, work life, design, innovation, and the big ideas that are changing the world.
Working with Fast Company editors, researchers at The Harris Poll will poll a representative sample of American adults on of-the-moment developments to provide research and greater insights to the 16 million+ people who come to Fast Company every month.
Results of a new Fast Company-The Harris Poll survey on vaccination rates are being published today. Among the key takeaways from the poll: 16% of parents haven’t vaccinated their kids due to the coronavirus pandemic, while 80% said they would consider keeping their kids home from school if vaccination rates were to drop.
“The world around us is noisier than ever, and we can help Fast Company’s readers sort through that clutter,” says Will Johnson, CEO of The Harris Poll. “As market research experts, we know how to collect and analyze polling data to reveal not only where we as a society are now, but where we are heading.”
"We are excited to partner with The Harris Poll to bring timely, accurate, and expertly vetted data to our readers on the issues shaping business and society," says Stephanie Mehta, editor-in-chief of Fast Company.
About The Harris Poll:
Founded in 1963 by pollster Lou Harris, The Harris Poll is one of the world’s leading public opinion, social intelligence and strategy firms. Through continuous pulsing of society in the U.S. and internationally, Harris helps clients interpret, adapt and respond to constantly changing issues. Widely recognized for its polls and insight on voter sentiment, The Harris Poll also leverages bespoke polls to advise Fortune 500 C-suites on how to meet the evolving needs and wants of their customers and other stakeholders. In 2017, The Harris Poll joined the Stagwell Group to create the largest independent data-driven digital market services firm in the U.S. The Harris Poll is run by Co-CEOs Will Johnson and John Gerzema, two veteran strategists with backgrounds in analytics and brand marketing from senior roles at WPP agencies BAV Consulting and Young & Rubicam.
About Fast Company:
Fast Company is the world’s leading business media brand, with an editorial focus on innovation in technology, leadership, world changing ideas, creativity, and design. Written for and about the most progressive business leaders, Fast Company inspires readers to think expansively, lead with purpose, embrace change, and shape the future of business. Launched in November 1995 by Alan Webber and Bill Taylor, two former Harvard Business Review editors, Fast Company magazine was founded on a single premise: A global revolution was changing business, and business was changing the world.
In a hidden consequence of the coronavirus pandemic that public health experts find alarming, 16% of parents say their children haven’t received all the vaccinations recommended by their pediatricians, because COVID-19 has made scheduling inconvenient or impossible.
The findings, from a national Harris Poll conducted exclusively for Fast Company, suggest that yet another public health crisis could be running parallel to the pandemic.
That rate of parents delaying vaccination for pandemic-related reasons tips a little higher for male respondents than female ones—19% versus 11%.
All these percentages are likely low, as the difference between what people say and what they actually do is often stark.
Before the outbreak, 64% of parents said their children got all or most of their vaccines on schedule and another 17% said the same thing, but not always on schedule, according to the Harris Poll.
Routine childhood immunizations protect against illnesses, such as polio, measles, mumps, rubella, and whooping cough.
Data from individual states and cities have also shown that COVID-19 has compromised immunization rates. For example, in California, the number of vaccines administered to children from newborns through 18 years of age plummeted by more than 40%, and New York City’s vaccination rate dropped 63%. Michigan saw its percentage of 5-month-old babies who are up-to-date on their vaccines drop from an estimated two-thirds to less than half in May, and only 53.1% of kids 19 months to 35 months in the state were fully immunized.
“It’s a potential public health crisis,” Dr. Megan Tschudy, assistant professor of pediatrics at the Johns Hopkins University School of Medicine, says of the findings. “It’s another layer of unintended consequences of COVID. There are so many levels. People are not taking care of routine things, too. It’s a concern many of us have.”
Kids’ immunizations could be behind schedule during the pandemic for any number of reasons, she explains: A fear of contracting COVID-19, concerns about overburdening the healthcare systems with well visits, shuttered doctors’ offices, lack of mass transit options to get to pediatrician appointments, Medicaid enrollment issues, school-based health center closures, families left without health insurance due to parents’ recent unemployment, and a lack of appointments at local health departments that have redeployed resources to COVID-19.
“REAL RISKS” FOR SCHOOLS
The Harris Poll survey was conducted between July 24 and 27, just as local and federal leaders began to politicize school openings.
Being behind on immunizations can conflagrate into a huge issue when too many kids heading back to classrooms in the fall aren’t fully vaccinated. According to the survey, 52% of parents said they would consider taking their sons and daughters out of school if vaccination rates drop significantly at their kids’ school. Another 26% said they definitely would take them out, while only 22% said they’d let them continue attending school.
“There are real risks to not getting vaccines over time and [with] more kids going back to school, the thought of an outbreak is something people are thinking about,” Tschudy points out. “You want to keep kids on schedule. We made a schedule for a reason.”
In May, the Centers for Disease Control and Prevention released a study showing that routine pediatric vaccinations had gone down after a national state of emergency was declared on March 13. The American Academy of Pediatrics responded by calling the trend “incredibly worrisome” and urging parents not to delay getting their kids vaccinated.
According to experts, pediatricians are working to make their offices feel safe for parents by doing more frequent deep cleans, scheduling well visits and sick visits at different times of the day, setting up tents to do vaccinations, administering vaccines in parked cars, and hosting vaccination-only days at their offices.
“Now is a great day to start over. My advice for everyone would be to call your pediatricians’ offices,” Tschudy says.
TOO “FREAKED OUT” TO GO ANYWHERE
Erin Salter, a stay-at-home mom in San Jose, California, delayed bringing her daughters, ages 4 and 6, to their pediatrician for their immunizations. Though the medical office was closed for well visits, she was also anxious about her love-to-touch-everything-and-put-items-in-their-mouths girls and COVID-19. Salter finally brought them in late July.
“I was a little freaked out to go out anywhere,” Salter says. “I was very worried they would catch it and spread it to someone who’d be more vulnerable. I’m not vulnerable from any preconditions, but I have a terrible history of catching every bug that passes through San Jose. I was convinced if I take the kids out, bad things would happen.”
What the fall will bring remains a key question, especially if the girls’ classmates aren’t immunized as recommended. For example, one of Salter’s friends has a child who was recently in the hospital. Another has three children, no childcare help, and a pediatrician who lets only two kids in the office at a time.
“I would definitely seriously consider [or] go with a full year of distance learning,” she says. “If your pediatrician is open, you should go in for your vaccines. The other viruses are also horrible. If we all don’t go in, we’re going to lose herd immunity and all these other diseases might rear their heads.”
The Fast Company-Harris Poll data found that the number of parents opposing vaccines due to concerns about health risks has increased since COVID-19 began too. Before the pandemic, it was 7%. Now it’s 9%.
“Most people are community-minded or believe in science. They support vaccinations for infectious diseases. But the minority of anti-vaxxers seems to be growing,” Harris researchers explain.
Scheduling issues also prevented 10% of grownups from getting vaccines they needed, like tetanus, flu, pneumonia, and shingles, the Harris Poll reveals. Fifty percent of people surveyed said that before the pandemic, they got all or most of the recommended shots for adults on time, while another 13% said they get all or most, but not always on schedule.
Read the full story at Fast Company.
The Clorox Company, The Hershey Company, Amazon, Publix Supermarkets and General Mills have the top-five best reputations in America on the Axios Harris Poll 100 list.
Conversely, companies that struggle with citizenship, ethics and trust also struggle with reputation. This year, Juul Labs, The Trump Organization, Monsanto, Facebook, Wells Fargo & Company and Twitter were at the bottom of the annual list, with poor reputations.
“Now more than ever, companies that performed well on traditional reputation measures and responded to our global health crisis have the best reputations.” says John Gerzema, CEO of The Harris Poll. “Americans say large companies – with resources, infrastructure and advanced logistics – came to America’s rescue during the pandemic. In fact, today, big business is seen as more reliable than the federal government in keeping America running.”
The Axios Harris Poll 100 has ranked reputation since 1999. The survey’s Reputation Quotient (RQ) ranking is based on company performance is seven key areas:
- Trust – “Is this a company I trust?”
- Vision – “Does this company have a clear vision for the future?”
- Growth – “Is this a growing company?”
- Products and Services – “Does this company develop innovative products and services that I want and value?”
- Culture – “Is this a good company to work for?”
- Ethics – “Does this company maintain high ethical standards?”
- Citizenship – “Does this company share my values and support good causes?”
For an interactive list of all companies and their ranking on this year’s Axios Harris Poll 100, click here.
“What real people think about your company has never mattered more than it does today. Your brand perception can impact everything from recruitment and retention to sales and ultimately, the bottom line,” says Axios CEO and Co-founder Jim VandeHei. “As the multiple crises plaguing America rage on, the Axios Harris Poll 100 is a clear benchmark of who is winning and losing in the public eye.’
Among the insights from this year’s study:
- Biggest year-over-year improvements: McDonald’s, PepsiCo, Target, Delta Air Lines, General Motors, State Farm Insurance, Yum! Brands, Tesla Motors and Toyota
- Biggest year-over-year declines: The Boeing Company, Patagonia, Johnson & Johnson, The Home Depot, eBay, The Walt Disney Company, Nordstrom, Nike and Kraft Heinz
- Newcomers: Clorox, Zoom Video and Door Dash were among the newcomers to the 2020 list – largely due to their COVID-19 responses
- Sector gainers: Pharma and health care
- Sector declines: Retail, tech and media
- Multi-year gainer: Procter & Gamble, which has improved dramatically – moving from #54 on the list in 2017 to #20 in 2018 and #8 in 2019 and 2020
- Multi-year decliners: Facebook (falling a record 43 spots – from #51 in 2018 to #94 in 2019 and #97 in 2020), Boeing (#16 in 2018, #19 in 2019 and #84 in 2020) and Nike (#12 in 2018, #35 in 2019 and #36 in 2020)
- Surprise decliner: Typically a reputation star, Disney declined from #5 or #7 for the past four years to #23 in 2020, and its RQ score has declined 3.0 points
- Most trusted: Publix, Clorox and Hershey – with Target improving the most year over year
- Best vision for the future: Amazon, Clorox and Chick-fil-A. – with PepsiCo improving the most
- Best growth prospects: Amazon, Chick-fil-A and Clorox – with PepsiCo improving the most
- Best products and services: Clorox, Tesla and Amazon – with PepsiCo improving the most
- Best culture: Publix, PepsiCo and General Mills – with Toyota improving the most
- Best ethics: Clorox, Publix and Wegmans – with Netflix improving the most
- Best citizenship: Clorox, Publix and Hershey – with McDonald’s improving the most
- Best on COVID: Top performers on a new measure of “has taken meaningful actions to address the challenges of COVID-19”: Clorox, Kroger and Publix
- Best on racial equality: Top performers on a new measure of “has taken meaningful actions in support of racial equality”: Publix, Kroger and Clorox
- Professional sports: The major American sports leagues were surveyed on the list for the first time, with MLB, the NFL and NBA all receiving a “fair” reputation ranking
“Reputation is the most valuable asset a company has,” says Ray Day, vice chair of The Stagwell Group, which includes The Harris Poll. “Companies with better reputations have a price advantage, a competitive advantage and greater stability. Highly regarded companies also are more likely to attract and retain talent, garner better partners and recover faster from reputational harm.”
Simply defined, reputation is a measure of what all stakeholders think about a company. Reputation differs from brand, which measures a company’s products and services among specific customers.
“You create a brand and earn a reputation,” Day says. “Today more than ever, leading companies take building reputation very seriously. That’s because research shows reputation makes up a third or more of a company’s market capitalization and value.”
The Axios Harris Poll 100 is based on a survey of 34,026 Americans in a nationally representative sample. The two-step process starts fresh each year by surveying the public’s top-of-mind awareness of companies that either excel or falter in society. These 100 “most visible companies” are then ranked by a second group of Americans across the seven key dimensions of reputation to arrive at the ranking. If a company is not on the list, it did not reach a critical level of visibility to be measured. In 2020, the survey was conducted twice – before and after the onset of the COVID pandemic. The 2020 rankings are based on the latest fielding in late June and early July 2020.
Download the full report.
John Gerzema, CEO, The Harris Poll [email protected]
Ray Day, Vice Chair, Stagwell [email protected]
About The Harris Poll
The Harris Poll is one of the longest-running surveys in the U.S. tracking public opinion, motivations, and social sentiment since 1963 that is now part of Harris Insights & Analytics, a global consulting and market research firm that delivers social intelligence for transformational times. We work with clients in three primary areas; building 21st century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. Our mission is to provide insights and advisory to help leaders make the best decisions possible. Learn more by visiting www.harrispoll.com and follow Harris Poll on Twitter and LinkedIn.
Axios is a digital media company launched in 2017. Axios - which means “worthy” in Greek - helps you become smarter, faster with news and information across politics, tech, business, media, science, and the world. Subscribe to our newsletters at axios.com/newsletters and download our mobile app at axios.com/app.
How has your view of each of the following industries changed since the start of the coronavirus pandemic?
The public's view of almost every industry has improved since the beginning of the coronavirus pandemic, according to a new Axios/Harris poll. Industries with a prominent role in life under quarantine have seen especially big jumps.
Why it matters: Businesses in America were already undergoing a transformation from being solely focused on profits to being focused on values as well. The coronavirus pandemic has expedited that shift, and consumers are responding favorably to it.
Details: The poll ranks the top 100 companies, based on consumers' scores across 7 qualities: Affinity (trust), citizenship, ethics, culture, vision, growth and products and services. Affinity is weighted higher than all other categories.
Leading the index are companies that have focused on solving problems related to the coronavirus.
- Grocers, including Publix, Wegmans and Kroger, are among the highest-ranking companies, as are delivery companies like Fedex, Amazon and UPS.
- Consumer packaged goods companies that focus on cleaning and kids, like Clorox, Hersey's, Disney and Procter & Gamble Co. ranked in the top 25.
- Streaming giants like Netflix, followed by Hulu and Disney ranked in the top 25 due to the streaming offerings they provide to consumers stuck at home.
- Pharmacies, including Walgreens and CVS, also scored well on consumer trust, culture and ethics.
By the numbers: According to the poll, 75% of consumers agree that generally speaking, during the COVID-19 pandemic and related shutdowns, "companies were more reliable than the federal government in keeping America running."
- 81% of consumers agree that large companies, with resources, expensive infrastructure, and advanced logistics, "are even more vital now to America's future than before the pandemic."
Yes, but: Certain industries have fared worse. The telecom, social media and airlines industries rank in the bottom 20 of the top 100 companies ranked.
- Social companies like Twitter and Facebook rank in the bottom 10 of the list, and are viewed slightly less favorably now than before the pandemic.
- Airline companies like Boeing and United Airlines rank in the bottom 20.
- Telecom companies like Comcast, AT&T and Charter Communications do as well.
What's next: Overwhelmingly, the poll finds that consumers approve of companies that address social and societal issues. These expectations are likely to last long after the initial phase of the pandemic.
Read the full article at Axios.
This survey is the result of a partnership between Axios and Harris Poll to gauge the reputation of the most visible brands in America, based on 20 years of Harris Poll research. From the Clorox Company to Juul Labs, here's how this year's class stacks up.
Methodology: The Harris Poll conducted four rounds of nominations totaling 8,392 respondents to determine the companies included in the ranking: Nov. 4-6, 2019; Nov. 12-14, 2019; Dec. 5-9, 2019; and June 11-15, 2020.
This year’s company ratings phase was conducted June 24-July 6, 2020 among 34,026 U.S. adults who are very or somewhat familiar with the company. Each company received an average of approximately 305 ratings per company.
Read the full post at Axios.