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OpenX@OpenX·

The right ad could make all the difference to consumers this holiday season. Learn more about how to reach shoppers successfully in our report with @harrispoll -> https://t.co/AK5D8BmbC5

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Dallas Lawrence@DallasLawrence·

According to new Holiday Shopping Report from @OpenX conducted by the team @HarrisPoll millennials plan to do the majority of their holiday shopping online and mobile this year, making a quarter of their holiday purchases on their mobile device. //bit.ly/2De9WTA

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OpenX 2018 Holiday Survey Finds Strong Consumer Confidence in U.S. Economy Will Fuel Spending...

The holiday season is almost upon us and a recent study The Harris Poll conducted with OpenX uncovered strong consumer confidence metrics that should translate at the cash register this year as more The holiday season is almost upon us and a recent study The Harris Poll conducted with OpenX uncovered strong consumer confidence metrics that should translate at the cash register this year as more than 80% of consumers plan to spend the same or more on gifts this holiday season than they did in 2017.

The surge in shopping intent is in keeping with the mindset of today's consumer. Most consumers feel the economy is doing better today than it was a year ago, and 75% feel it will get even better next year. 41% of millennials, more than any other group, plan to spend more this year.

According to the report, while this is good news for marketers, brands still need to pay attention to certain consumer behaviors in order to make the most of this holiday season. How shoppers consume content, research products and ultimately make purchases is changing significantly, posing opportunities for brand marketers to adapt in order to better engage consumers in today’s highly fragmented media environment.

55% of consumers are on their smartphones for at least three hours a day, and more than a third of millennials and one out of four parents spend 6+ hours on their smartphones daily. 25% of consumers watch no live TV. Millennials watch less than half as much live TV as the average consumer.

As content consumption habits shift further online and into mobile, shopping habits are shifting as well, and it is more important than ever to build omnichannel engagement programs that meet consumers where they are watching content, and where they are choosing to make their holiday purchases. With consumers taking greater control over when, how and where they shop, mobile and digital shopping have now reached parity with in-store shopping and consumers plan on spending nearly an identical amount in-store and online.

Millennials and individuals making more than $100k year both over index towards digital and plan to do more total shopping online than in a physical location, and millennials and parents are inclined to shop from their mobile devices, with both groups expecting to make about one-quarter of their purchases on mobile devices.

“Consumers are confident and plan to spend this holiday season,” said Dallas Lawrence, Chief Brand Officer at OpenX. “The big changes we see this year involves how shoppers consume content and how they plan to spend their holiday dollars. The shift away from traditional television content to mobile is fueling a strong surge in mobile holiday shopping this year. Whether it’s the 1 out of 4 consumers who now make mobile purchases weekly from bed at night or the 10 percent who are now using smart speakers to help research holiday purchases, consumers are shopping in new and unique ways, relying on mobile in particular, and advertisers that have developed smart omni-channel strategies to reach the always on shopper will have the happiest holiday returns.”

The survey also highlighted changing consumer perceptions around key shopping events like Black Friday. Less than half of consumers believe Black Friday is the best day to get deals, and many consumers have strong negative associations with the day, with 60 percent finding it overwhelming. Most consumers say they plan to skip what has traditionally been the biggest shopping day of the year all together in 2018.

The full study from OpenX and Harris contains additional info on topics like how much consumers are planning on spending this year, what items they are looking to buy, when people start planning their holiday shopping and more.

To download the full report, visit http://www.openx.com/2018holidayresearch

3 min Read

News

These Are America’s Favorite Restaurant Chains

By Jessica Tyler | Business Insider | Chick-fil-A, Subway, and Five Guys are some of America's favorite restaurant chains, according to an annual study by The Harris Poll. The Harris Poll's EquiTr

1 min Read

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Most Adults Around the World Will Trade Money or Personal Data for a Better...

From experiential popup stores and escape rooms to improved subscription services, brands are making consumer experience the focus of their retail strategy and customers are grateful for it. A new From experiential popup stores and escape rooms to improved subscription services, brands are making consumer experience the focus of their retail strategy and customers are grateful for it. A new survey from data management firm, DataStax, found that adults around the world are willing to sacrifice their personal data or money for better costumer experiences.

The survey, which polled adults in the US, UK, France, and Germany, also uncovered that nearly 7 in 10 (69%) international adults will spend more money to reduce their wait times for services they care about. More than half (53%) of adults in the U.S. are more willing to share their personal data with a company that personalizes its services/products based on that data. And more than half of international adults (56%) are more likely to choose digital resources over their significant other for recommendations on products and services.

“It’s now essential for all brands—especially large enterprises—to serve up a truly personalized experience in real time, and provide data-driven insights for a seamless customer experience—or risk facing customer churn,” said Billy Bosworth, Chairman and CEO, DataStax. “Today’s ‘Me’ Culture demands that services and experience must be relevant, always available, instantly responsive, and accessible wherever and however they want it.”

According to the survey, international adults are willing to spend more money for instant gratification. U.S. adults are by far the most willing to pay a premium: on average 29% more than the asking price; they are followed by the UK at 23%, France at 18%, and Germany, the least willing to fork over additional money, at 15%. More international adults (56%) prefer to consult digital resources than prefer to consult their significant other for recommendations for products and services.

"Consumers now expect enterprises to be as flexible and agile as start-ups, respond in real-time, and know them better than ever before.This is especially true for large enterprises who must effectively scale this right-now, highly relevant customer experience in order to differentiate from competitors,” continued Bosworth. “Brands of all sizes across all markets must adapt to meet the needs of today’s ‘Me’ Culture with their customer experience, products, and solutions.”

Read the full study here.

2 min Read

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National Survey Shows Majority of Americans Would Take Action to Prevent Suicide

A national survey conducted online by The Harris Poll on behalf of the National Action Alliance for Suicide Prevention, the public-private partnership working to advance the National Strategy for Su A national survey conducted online by The Harris Poll on behalf of the National Action Alliance for Suicide Prevention, the public-private partnership working to advance the National Strategy for Suicide Prevention, and the American Foundation for Suicide Prevention, the nation's largest suicide prevention organization, shows that Americans overwhelmingly (94%) believe that suicide can be prevented, and most (94%) would take action to help someone close to them who was thinking about suicide.

While the majority of Americans would encourage a friend or loved one in crisis to seek help from a mental health professional (64%) or doctor or other primary care health professional (53%), many also recognize that reducing the number of people who die by suicide also involves educating the public (59%), improving training for healthcare professionals (57%), and educating community leaders such as teachers and clergy (51%).

"It is promising to know that more than ever before, the American public wants to play a role in suicide prevention and recognizes that mental health is equally important as physical health," said Bob Gebbia, Chief Executive Officer, AFSP. "In addition to improving suicide related care in our health systems, we must also do more to support people where they live, work, and learn."

The survey findings also reinforce data released in June by the Centers for Disease Control and Prevention that show there is no single cause of suicide. According to the Action Alliance/AFSP national survey, the majority of Americans recognize that suicide has many contributing factors, such as: feelings of hopelessness (74%), being bullied (71%), financial issues (69%), relationships problems (64%), and losing a job (58%).

"Family members, friends, coworkers and others, understand they can play a role in being there for someone who might be feeling alone, helpless, and isolated from various factors - whether that be a job loss, a breakup, or the grief of losing a loved one to suicide," said Bob Turner, Executive Committee Private Sector Co-Chair, Action Alliance, and Senior Vice President (Ret.), Union Pacific Corporation. "For far too long, many people did not feel comfortable openly discussing this complex topic, but today we are at a tipping point in this country. The data show there is a readiness among Americans, like never before, to take part in tackling this issue to save lives in this country."

Americans overwhelmingly agree they have an important role to play in preventing suicide – and most (78%) are interested in learning how they might be able to play a role in helping someone who may be suicidal – but they indicated they need more information and guidance on how to help. For instance, the majority of Americans (70%) recognize that most people who die by suicide usually show some signs beforehand, but only 31% say they can tell when someone is suicidal. Additionally, only 38% of Americans say they would provide someone who was suicidal with a phone number for a crisis hotline or other resource.

Read more at Markets insider.

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PRNewsfoto/National Action Alliance for Suicide Prevention[/caption]

3 min Read

Health

World’s Largest Alzheimer’s Survey Reveals Most Adults Believe a Cure Will Be Developed in...

September 2018 marks the seventh World Alzheimer's Month and today, September 17, Novartis, Amgen and Banner Alzheimer's Institute, in association with Alzheimer's Disease International, released the September 2018 marks the seventh World Alzheimer's Month and today, September 17, Novartis, Amgen and Banner Alzheimer's Institute, in association with Alzheimer's Disease International, released the results from the largest global survey to date investigating perceptions of Alzheimer's disease. Findings from the study uncover growing optimism for discovering a remedy for the disease.

Alzheimer's is the leading cause of dementia, a disease affecting 50 million people worldwide and this number is expected to triple by 2050. The survey of more than 10,000 people across 10 countries revealed that while most adults (62%) are worried that they may develop Alzheimer's, nearly the same percentage believe a cure will likely be developed in their lifetime (60%).

It also found that 91% believe the solution to tackling diseases lies in medical research and 79% are willing to participate. However, three-quarters (75%) have no idea how to get involved in medical research. In addition, 78% of adults are willing to get genetically tested to identify their potential risk of developing Alzheimer's.

^"At present, there is no cure and limited treatment options for Alzheimer's, but this survey clearly shows that people are willing to participate in research to help treat and to hopefully find a cure," said Paola Barbarino, Chief Executive Officer at ADI. "We need to demystify and remove awareness barriers to participation in medical research, making all suitable candidates aware of how they can get involved."

Worldwide, more than 400 clinical studies are recruiting in Alzheimer's. However, slow enrollment is a costly and common obstacle that undermines medical research. There is a need for more people to volunteer to advance scientific discovery.

"The results from this survey clearly demonstrate the need to raise awareness about clinical studies globally," said Pierre N. Tariot, MD, director of BAI and co-director of the Alzheimer's Prevention Initiative. "Aside from funding, the greatest challenge in finding a way to treat, slow, or prevent Alzheimer's is the recruitment and retention of study participants. Scientists are making great progress in the fight against this disease, but an estimated 80% of studies fail to meet recruitment goals on time, which delays critically important research."

This World Alzheimer's Month, Novartis, Amgen, BAI and ADI are raising awareness about how volunteers can take part in clinical studies to benefit Alzheimer's research, potentially for themselves and future generations. Novartis, Amgen and BAI are sponsors of the API's Generation Program, which is evaluating investigational treatments to help prevent or delay the onset of Alzheimer's. The program is enrolling volunteers aged 60-75 who are at higher risk of developing Alzheimer's but do not currently have or show signs of the disease. Information can be found at www.generationprogram.com.

3 min Read

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OpenX 2018 Holiday Survey Finds Strong Consumer Confidence in U.S. Economy...

These Are America’s Favorite Restaurant Chains

Most Adults Around the World Will Trade Money or Personal Data...

National Survey Shows Majority of Americans Would Take Action to Prevent...

World’s Largest Alzheimer’s Survey Reveals Most Adults Believe a Cure Will...

THP Archives

OpenX 2018 Holiday Survey Finds Strong Consumer Confidence in U.S. Economy Will Fuel Spending...

These Are America’s Favorite Restaurant Chains

Most Adults Around the World Will Trade Money or Personal Data for a Better...

National Survey Shows Majority of Americans Would Take Action to Prevent Suicide

World’s Largest Alzheimer’s Survey Reveals Most Adults Believe a Cure Will Be Developed in...

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