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Kids are Interested in Space
According to a Harris Poll/LEGO® survey¹ conducted in the US, UK and China , 86% of children aged 8 to 12 say they are interested in space exploration, and 90% of them want to learn more. Interestingly, 83% of parents (averaged across the three countries) who participated in the survey believe their children are interested in space, yet only 53% of kids say their interest in space is fueled by their parents, citing teachers (79%) and the internet (71%) as primary learning sources.

Fifty years ago, Apollo 11 carried NASA astronauts Neil Armstrong, Buzz Aldrin, and Michael Collins to the moon, and today's children are well-versed in the history of global space exploration. In a multiple-choice question, most kids (85%) can identify Neil Armstrong as the first person to walk on the moon (88% in the US, 87% in UK, 79% in China ). Today's kids also could not be fooled, with only 2% believing it was Buzz Lightyear.

Nearly all children aged eight to 12 from China (97%), US (88%) and UK (87%) envision a human going to Mars in the future. In China, about a quarter (24%) of kids who think humans will go to Mars say it will happen either this year or next. Three-quarters of kids believe that humans will live in outer space or on a different planet, though kids from China are more likely to think so (96%) than are kids from the US (66%) and UK (62%). Similarly, when asked if they personally would like to go to outer space or a different planet, kids from China are more likely to say 'yes' (95%) than are kids from the US (68%) or UK (63%).

The survey also revealed that today's children are three times more likely to aspire to be a YouTuber (29%) than an Astronaut (11%). When asked 'which … careers are part of space exploration?' Astronaut was the most chosen answer (90%), followed by Engineer (58%) and Computer Programmer (52%). Only seven percent of children see a role for a Farmer/Gardener in the space program, an indication that kids may not realize all of the different jobs required to support space travel.

Read more at Yahoo Finance.

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Young people are growing less tolerant of LGBTQ individuals, a jarring turn for a generation traditionally considered embracing and open, a survey released Monday shows.

The number of Americans 18 to 34 who are comfortable interacting with LGBTQ people slipped from 53% in 2017 to 45% in 2018 – the only age group to show a decline, according to the annual Accelerating Acceptance report. And that is down from 63% in 2016.

Driving the dilution of acceptance are young women whose overall comfort levels plunged from 64% in 2017 to 52% in 2018, says the survey conducted by The Harris Poll on behalf of LGBTQ advocacy group GLAAD.

New Harris Poll and DoubleVerify research reports that consumers hold advertisers accountable for the credibility and accuracy of the content they advertise on.

• are more likely to engage with brands that advertise beside legitimate content;


• are less likely to engage with brands that advertise next to false, objectionable or inflammatory content;


• would stop using a brand or product if they viewed the brand’s advertising next to false, objectionable or inflammatory content;


• believe that advertisers bear responsibility for ensuring their digital ads run beside trustworthy content.