Our president and CEO @sarahkateellis was on @Morning_Joe to discuss #Pride and to unveil the results of our Accelerating Acceptance report. 2
A new survey by @HarrisPoll and @doubleverify finds that most #consumers - 82% -- say that it's important that brands #advertise in safe, accurate and trustworthy #content via @MediaPost #contentmarketing #ads #study
Young people are growing less tolerant of LGBTQ individuals, a jarring turn for a generation traditionally considered embracing and open, a survey released Monday shows.
The number of Americans 18 to 34 who are comfortable interacting with LGBTQ people slipped from 53% in 2017 to 45% in 2018 – the only age group to show a decline, according to the annual Accelerating Acceptance report. And that is down from 63% in 2016.
Driving the dilution of acceptance are young women whose overall comfort levels plunged from 64% in 2017 to 52% in 2018, says the survey conducted by The Harris Poll on behalf of LGBTQ advocacy group GLAAD.
“We count on the narrative that young people are more progressive and tolerant,” John Gerzema, CEO of The Harris Poll, told USA TODAY. “These numbers are very alarming and signal a looming social crisis in discrimination.”
Among the findings:
• 36% of young people said they were uncomfortable learning a family member was LGBTQ, compared with 29% in 2017.
• 34% were uncomfortable learning their doctor was LGBTQ vs. 27% a year earlier.
• 39% were uncomfortable learning their child had a school lesson on LGBTQ history vs. 30% in 2017.
Read more at USA Today.
New Harris Poll and DoubleVerify research reports that consumers hold advertisers accountable for the credibility and accuracy of the content they advertise on.
CANNES, France, June 17, 2019 -- Harris Poll and DoubleVerify, the leading independent provider of digital media measurement software and analytics, today announced the results of a new study showing that the majority of consumers online say it is important that a brand advertises on content that is safe, accurate and trustworthy.
The research indicates that the majority of consumers online:
- are more likely to engage with brands that advertise beside legitimate content;
- are less likely to engage with brands that advertise next to false, objectionable or inflammatory content;
- would stop using a brand or product if they viewed the brand’s advertising next to false, objectionable or inflammatory content;
- believe that advertisers bear responsibility for ensuring their digital ads run beside trustworthy content.
“Brand safety incidents have an adverse effect on consumer sentiment – with material commercial implications,” said Wayne Gattinella, CEO of DoubleVerify. “Consumers are more likely to engage with brands that advertise on credible content and will stop transacting with brands that don’t. The impact to brand reputation and brand equity has lasting effects.”
For the study, 2,010 consumers were polled between May 30 and June 3, 2019. In-depth study findings include:
Two-thirds would stop using a brand if its ad appeared next to fake or offensive content
While online advertising is useful to most consumers today (61%), an overwhelming majority (82%) –say it is important that a brand’s ads appear on content that is safe, accurate and trustworthy.
Nearly two-thirds (65%) of consumers would be likely to stop using the brand/product if they viewed the brand’s digital advertising beside false, objectionable or inflammatory content.
An overwhelming majority believe that brands bear responsibility for ensuring their digital ads run beside content that is accurate, safe and trustworthy
Nearly 90% of consumers feel that brands bear responsibility for ensuring their ads run beside content that is safe.
The majority (61%) say both the brand and the publication/outlet where the ad is placed are equally responsible for ensuring content is safe.
With privacy top-of-mind, more than 70% share less data with brands today
Almost 80% of consumers are more aware of how companies collect and use their personal data than they were 12 months ago. As a result of that, 71% of consumers share less data with brands today.
View the full press release on DoubleVerify's Blog.
Moving back in with your parents after college is not a new concept. But around age 28, it starts to get old.
That’s when the situation begins to get embarrassing, according to a new survey from TD Ameritrade.
That goes for all of the generations surveyed, including young millennials and even younger Gen Z respondents, as well as parents.
About one-third of Gen Z members said it would be embarrassing to live at home at age 30 and up, while 44% of millennials said the same. Meanwhile, 45% of parents agreed.
Overall, the stigma around children living at home into their 20s has decreased, according to TD Ameritrade’s research.
“More and more young adults are looking to save money in some way,” said Christine Russell, senior manager of retirement and annuities at TD Ameritrade. “Obviously, living with their parents is an easy way to do that.”
One reason kids move back in with their parents is student debt, cited by 31% of millennials and 20% of Gen Zers. Other financial goals that have been delayed by college loans include buying a home, getting married, having children or saving for retirement.
Read more at CNBC.
As a relatively young person, I would like to think that I'm on pretty on top of technology — and perhaps by extension, security.
It doesn't seem to be the case with other younger users, with a survey commissioned by Google suggesting young people are overconfident when it comes to keeping their online accounts safe.
A Harris Poll, which surveyed 3,000 adults in the U.S., said 78 percent of Gen Z (16-24 year olds) admitted they use the same password for multiple online accounts.
"Younger users are digital natives; they don’t remember a time without smartphones," Emily Schechter, a product manager for Chrome Security at Google, told Mashable. "I think this must be super influential to how they think about technology and security."
Baby Boomers (aged 50+) fare best, with 60 percent of these users sharing a password over multiple accounts. 67 percent of 25-49 year olds do the same.
In case it wasn't clear, sharing passwords across different online accounts isn't a good idea. And there's other things to consider with your password: Ensure they're more than eight characters, make it longer if you can, and use a password manager, among other things.
The kids are also overconfident about phishing, where 71 percent of Gen Z respondents say they wouldn't fall for a phishing scam, yet, only 44 percent knew what "phishing" means.
Read more at Mashable.
On April 23rd, The Harris Poll and NARAL released a new report that explores employee and consumer attitudes about reproductive freedom, with a focus on the role businesses should play. The report, Stand Up and Stand Out: The Business Case for Reproductive Rights, suggests that by taking action to protect reproductive freedom, companies can stand out to employees and consumers while truly moving the needle on women’s equality in the workplace.
Women’s equality in the workplace is one of the most important issues of our time. But women’s reproductive freedom, an important aspect of their overall empowerment, is often missing from the conversation. Stand Up and Stand Out shows that consumers and employees want to see this change. Survey respondents overwhelmingly agree that women’s empowerment is tied to their reproductive freedom, which includes the ability to access birth control and abortion care, to go to work and not face discrimination when pregnant, and to have paid family leave to care for a new child.
“We know that the foundation of women’s professional success and economic empowerment is their ability to decide if, when and how to have a family. Those rights are currently under attack across the country,” said Ilyse Hogue, President of NARAL. “The business community—which has been instrumental in advancing women’s rights and protecting human rights—has a real and urgent opportunity to lead on reproductive freedom. As this research shows, it’s not just the right thing to do—it’s the smart thing to do.”
You can view more details about the study, explore the findings and access additional resources here. Learn more about Naral here.