Sports & Entertainment

We learn the most about individuals watching how they invest their free hours. At The Harris Poll, we closely track trends in consumer spending on, and sentiment towards, sports and other forms of entertainment.

Throughout the year, we will update this page with the latest insights into the sports and entertainment industries. Grounded in data from the present, our reports predict the future of entertainment.

Are Americans spending more time attending live events or watching online? What streaming services resonate with consumers? Will virtual reality supersede other forms of gaming? Will consumers pay more for in-person events, or would they rather participate from the comfort of their home? How much are consumers willing to spend on entertainment options each month? How do entertainment preferences vary by generation?

Featured Sports & Entertainment Insights

Brand Bowl 2022 Report cover

Explore our Sports & Entertainment reports

With the amount of resources brands put into sponsorships and advertising with the sporting and entertainment industries, ensuring that you are hitting the mark with your creative and partnerships is essential. To better understand how brands can be successful in this space, The Harris Poll is conducting a series of reports focused on the sports and entertainment sector, from the Super Bowl to the Olympics get your advertising questions answered here.

entertainment Snapshot  Brand Bowl Index

Entertainment Articles & Insights

In The News

Poll: Most Cook County residents think downtown Chicago is more dangerous than a year ago

Brief 3 min Read

Sports betting is growing, though majority of Americans believe it shouldn’t be promoted

In The News

Twitter and TikTok get all the attention. Polling shows few US adults use them.

In The News

How Netflix and Disney+ Can Fix Ad-Supported Streaming

In The News

Streaming Viewers Are Unsatisfied With Ads - But Don't Want To Pay More

Brief 3 min Read

Will ads reshape the streaming landscape?

In The News

Meet the golf brands that are changing the landscape of the sport

In The News

Will Johnson: Love Chicago? You are likely to give a thumbs-up to the plan for the city's casino

Brief 2 min Read

The best $5.5 million Chipotle ever spent

Brief 2 min Read

Will LIV Golf's Funding Affect Viewership?

In The News

Harris Poll Shows PGA Tour VS. LIV Shaping Up To Be A Generational Battle

In The News

F1, Indy, and NASCAR to Go Full-Throttle on Same Day

Keep your finger on the pulse.

Subscribe to our newsletter for the latest trends in business, culture, and more.