Sports & Entertainment

We learn the most about individuals watching how they invest their free hours. At The Harris Poll, we closely track trends in consumer spending on, and sentiment towards, sports and other forms of entertainment.

Throughout the year, we will update this page with the latest insights into the sports and entertainment industries. Grounded in data from the present, our reports predict the future of entertainment.

Are Americans spending more time attending live events or watching online? What streaming services resonate with consumers? Will virtual reality supersede other forms of gaming? Will consumers pay more for in-person events, or would they rather participate from the comfort of their home? How much are consumers willing to spend on entertainment options each month? How do entertainment preferences vary by generation?

Featured Sports & Entertainment Insights


Explore our Sports & Entertainment reports

With the amount of resources brands put into sponsorships and advertising with the sporting and entertainment industries, ensuring that you are hitting the mark with your creative and partnerships is essential. To better understand how brands can be successful in this space, The Harris Poll is conducting a series of reports focused on the sports and entertainment sector, from the Super Bowl to the Olympics get your advertising questions answered here.

entertainment Snapshot  Brand Bowl Index

Entertainment Articles & Insights

Brief 3 min Read

Pitch timers resonate with baseball fans ahead of 2023 MLB season

In The News

How long is too long to leave up holiday decorations? What Americans really think about those St. Patrick's skeletons.

Brief 2 min Read

FanDuel sees huge growth in consumers' advertising recall

Brief 5 min Read

It’s Time to Rethink Super Bowl Advertising

In The News

Psychedelics Meet Up With Virtual Reality at South by Southwest

In The News

37% of American Women Consume Cannabis, But Most Keep It A Secret From Parents, Children, Coworkers, Study Says

Brief 2 min Read

FanDuel’s brand equity takes off in states with legalized sports betting

In The News

Bears Arlington Park stadium project beginning to win over more fans?

In The News

Streamer ads performed well during the Super Bowl, research says

Brief 2 min Read

How are other brand sponsors impacted by the Big Game?

Brief 3 min Read

What’s the spread? – Americans’ changing attitudes towards sports betting

Brief 1 min Read

Caution - 2023’s Super Bowl ads contain high alcohol content

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