Sports & Entertainment

We learn the most about individuals watching how they invest their free hours. At The Harris Poll, we closely track trends in consumer spending on, and sentiment towards, sports and other forms of entertainment.

Throughout the year, we will update this page with the latest insights into the sports and entertainment industries. Grounded in data from the present, our reports predict the future of entertainment.

Are Americans spending more time attending live events or watching online? What streaming services resonate with consumers? Will virtual reality supersede other forms of gaming? Will consumers pay more for in-person events, or would they rather participate from the comfort of their home? How much are consumers willing to spend on entertainment options each month? How do entertainment preferences vary by generation?

Featured Sports & Entertainment Insights

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Explore our Sports & Entertainment reports

With the amount of resources brands put into sponsorships and advertising with the sporting and entertainment industries, ensuring that you are hitting the mark with your creative and partnerships is essential. To better understand how brands can be successful in this space, The Harris Poll is conducting a series of reports focused on the sports and entertainment sector, from the Super Bowl to the Olympics get your advertising questions answered here.

entertainment Snapshot  Brand Bowl Index

Entertainment Articles & Insights

Brief 2 min Read

Super Bowl LVIII: The NFL's momentum looks unstoppable

In The News

Will Johnson: Chicago sports teams are crucial to fans. New stadiums? Not so much.

Brief 4 min Read

Sports are integral to Chicago's identity, but which teams contribute most to its culture?

In The News

The 'Super Bowl flu' will soon hit millions of employees - it could cots businesses more than $6 billion

In The News

Tuned In: Is the NFL Flying Too Close to the Sun?

Brief 3 min Read

Is pay-per-view coming for the Super Bowl?

In The News

Super Bowl Ads - What Viewers Want And Don't Want In 2024 Commercials

Brief 3 min Read

Interest in MLS Grows Along with the Launch of New Teams

In The News

Does TV show the real Chicago? Maybe...or not

Brief 2 min Read

"The Bear" Effect: Media's Depiction of Cities and Public Perception

Brief 2 min Read

...Ready For It? In Our Wildest Dreams We Didn’t Expect Young Women’s Interest in the NFL to Surge

Brief 3 min Read

NFL Digital Broadcast Rights Likely to Create Winners and Losers

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