We learn the most about individuals watching how they invest their free hours. At The Harris Poll, we closely track trends in consumer spending on, and sentiment towards, sports and other forms of entertainment.
Throughout the year, we will update this page with the latest insights into the sports and entertainment industries. Grounded in data from the present, our reports predict the future of entertainment.
Are Americans spending more time attending live events or watching online? What streaming services resonate with consumers? Will virtual reality supersede other forms of gaming? Will consumers pay more for in-person events, or would they rather participate from the comfort of their home? How much are consumers willing to spend on entertainment options each month? How do entertainment preferences vary by generation?
Featured Sports & Entertainment Insights
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With the amount of resources brands put into sponsorships and advertising with the sporting and entertainment industries, ensuring that you are hitting the mark with your creative and partnerships is essential. To better understand how brands can be successful in this space, The Harris Poll is conducting a series of reports focused on the sports and entertainment sector, from the Super Bowl to the Olympics get your advertising questions answered here.
Entertainment Articles & Insights
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