Brand Bowl 2024

Fourth Annual Index on the Big Game’s Ad Impact

Download the Report

Our fourth annual Brand Bowl index uses data from QuestBrand by The Harris Poll to determine the impact that Super Bowl LVIII’s commercials had on advertisers’ brand health.

In this report, we rank brands by lift in brand familiarity, perceived quality, purchase consideration, and perceived brand momentum. Beyond brand equity rankings, we dive into viewers’ television ad recall and measure growth across several brand attributes (fun, innovative, trustworthy, and stylish) after Super Bowl LVIII. 

Download Brand Bowl 2024


Brand Bowl Index: “Innovative” Growth

See below for a sneak peek of the top brands that increased in the percentage of US adults who describe each brand as “Innovative.”




Download the full report.

Fill in this form to learn more about the performance of the Super Bowl LVIII’s national advertisers.

Keep your finger on the pulse.

Subscribe to our newsletter for the latest trends in business, culture, and more.