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See below for a sneak peek of the top brands that increased in the percentage of US adults who describe each brand as “Innovative.”
Our fourth annual Brand Bowl index uses data from QuestBrand by The Harris Poll to determine the impact that Super Bowl LVIII’s commercials had on advertisers’ brand health.
In this report, we rank brands by lift in brand familiarity, perceived quality, purchase consideration, and perceived brand momentum. Beyond brand equity rankings, we dive into viewers’ television ad recall and measure growth across several brand attributes (fun, innovative, trustworthy, and stylish) after Super Bowl LVIII.
Brand Bowl Index: “Innovative” Growth
Download the full report.
Fill in this form to learn more about the performance of the Super Bowl LVIII’s national advertisers.
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