Turn data-driven insights into the thought leadership that positions your brand as the authority in your industry.
From shifting expectations around authentic experiences to growing demand for sustainable and flexible travel options, the industry is under pressure. New competitors, rising price sensitivity, and rapidly changing traveler preferences make predicting consumer demand harder than ever.
Of Gen Zers have booked a trip to a “dupe destination” – a lesser known, and more affordable, alternative.
Of U.S. adults say they choose their trip destination based on where they can find the best deal.
Of regular airline travelers they try to avoid checking bags when they travel via commercial airlines.
Of regular airline travelers agree that there is never enough overhead bin space on flights.
Know how business decisions impact your brand perception over time.
Gain granular data into the modern traveler and where the industry is heading.
See what messaging resonates with consumers to boost sales and revenue.
Partner with our researchers to develop custom thought leadership that sets your brand apart.
Travel & Hospitality: An Industry Snapshot Learn more about current consumer trends in the travel industry including Americans’ spring break plans and thoughts about checking luggage. Download the ReportHow are Americans thinking about, and prioritizing, their spring travel plans? This month, we are taking a look at several trends in the travel world using data […]
A look at how British and German adults plan to travel in 2025.
Article • 1 min Read
See how British Airways partnered with The Harris Poll to turn consumer insight into stronger brand equity and a sharper market voice.
Article • 3 min Read
Where and how Americans choose to travel is shifting. New data reveals what changing travel habits say about the wider consumer mood.
Article • 2 min Read
Findings from The Harris Poll for Marriott Bonvoy
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Rising costs and political tension are keeping Canadians home. Just 41% report traveling to the US this winter, down from prior years.
Article • 2 min Read
Findings from The Harris Poll for NerdWallet’s 2025 Holiday Spending Report
We help travel brands decode shifting consumer behavior, so every strategy is built on insights you can act on.
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