Reputation & Corporate Strategy

The Harris Poll’s Reputation & Corporate Strategy Practice provides the marketplace with a trusted source of business intelligence in an increasingly volatile and connected world.

Now more than ever, reputation is considered against the broader business, social and political context, and each stakeholder brings their own agenda, sphere of influence and channels to voice their concerns. 

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Our Solutions Are Designed To Span & Grow With Your Needs

Reputation Mapping
How do I align my global team and communications to protect and grow brand and reputation?

The Coalition Builder
How do I connect the dots – relative to impact and trends – across our different streams (e.g., media/social analysis, survey-based research?)

Planning and Risk Valuation
What is the financial impact of our reputational risk profile? How do we justify risk-mitigating investments to auditors?

Enterprise Brand Architecture Esteem Analysis
How can my house of brands be optimized for enterprise-wide value and reputation?

Character Suite
Understand employee & public trust in your corporate character

The Future of Work
How do i stay ahead of employee expectations?

Societal ROI
How can we deliver both social good and business impact, where do we focus?

Issue-Scape
What issues should I engage in? What fits and will resonate?

DSI
What are key networks of digital stakeholders saying about my company or the issues that keep me up at night?

Leadership Platform Management
Is my CEO’s profile helping or hurting my company’s reputation?

IRIS (Incident Reputation Impact System)
It happened. What should I do?

Thought Leadership Activation
What are creative ways to amplify and get more engagement for our expertise, cultural relevance and the good we do?

The Newsroom
Based on what they’re writing and sharing, how do I drive the most relevant and engaging relationships with journalists and policymakers?

The Harris Poll Offers a Framework for Understanding Reputation And Delivers Rich, Normative Perspectives, Decades In The Making 

The Axios Harris Poll 100

Reputation Drives Business Value & Mitigates Risk

Companies with excellent reputations are more likely to garner positive outcomes such as trust, advocacy, community expansion, and purchase intent

The Harris Poll’s Character Suite

Each character product is independent, but it is possible to bundle multiple products with cost efficiencies. Reputation metrics are included as a baseline with each product.

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ESGp Index

Understand perceptions (p) of your company’ vs. peers related to ESG principles in order to develop a competitive advantage against ESG expectations

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Values Alignment Monitor

Perception of shared values is critical to license-to-operate. Assess values gaps and opportunities – to understand where attention is needed to better align with the public’s mindset.

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Issues Activation

Inform actions through a customized issues engagement map – featuring calls-to-actions & third rails for your company. Map delivered by key segments of the culture war (generation, political leaning, etc.)

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Employee Purpose IQ (EPIQ)

Understand whether purpose is embedded at your company, utilizing our diagnostic tool to pinpoint understanding and impact, driving talent retention and real-world impact

DSI: Accelerating and Expanding Stakeholder Intelligence Insights

Stakeholder-Based, Fully Digital
Built on custom stakeholder/key influencer networks (typically n=1,000 to 2,000 in size) specifically tuned to company/brand needs

I. Discovery Engine (Continuous Proactive Discovery)

  • Digital Stakeholder Mapping
  • Top Influencer Identification
  • Continuous, curated discovery of relevant issues’ risk and emerging trends’ whitespace opportunities

Key Questions Addressed:

  • How should we enhance our marketing, communications language, content, and engagement strategies to be on trend and relevant?
  • How should we be rethinking our commercial growth and risk management strategies based on emerging risks and trends?

II. Digital Stakeholder/Influencer Reputation (Stakeholder Based Benchmarking)

  • Robust, stakeholder-based, quantitative metrics and benchmarking vs. peers
  • Identification of top reputation and relevance drivers
  • Benchmarking of performance on key reputation and relevance drivers

*Note: Minimum thresholds of stakeholder engagement are required for this analysis

Key Questions Addressed:

  • How strong is our reputation with digital stakeholders/key influencers? How do we compare vs. peers?
  • What is driving our reputation? What are our key strengths and where do we need to improve most?

III. Turn-Key Targeting (Stakeholder-Specific Targeting)

  • Identification of a robust set of relevant, top influencers for vetting around organic and paid influencer engagement programs
  • Turn-key, audience-specific paid targeting (e.g., programmatic, search, Twitter, Instagram, TikTok, LinkedIn)

Key Questions Addressed:

  • Who should we consider engaging with vs. just monitoring?
  • How do we target priority stakeholders’ key influencers – and their followers?
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Get in touch

By providing invaluable data and intelligence which highlights the obstacles and opportunities in their path, we work closely with our clients to help them understand their reputational equity and risk holistically.

Through our custom research and digital stakeholder insights, we guide clients on navigating from assumed intuitions to actionable insights.

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