COVID Inspired Redesign:

Panera Responds to Consumers’ Changing Habits

To illustrate the value of brand tracking, we analyzed the impact of Panera Bread’s 2021 redesign. In this case study, we examine how Panera’s restaurant and logo revamp impacted consumer sentiment towards this popular QSR. How did Panera’s refresh affect their brand equity and consumer sales funnel? Download our brand tracking case study to find out!