Current Trends in Apparel & Fashion
Clothing and accessories preferences vary depending on a person’s age, sex, and individual style. This month, we are taking a look at several trends in the apparel industry using data from recent Harris Poll surveys and QuestBrand data. The report is intended to give you a peek into the world of apparel and retail in February 2024.
The snapshot dives into the world of virtual-try-on technology and the secondhand clothing market. We close with our monthly over-index report. This month we list 20 retail brands that over-index with high-income women. Our goal is to provide brands with the information necessary to understand how consumers think and act.
Read Our apparel Snapshot