Apparel & Fashion

Style is constantly in flux, but so are consumer attitudes towards clothing brands, sustainability efforts, sourcing practices, and shopping experiences. How are Americans’ changing priorities impacting the future of fashion?

At The Harris Poll, we use real-world data to explain consumer choices, and to predict future decisions. We will continue to update this page with emerging insights that professionals in the fashion industry can rely on.

Armed with data from real consumers, we tackle the trends impacting today’s established and emerging fashion brands. How will technological advances change how consumers shop for clothes? Will fast fashion fall to the wayside as the world focuses on combating climate change? How will Gen Z’s insistence on inclusivity change the face of fashion? 


Current Trends in Apparel & Fashion

The apparel and fashion industry is constantly evolving and encompasses a wide array of brands – including luxury labels, athleisure wear, fast fashion, jewelry, and other accessories. The range, both in look and price, produces products that meet all consumers’ needs and wants.

Here, we provide a data-driven snapshot into the world of apparel and accessories to help brands prepare for future consumer expectations. We measure consumer sentiment towards key trends including consumers’ fashion purchase priorities and budgeting habits.

Read Our apparel Snapshot

Featured Apparel & Fashion Insights

Don’t see what you’re looking for?

We dive into even more subjects in our one-off briefs and in-depth reports.

Explore reports Read briefs

Apparel & Fashion Articles & Insights

Keep your finger on the pulse.

Subscribe to our newsletter for the latest trends in business, culture, and more.