Apparel & Fashion

Style is constantly in flux, but so are consumer attitudes towards clothing brands, sustainability efforts, sourcing practices, and shopping experiences. How are Americans’ changing priorities impacting the future of fashion?

At The Harris Poll, we use real-world data to explain consumer choices, and to predict future decisions. We will continue to update this page with emerging insights that professionals in the fashion industry can rely on.

Armed with data from real consumers, we tackle the trends impacting today’s established and emerging fashion brands. How will technological advances change how consumers shop for clothes? Will fast fashion fall to the wayside as the world focuses on combating climate change? How will Gen Z’s insistence on inclusivity change the face of fashion? 

Fashion snapshot cover

Current Trends in Apparel & Fashion

Not all fashion trends are fleeting. As the world moves online, so does fashion. Brands are turning to social media to advertise and sell their latest lines. New technologies are being developed to allow for a more immersive online shopping experience. How will consumers feel about these drastic changes to the fashion industry?

Read Our apparel Snapshot

Featured Apparel & Fashion Insights

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We dive into even more subjects in our one-off briefs and in-depth reports.

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Apparel & Fashion Articles & Insights

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Patagonia and Costco are ranked America's most reputable brands. Twitter, Fox, and Trump sit at the bottom.

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20 Brands Catching Gen Z's Attention Right Now

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PrettyLittleThing thrives through controversial ad campaigns

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What We Want Now In Our Kitchens: The News From The Bertazzoni Trend

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Pelotons and pets, new homes and new jobs: We regretted a lot this year

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Holiday Shopping 2022 - How Retail Brands Can Keep Black Friday Momentum Going

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Americans Cut Back on Spending With Inflation Hitting Holidays

Brief 3 min Read

Kroger Delivery expands the popular supermarket's reach

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Poll: Most Cook County residents think downtown Chicago is more dangerous than a year ago

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Americans prefer to hit the road than buy a lot of stuff this holiday season

In The News

What If Buying Used Clothes Was as Easy as Buying New?

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