In The News
Harnessing Data to Explain Brand and Advertising Trends
At The Harris Poll, we shape stories with insights drawn from custom polls and proprietary data from our industry-leading Harris Brand Platform.
In partnership with AdAge, our teams provide brands, marketers, and advertisers with the in-depth information necessary to understand consumer perception and the changing business environment. Check out our full range of articles below.
“Leaders must be constantly pulsing society to understand changing attitudes, perceptions and beliefs. Never has this been more evident than over the past three months,” said Will Johnson CEO of The Harris Poll. “What excites us to be partnering with Ad Age is that we can give marketers powerful and timely data to help the C-suite understand the public mood and make better decisions throughout the organization.”
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Ad Age Articles & Insights
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Super Bowl Commercials - What The Public Wants And Doesn't Want In The Ads
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How Netflix and Disney+ Can Fix Ad-Supported Streaming
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20 Brands Getting Gen Z Attention Right Now
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Brief • 3 min Read