In The News
Harnessing Data to Explain Brand and Advertising Trends
At The Harris Poll, we shape stories with insights drawn from custom polls and proprietary data from our industry-leading Harris Brand Platform.
In partnership with AdAge, our teams provide brands, marketers, and advertisers with the in-depth information necessary to understand consumer perception and the changing business environment. Check out our full range of articles below.
In The News
Twitter Users Don't Want To Call It X - Inside The Platform's Marketing Challenge
In The News
Fall Fashion Marketing - How Consumers Prioritize Price And Quality Over Social Responsibility
In The News
Sports Betting Advertising - How Marketers Can Appeal To A Divided Gambling Audience
In The News
20 Brands Catching Gen Z's Attention Right Now
“Leaders must be constantly pulsing society to understand changing attitudes, perceptions and beliefs. Never has this been more evident than over the past three months,” said Will Johnson CEO of The Harris Poll. “What excites us to be partnering with Ad Age is that we can give marketers powerful and timely data to help the C-suite understand the public mood and make better decisions throughout the organization.”
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Ad Age Articles & Insights
In The News
How Gen Z Envisions AI Improving E-Commerce
In The News
Twitter Users Don't Want To Call It X - Inside The Platform's Marketing Challenge
In The News
Fall Fashion Marketing - How Consumers Prioritize Price And Quality Over Social Responsibility
In The News
Sports Betting Advertising - How Marketers Can Appeal To A Divided Gambling Audience
In The News
20 Brands Catching Gen Z's Attention Right Now
In The News
Gen Z Loves Powers Converse Sales Gains
In The News
Summer Travel 2023 - Why Brands Have Little Influence On Americans' Plans
In The News
Buying A Car - 3 Reasons Automakers And Dealers Need To Rethink Their Consumer Relationships
In The News
20 Brands Catching Gen Z's Attention Right Now
In The News
What Brands Can Learn From Gen Z's Environmental Awakening
In The News
Self-Care Marketing - 3 Ways Brands Can Reduce Stress And Improve Mental Health
In The News