In The News
Harnessing Data to Explain Brand and Advertising Trends
At The Harris Poll, we shape stories with insights drawn from custom polls and proprietary data from our industry-leading Harris Brand Platform.
In partnership with AdAge, our teams provide brands, marketers, and advertisers with the in-depth information necessary to understand consumer perception and the changing business environment. Check out our full range of articles below.
In The News
B2B CMOs Plan To Boost AI And Social Media Spending In 2025
In The News
Mattel's Porn Mistake Bothers Gen Z More Than Others - How 'Wicked' Packaging Errors Is Affecting Consumers
In The News
Marketers Are Playing Catch-up With Their Holiday TV Commercial Campaigns Post-Election
In The News
20 Brands Catching Baby Boomers' Attention Right Now
“Leaders must be constantly pulsing society to understand changing attitudes, perceptions and beliefs. Never has this been more evident than over the past three months,” said Will Johnson CEO of The Harris Poll. “What excites us to be partnering with Ad Age is that we can give marketers powerful and timely data to help the C-suite understand the public mood and make better decisions throughout the organization.”
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Ad Age Articles & Insights
In The News
Marketing to Gen Beta, Gen Alpha, Gen Z, Millennials, Gen X And Boomers - What Brands Need To Know In 2025
In The News
B2B CMOs Plan To Boost AI And Social Media Spending In 2025
In The News
Mattel's Porn Mistake Bothers Gen Z More Than Others - How 'Wicked' Packaging Errors Is Affecting Consumers
In The News
Marketers Are Playing Catch-up With Their Holiday TV Commercial Campaigns Post-Election
In The News
20 Brands Catching Baby Boomers' Attention Right Now
In The News
20 Brands Catching Gen Z's Attention Right Now
In The News
Fast Food Marketing - 3 Ways To Win Back Price-Sensitive Diners
In The News
AI In Ads Divides Consumers - What Brands Can Learn From New Data Revealing The Tension
In The News
Limited-Time Fall Marketing - What Consumers Expect From Brands
In The News
Back-to-School Shopping - Why Retailers Should Embrace The Secondhand Market
In The News
20 Brands Catching Baby Boomers' Attention Right Now
In The News