Consumer Sentiment on Tariffs
Cautious Optimism Amid Ongoing Concerns
Understand Where Shoppers See Value
Measure the value that shoppers attribute to your brand to inform pricing and marketing strategies.
Industries
Turn CPG Shifts Into Your Advantage
Our consumer packaged goods experts transform complex consumer sentiment into clear, actionable direction for your brand.
Navigate Shifting Expectations
The CPG industry is under pressure. Shifting expectations around health, value, and sustainability, combined with inflation, DTC challengers, and changing retail channels make it harder than ever to predict what consumers will buy.
60%
Of U.S. adults choose the foods they eat based on their nutritional value.
22%
Of U.S. adults think cleaning products made with natural ingredients are less effective.
68%
Of U.S. adults believe that organic food is healthier than non-organic.
71%
Of Gen Z adults try to limit the negative impact their home has on the environment.
How We Help CPG Brands Win
See What Fuels Brand Loyalty
Know what factors foster and threaten brand loyalty to encourage long-term customers.
Stay Ahead Of Product Innovation
Invest smarter by knowing the product innovations your consumer base wants to see next.
Sharpen Your Marketing Strategy
Confidently proceed with packaging, product messaging, and shopper experiences that resonate.
Featured CPG Insights
Food & Beverage Industry Snapshot
Food & Beverage: An Industry Snapshot Download to learn more about current consumer trends in the food and beverage space, including meal delivery subscription habits and healthy eating goals. See what food and beverage brands over-index with Americans within each region of the country! Download the ReportHow do Americans decide what foods to buy, and […]
Axios Vibes: Grocery pain rises, in warning sign for Trump and GOP
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Mondelez partnered with The Harris Poll to own thought leadership in snacking. See how research shaped the brand's market voice.
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Celsius: Building Brand Equity Through Research
See how Celsius partnered with The Harris Poll to turn consumer insight into stronger brand equity and a clearer market voice.
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Fresh product launches are pulling baby boomers toward Chobani. New data reveals how the brand connects with health-focused older shoppers.
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Coca-Cola's seasonal campaigns still cast a spell. New data reveals how the brand's advertising drives holiday connection.
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Sriracha Shortage Fuels Gen Z's Hot-Sauce Fandom
A serious chili-sauce shortage only deepened Gen Z's love of Sriracha. New data reveals how scarcity sharpened the fandom.
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The Hard Seltzer Wars: Who's Winning
New research reveals how the crowded hard-seltzer market is shaking out, and which brands are winning thirsty American drinkers.
