CPG Food & Beverage

What Americans choose to consume reflects their values, budget, priorities, and lifestyle. CPG brands must continually adjust their food and beverage options to align with changing consumer tastes. Keep ahead of the trends to maintain and grow market share in this highly competitive space.

At The Harris Poll, we continuously monitor the food and beverage space, measuring shifts in consumer sentiment as they happen. We will update this page with key insights throughout the year to help your brand make the necessary strategic adjustments to thrive.

Rooted in trusted data, we will analyze emerging CPG developments and predict the future of this complex industry. What will be the next popular trend driving consumer choice? How do tastes and brand loyalty change by generation? Will organic and natural products outstrip traditional offerings? What factors do consumers care about the most when purchasing food and beverages?

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