Home Care

Examining changing home care and product trends across key consumer groups.

At The Harris Poll, we monitor home care and product trends that can help brands predict where the industry is headed. We will update this page with emerging insights that allow companies to prepare for consumers’ ever-evolving purchasing patterns.

Since the start of the COVID-19 pandemic, Americans have been spending more time in and on their homes than ever-before. How has this increased time at home influenced home appliance preferences? Have cleaning habits changed since the pandemic? How have pet owners’ personal values impacted pet food purchases? 


Current Trends in Home Care & Products

Over the past few years, we have experienced a hectic housing market. With the swell in home prices, we have also seen a new crop of homeowners emerge (Millennials). As these young buyers move into their first homes, they have brought with them an enthusiasm for home projects and a desire to feather their nests.

Here, we provide a data-driven snapshot into the world of home care and products to help brands prepare for future consumer expectations. We measure consumer sentiment towards key trends including environmentally conscious living and home improvement projects.

Read Our Home Care Snapshot

Featured Home Care Insights

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We dive into even more subjects in our one-off briefs and in-depth reports.

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Home Care Articles & Insights

Case Study 1 min Read

Overstock.com Case Study

Brief 2 min Read

Legos aren't just for kids - popular toy brand gains traction with young adults

Brief 2 min Read

Thanks to TikTok, Brita enjoys a surge in familiarity

Brief 3 min Read

Could younger buyers reverse Tupperware's dip in momentum?

In The News

People are "cash-stuffing" to manage their spending as the cost-of-living crisis bites

In The News

Millennial homeowners finally outnumber renters. But they still aren't catching up to baby boomers

In The News

How do Americans define wealth? The answer may surprise you

In The News

How long is too long to leave up holiday decorations? What Americans really think about those St. Patrick's skeletons.

In The News

Psychedelics Meet Up With Virtual Reality at South by Southwest

In The News

Women aren't investing at the same rate as men. Here's why it matters - and how the gap can be closed

In The News

37% of American Women Consume Cannabis, But Most Keep It A Secret From Parents, Children, Coworkers, Study Says

In The News

20 Brands That Are Gaining Popularity With Gen Z

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