Brief • 2 min Read
At The Harris Poll, we monitor home care and product trends that can help brands predict where the industry is headed. We will update this page with emerging insights that allow companies to prepare for consumers’ ever-evolving purchasing patterns.
Since the start of the COVID-19 pandemic, Americans have been spending more time in and on their homes than ever-before. How has this increased time at home influenced home appliance preferences? Have cleaning habits changed since the pandemic? How have pet owners’ personal values impacted pet food purchases?
Current Trends in Home Care & Products
How are Americans choosing to care for and outfit their homes? This month, we are taking a look at several trends in the household care and products industry using data from recent Harris Poll surveys and QuestBrand data. The report is intended to give you a peek into the world of home care in May 2024.
The snapshot dives into the world of household appliances and home security. We close with our monthly over-index report. In honor of Mother’s Day, we list 20 home brands that over-index with moms. Our goal is to provide brands with the information necessary to understand how consumers think and act.
Featured Home Care Insights
Brief • 2 min Read
Legos aren't just for kids - popular toy brand gains traction with young adults
Brief • 3 min Read
Could younger buyers reverse Tupperware's dip in momentum?
Brief • 3 min Read
Rust-Oleum sees significant brand equity growth as DIY home projects abound
Brief • 3 min Read
Millennials, fire up your (Weber) grills!
Don’t see what you’re looking for?
We dive into even more subjects in our one-off briefs and in-depth reports.
Home Care Articles & Insights
In The News
Spring Break Marketing—How Brands Can Navigate The Generational Travel Divide
Brief • 1 min Read
The Redirection Economy
In The News
Exclusive: 20% of Americans support boycott of firms aligning themselves with Trump agenda
In The News
Most Americans want to leave the country and live overseas. Many say cost of living is the top reason why
In The News
Shoppers are avoiding certain brands over politics
In The News
A quarter of US shoppers have dumped favorite stores over political stances
Brief • 3 min Read
Lily's Kitchen eats into Pedigree’s market share among UK consumers
In The News
The Rise Of DINKs: How Dual-Income Couples Are Shaping Spending Habits
In The News
The American Dream failed millennials and Gen Zers - even DINKS earning over $100,000 say they can't afford kids
In The News
America's new 1%: Gen Z and Millennial DINKS spending big on vacations and takeout, survey finds
In The News
More than 3 in 5 Americans won't tip if they order standing up
Brief • 1 min Read