Brief • 2 min Read
At The Harris Poll, we monitor home care and product trends that can help brands predict where the industry is headed. We will update this page with emerging insights that allow companies to prepare for consumers’ ever-evolving purchasing patterns.
Since the start of the COVID-19 pandemic, Americans have been spending more time in and on their homes than ever-before. How has this increased time at home influenced home appliance preferences? Have cleaning habits changed since the pandemic? How have pet owners’ personal values impacted pet food purchases?
Current Trends in Home Care & Products
Over the past few years, we have experienced a hectic housing market. With the swell in home prices, we have also seen a new crop of homeowners emerge (Millennials). As these young buyers move into their first homes, they have brought with them an enthusiasm for home projects and a desire to feather their nests.
Here, we provide a data-driven snapshot into the world of home care and products to help brands prepare for future consumer expectations. We measure consumer sentiment towards key trends including environmentally conscious living and home improvement projects.
Featured Home Care Insights
Brief • 3 min Read
Could younger buyers reverse Tupperware's dip in momentum?
Brief • 2 min Read
Thanks to TikTok, Brita enjoys a surge in familiarity
Brief • 3 min Read
Rust-Oleum sees significant brand equity growth as DIY home projects abound
Brief • 3 min Read
Millennials, fire up your (Weber) grills!
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Home Care Articles & Insights
Case Study • 1 min Read
Overstock.com Case Study
Brief • 2 min Read
Legos aren't just for kids - popular toy brand gains traction with young adults
Brief • 2 min Read
Thanks to TikTok, Brita enjoys a surge in familiarity
Brief • 3 min Read
Could younger buyers reverse Tupperware's dip in momentum?
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Millennial homeowners finally outnumber renters. But they still aren't catching up to baby boomers
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How do Americans define wealth? The answer may surprise you
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How long is too long to leave up holiday decorations? What Americans really think about those St. Patrick's skeletons.
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Women aren't investing at the same rate as men. Here's why it matters - and how the gap can be closed
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37% of American Women Consume Cannabis, But Most Keep It A Secret From Parents, Children, Coworkers, Study Says
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