Case Study • 1 min Read
At The Harris Poll, we monitor home care and product trends that can help brands predict where the industry is headed. We will update this page with emerging insights that allow companies to prepare for consumers’ ever-evolving purchasing patterns.
Since the start of the COVID-19 pandemic, Americans have been spending more time in and on their homes than ever-before. How has this increased time at home influenced home appliance preferences? Have cleaning habits changed since the pandemic? How have pet owners’ personal values impacted pet food purchases?
Current Trends in Home Care & Products
Since the COVID-19 pandemic began in 2020, Americans have spent more time at home than ever before. This has influenced how people see and interact with their home environment.
Here, we provide a data-driven snapshot into key home care and product trends including pet food purchases, cleaning habits, and explore the popular mattress-in-a-box brand Purple’s growth.
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