Home Care

Examining changing home care and product trends across key consumer groups.

At The Harris Poll, we monitor home care and product trends that can help brands predict where the industry is headed. We will update this page with emerging insights that allow companies to prepare for consumers’ ever-evolving purchasing patterns.

Since the start of the COVID-19 pandemic, Americans have been spending more time in and on their homes than ever-before. How has this increased time at home influenced home appliance preferences? Have cleaning habits changed since the pandemic? How have pet owners’ personal values impacted pet food purchases? 


Current Trends in Home Care & Products

How are Americans choosing to care for and outfit their homes? This month, we are taking a look at several trends in the household care and products industry using data from recent Harris Poll surveys and QuestBrand data. The report is intended to give you a peek into the world of home care in May 2024.

The snapshot dives into the world of household appliances and home security. We close with our monthly over-index report. In honor of Mother’s Day, we list 20 home brands that over-index with moms. Our goal is to provide brands with the information necessary to understand how consumers think and act.

Read Our Home Care Snapshot

Featured Home Care Insights

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We dive into even more subjects in our one-off briefs and in-depth reports.

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Home Care Articles & Insights

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