Home Care

Examining changing home care and product trends across key consumer groups.

At The Harris Poll, we monitor home care and product trends that can help brands predict where the industry is headed. We will update this page with emerging insights that allow companies to prepare for consumers’ ever-evolving purchasing patterns.

Since the start of the COVID-19 pandemic, Americans have been spending more time in and on their homes than ever-before. How has this increased time at home influenced home appliance preferences? Have cleaning habits changed since the pandemic? How have pet owners’ personal values impacted pet food purchases? 

Home Care Snapshot Cover

Current Trends in Home Care & Products

Since the COVID-19 pandemic began in 2020, Americans have spent more time at home than ever before. This has influenced how people see and interact with their home environment.

Here, we provide a data-driven snapshot into key home care and product trends including pet food purchases, cleaning habits, and explore the popular mattress-in-a-box brand Purple’s growth.

Read Our Home Care Snapshot

Featured Home Care Insights

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We dive into even more subjects in our one-off briefs and in-depth reports.

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Home Care Articles & Insights

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