QSR & Fast Casual

McDonalds, Burger King, and other quick service restaurants have long been synonymous with American-style eating. However, a new generation of “fast casual” restaurants have challenged the original fast-food giants, expanding options for expedient eating. Where will the industry go from here?

At The Harris Poll, we use real-world data to explain consumer choices, and to predict future decisions. We will continue to update this page with emerging insights that professionals in the quick service and fast casual industries can rely on.

We will explore key issues that impact your customers, your employees, and ultimately your bottom line. Should menus provide for healthy eating options? Do packaging or restaurant re-designs increase consumer demand? How will green initiatives change standard practices and impact profit margins? What types of sponsorships and marketing campaigns shift consumer purchasing intent?

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