McDonalds, Burger King, and other quick service restaurants have long been synonymous with American-style eating. However, a new generation of “fast casual” restaurants have challenged the original fast-food giants, expanding options for expedient eating. Where will the industry go from here?
At The Harris Poll, we use real-world data to explain consumer choices, and to predict future decisions. We will continue to update this page with emerging insights that professionals in the quick service and fast casual industries can rely on.
We will explore key issues that impact your customers, your employees, and ultimately your bottom line. Should menus provide for healthy eating options? Do packaging or restaurant re-designs increase consumer demand? How will green initiatives change standard practices and impact profit margins? What types of sponsorships and marketing campaigns shift consumer purchasing intent?
Quick-service restaurants have been an important part of American culture since the 1920s. Their affordability, convenience, and family-friendly environment have maintained their popularity. However, our eating habits and preferences continue to evolve, as do what customers expect from the fast food experience.
Here, we provide a data-driven snapshot into the world of fast-food and fast-casual restaurants to help brands and companies prepare for future consumer expectations. We measure consumer sentiment towards key trends including customer attraction, personalized services, and Raising Cane’s significant growth.
Featured QSR & Fast Casual Insights
We dive into even more subjects in our one-off briefs and in-depth reports.
QSR & Fast Casual Articles & Insights
Brief • 3 min Read
Case Study • 1 min Read
Brief • 2 min Read
Brief • 2 min Read
In The News
Brief •
Brief •
In The News
Brief •
In The News
In The News
Brief • 2 min Read
Subscribe to our newsletter for the latest trends in business, culture, and more.
