Our data gives your brand the key ingredients to attract, convert, and retain today's diners.
Our researchers transform diner data into a clear recipe for your brand's success, decoding customer perceptions, technology trends, and dining habits so you can grow with confidence.
Of U.S. adults eat at quick-service-restaurants (QSRs) at least once a month.
Of U.S. adults have gone to a QSR specifically to try a limited-time menu item.
Of Americans would eat at QSRs more often if there were more healthy options available.
Of U.S. adults agree that overall price is the most important factor when they eat out.
Get inside your customer’s head and discover what they want from the restaurant experience.
Understand your brand perception, and how your restaurant compares to your main competitors.
Refine your product, packaging, and messaging to maximize purchases and revenue.
Dive into the forces impacting consumers’ price sensitivity, tastes, and brand loyalty.
Food & Beverage: An Industry Snapshot Download to learn more about current consumer trends in the food and beverage space, including meal delivery subscription habits and healthy eating goals. See what food and beverage brands over-index with Americans within each region of the country! Download the ReportHow do Americans decide what foods to buy, and […]
QSR & Fast Casual: An Industry Snapshot Learn more about current consumer trends and preferences in the QSR industry. Discover which casual restaurant chains over-index with men and women. Download the ReportFew things are as American as ordering a burger and fries at a quick-service restaurant (QSR). This month, we are using recent Harris Poll […]
Article • 2 min Read
Whether with family, friends, or your significant other, eating out is a festive experience, and begs for a beverage to match! Over a third (36%) of Americans say alcohol is their go-to drink when ordering at a restaurant, edging out soda (29%) and water (21%). However, a recent Harris Poll run in partnership with eMarketer […]
Article • 2 min Read
Findings from The Harris Poll from Step One Foods
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