Healthcare

The COVID-19 pandemic posed an unprecedented challenge to the healthcare industry, exposing flaws in access and radically altering delivery of care along the way. The industry has had to push the boundaries of innovation, quickly developing and releasing key vaccines and treatments that can allow us to safely re-engage with one another.

The Harris Poll is conducting a series of surveys on topics of interest to those in the pharmaceutical and biotech industry, as well as the broader healthcare space, and the partners that support their work. To that end, we will continue to update this page with additional insights as they become available.

Most recently, the Harris Poll has been conducting research to understand and track the evolving reputation of an industry that has historically struggled; the usage, value, and future of telehealth; and, the sources, role, and impact of information, both COVID-related and otherwise.

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Current Trends in Healthcare

The COVID-19 pandemic shone a light on the necessity of healthcare innovation. This highly regulated, yet quickly evolving, space is developing to better meet modern families’ needs and health goals. What problems need to be addressed? What advances can we expect in the years ahead?

Here, we provide a data-driven snapshot into the healthcare industry to help brands and companies prepare for future consumer expectations. We measure consumer sentiment towards key trends including emerging medical technologies and health insurance/healthcare costs.

Read Our healthcare Snapshot

Featured Healthcare Insights

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We dive into even more subjects in our one-off briefs and in-depth reports.

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Healthcare Articles & Insights

In The News

COVID is negatively impacting Americans' mental health, reveals Elmo-inspired survey

In The News

What Elmo - and his human friends - learned by asking Americans about their mental health

Brief 4 min Read

New Survey Reveals Burnout in Clinical Labs Impacts Patient Care, Staff Safety; Optimism that Automation, AI Will Help Tackle Challenges

In The News

4 ways to rebrand AI in healthcare

In The News

Women With Fibroids Often Offered Hysterectomy Over Less Invasive Treatment

In The News

Fertility benefits are a must for attracting millennial talent, even in industries other than tech

In The News

Many U.S. Women Unhappy With Maternal Health Care, Poll Finds

In The News

How DEIB can reduce neurodivergence stigma at work

In The News

Weight-loss drugs help lift pharma's reputation

In The News

Aspirin Can Prevent a Deadly Pregnancy Complication. Why Aren't Women Told?

In The News

Most HR pros say companies are likely to expand, not reduce, fertility benefits

In The News

Pharma industry reputation remains steady at a 'new normal' after Covid, Harris Poll finds

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