The COVID-19 pandemic posed an unprecedented challenge to the healthcare industry, exposing flaws in access and radically altering delivery of care along the way. The industry has had to push the boundaries of innovation, quickly developing and releasing key vaccines and treatments that can allow us to safely re-engage with one another.

The Harris Poll is conducting a series of surveys on topics of interest to those in the pharmaceutical and biotech industry, as well as the broader healthcare space, and the partners that support their work. To that end, we will continue to update this page with additional insights as they become available.

Most recently, the Harris Poll has been conducting research to understand and track the evolving reputation of an industry that has historically struggled; the usage, value, and future of telehealth; and, the sources, role, and impact of information, both COVID-related and otherwise.

Health and personal care report cover

Current Trends in Health & Wellness

The COVID-19 pandemic shone a light on the importance of health and personal care. Americans are putting a greater focus on physical and mental health than ever before. Consumer priorities are rapidly changing, along with the types of products they use to meet their health goals.

Here, we provide a data-driven snapshot into the health and personal wellness industry to help brands and companies prepare for future consumer expectations. We measure consumer sentiment towards key trends including eco-friendly products and personal biometric devices (health trackers).

Read Our Health & Wellness Snapshot

Featured Healthcare Insights

Don’t see what you’re looking for?

We dive into even more subjects in our one-off briefs and in-depth reports.

Explore reports Read briefs

Healthcare Articles & Insights

In The News

Actually, Americans do want to hear what brands have to say about reproductive rights

Brief 7 min Read

Americans Divided on Role Brands Should Play in Reproductive Rights

In The News

'Not your parents' retirement': Boomers and Gen X redefine their golden years

In The News

Rising Longevity and the Desire to Live Well in Retirement Influence Americans' Priorities and Planning, Edward Jones and Age Wave Research Finds

In The News

TSA Covid Infections Have Jumped 50% Since The Mask Mandate Was Lifted

In The News

23% of workers say employers are offering new mental health benefits. But is it enough?

In The News

Moderna Asks FDA to Authorize Covid Vaccines For Young Kids - But Most Parents Are In No Rush, Polls Suggest

In The News

Worsening Allergy Seasons: Is Climate Change to Blame?

In The News

STAT-Harris Poll: Most Americans would get a Covid-19 booster shot if recommended

In The News

Some hesitant parents warming to COVID shots, poll finds

In The News

Health workforce shortages begin to weigh on patient safety

Brief 2 min Read

Painful Pandemic: Medtronic Harris Poll Pain Study

Keep your finger on the pulse.

Subscribe to our newsletter for the latest trends in business, culture, and more.