Healthcare

The COVID-19 pandemic posed an unprecedented challenge to the healthcare industry, exposing flaws in access and radically altering delivery of care along the way. The industry has had to push the boundaries of innovation, quickly developing and releasing key vaccines and treatments that can allow us to safely re-engage with one another.

The Harris Poll is conducting a series of surveys on topics of interest to those in the pharmaceutical and biotech industry, as well as the broader healthcare space, and the partners that support their work. To that end, we will continue to update this page with additional insights as they become available.

Most recently, the Harris Poll has been conducting research to understand and track the evolving reputation of an industry that has historically struggled; the usage, value, and future of telehealth; and, the sources, role, and impact of information, both COVID-related and otherwise.

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Current Trends in Healthcare

The COVID-19 pandemic shone a light on the necessity of healthcare innovation. This highly regulated, yet quickly evolving, space is developing to better meet modern families’ needs and health goals. What problems need to be addressed? What advances can we expect in the years ahead?

Here, we provide a data-driven snapshot into the healthcare industry to help brands and companies prepare for future consumer expectations. We measure consumer sentiment towards key trends including emerging medical technologies and health insurance/healthcare costs.

Read Our healthcare Snapshot

Featured Healthcare Insights

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We dive into even more subjects in our one-off briefs and in-depth reports.

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Healthcare Articles & Insights

In The News

Fitness And Exercise - How Brands Can Engage Workout-Obsessed Consumers

In The News

Harris Poll: Wide divide in health care providers explains a lot about sickness and health in Chicago

In The News

Nearly a 3rd of American workers say they go to therapy to cope with their toxic bosses, new survey finds

In The News

Harris Poll: Chicago is the epicenter of the youth mental health crisis

In The News

Better Ways to Support a Colleague with Breast Cancer

In The News

Bayer survey reveals deep-seated fears of Americans around cancer as pharma looks to plug education gap

In The News

COVID set students back, but there's good news on mental health as new school year starts

Brief 3 min Read

How Parents View Their Children's Mental Health

Brief 1 min Read

AI Nation: Exploring Comfort With AI Applications

Brief 1 min Read

State of Maternal Health in America Study

In The News

Does Medicare cover chiropractic care? Only if you have one specific condition

In The News

81% of Americans unaware digital health apps can sell personal data

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