Brief • 3 min Read
Weathering a Lawsuit:
Kellogg’s Pop-Tarts is Accused of “Deceptive” Packaging
To illustrate the value of brand tracking, we analyzed how four class action lawsuits brought against Strawberry Pop-Tarts impacted brand equity. How did these lawsuits impact consumer sentiment towards the beloved breakfast food? Download our brand tracking case study to find out!
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