Personal Care

Keeping a pulse on emerging wellness trends.

The Harris Poll is conducting a series of surveys on topics of interest to those in the personal care and wellness industries. To that end, we will continue to update this page with additional insights as they become available.

Wellness goals and personal care habits are central to each of our identities. An unprecedented pandemic, and now a looming recession, have highlighted the need to care for our physical and mental wellbeing. How are these, and other key factors, impacting consumers’ wellness choices and purchasing behavior? 


Current Trends in Wellness

How we choose to care for our minds and bodies is deeply personal, and often depends upon our financial, social, and economic situations. After
the past few years of hightened stress, with the COVID pandemic, economic uncertainty, and elevated political polarization, Americans are prioritizing self-care like never before.

Here, we provide a data-driven snapshot into the world of personal care to help brands prepare for future consumer expectations. We measure consumer sentiment towards key trends including self-care routines, changing purchasing habits in the face of inflationary pressures, and L’Oréal’s success with Gen Z.

Read Our Personal Care Snapshot

Featured Personal Care Insights

Don’t see what you’re looking for?

We dive into even more subjects in our one-off briefs and in-depth reports.

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Personal Care Articles & Insights

Brief 2 min Read

CeraVe: Unconventional marketing schemes get consumers' attention

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Fitness And Exercise - How Brands Can Engage Workout-Obsessed Consumers

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Why Non-Alcoholic Beverages Can Be A Growth Category For Brands

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11 Dry January Marketing Campaigns And Products As Non-Alcoholic Beverages See Growth

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The Subscription Economy - How Brands Can Unlock Sustainable Revenue Streams

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The numbers don't lie: Americans are right to feel thankful this time of year

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The Pay Raise People Say They Need to Be Happy

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Nearly a 3rd of American workers say they go to therapy to cope with their toxic bosses, new survey finds

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If you do any of these 9 things, you might be a toxic boss

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Harris Poll: Chicago is the epicenter of the youth mental health crisis

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Better Ways to Support a Colleague with Breast Cancer

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Workers are the unhappiest they've been in 3 years - and it can cost the global economy $8.8 trillion

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