Personal Care

Keeping a pulse on emerging wellness trends.

The Harris Poll is conducting a series of surveys on topics of interest to those in the personal care and wellness industries. To that end, we will continue to update this page with additional insights as they become available.

Wellness goals and personal care habits are central to each of our identities. An unprecedented pandemic, and now a looming recession, have highlighted the need to care for our physical and mental wellbeing. How are these, and other key factors, impacting consumers’ wellness choices and purchasing behavior? 


Current Trends in Wellness

How we choose to care for our minds and bodies is deeply personal, and often depends upon our financial, social, and economic situations. After
the past few years of hightened stress, with the COVID pandemic, economic uncertainty, and elevated political polarization, Americans are prioritizing self-care like never before.

Here, we provide a data-driven snapshot into the world of personal care to help brands prepare for future consumer expectations. We measure consumer sentiment towards key trends including self-care routines, changing purchasing habits in the face of inflationary pressures, and L’Oréal’s success with Gen Z.

Read Our Personal Care Snapshot

Featured Personal Care Insights

Don’t see what you’re looking for?

We dive into even more subjects in our one-off briefs and in-depth reports.

Explore reports Read briefs

Personal Care Articles & Insights

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In Survey, Half of U.S. Parents Believe Social Media Is Harming Their Children

In The News

STAT-Harris Poll: Most Americans are worried about RSV

In The News

R.I.P., W.F.H.? Not So Fast

Brief 4 min Read

Employees Deeply Value Health and Well-Being, Finds IWBI’s 2023 State of Workforce Well-Being Poll

In The News

Self-Care Marketing - 3 Ways Brands Can Reduce Stress And Improve Mental Health

Brief 3 min Read

Do cosmetics brands have personalities?

Case Study 1 min Read

Pedialyte Case Study

In The News

Nearly half of working mothers surveyed have been diagnosed with anxiety or depression. Here's what can help

Brief 3 min Read

Estée Lauder makes a play for Gen Z

In The News

Psychedelics Meet Up With Virtual Reality at South by Southwest

In The News

TheSkimm's New 'State Of Women' Report Reveals A Majority Are Done Letting Society Dictate Their Role

In The News

37% of American Women Consume Cannabis, But Most Keep It A Secret From Parents, Children, Coworkers, Study Says

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