Brief • 3 min Read
The Harris Poll is conducting a series of surveys on topics of interest to those in the personal care and wellness industries. To that end, we will continue to update this page with additional insights as they become available.
Wellness goals and personal care habits are central to each of our identities. An unprecedented pandemic, and now a looming recession, have highlighted the need to care for our physical and mental wellbeing. How are these, and other key factors, impacting consumers’ wellness choices and purchasing behavior?
Current Trends in Wellness
How we choose to care for our minds and bodies is deeply personal, and often depends upon our financial, social, and economic situations. After
the past few years of hightened stress, with the COVID pandemic, economic uncertainty, and elevated political polarization, Americans are prioritizing self-care like never before.
Here, we provide a data-driven snapshot into the world of personal care to help brands prepare for future consumer expectations. We measure consumer sentiment towards key trends including self-care routines, changing purchasing habits in the face of inflationary pressures, and L’Oréal’s success with Gen Z.
Featured Personal Care Insights
Brief • 2 min Read
Aveeno Strives to Reverse Years of Eczema Underdiagnosis and Treatment in Black Communities
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Teletherapy Aimed to Make Mental Health Care More Inclusive. The Data Show a Different Story
Brief • 4 min Read
Fitbit’s product developments spark consumer enthusiasm for the brand
Brief • 1 min Read
Headspace Users Tend to Come from Higher Asset Households
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Personal Care Articles & Insights
Case Study • 1 min Read
Pedialyte Case Study
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Nearly half of working mothers surveyed have been diagnosed with anxiety or depression. Here's what can help
Brief • 3 min Read
Estée Lauder makes a play for Gen Z
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Psychedelics Meet Up With Virtual Reality at South by Southwest
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TheSkimm's New 'State Of Women' Report Reveals A Majority Are Done Letting Society Dictate Their Role
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37% of American Women Consume Cannabis, But Most Keep It A Secret From Parents, Children, Coworkers, Study Says
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The Good News About Vaccine Hesitancy
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Self-care may be increasing your stress - here are 5 things to consider
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Nostalgia is a great holiday gift for yourself, others
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Sometimes the best gift is letting employees avoid the holidays
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How to know when it's safe to tell the truth at work
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