Personal Care

Keeping a pulse on emerging wellness trends.

The Harris Poll is conducting a series of surveys on topics of interest to those in the personal care and wellness industries. To that end, we will continue to update this page with additional insights as they become available.

Wellness goals and personal care habits are central to each of our identities. An unprecedented pandemic, and now a looming recession, have highlighted the need to care for our physical and mental wellbeing. How are these, and other key factors, impacting consumers’ wellness choices and purchasing behavior? 


Current Trends in Wellness

What is considered healthy, and how do we pursue our wellness goals? This month, we are looking into the personal care and wellness industry using data from recent Harris Poll surveys and QuestBrand data. This report is intended to give you a glimpse into the world of wellness as of March 2024.

The snapshot looks into consumer perception of alternative wellness therapies and personal fitness. We close by examining the extent to which Dove’s Super Bowl commercial impacted how women think about the Dove brand. In this month’s over-index report, we list 20 personal care brands that over-index with parents.

Read Our Personal Care Snapshot

Featured Personal Care Insights

Don’t see what you’re looking for?

We dive into even more subjects in our one-off briefs and in-depth reports.

Explore reports Read briefs

Personal Care Articles & Insights

Brief 4 min Read

Examining Americans' Shower Habits

Brief 2 min Read

Planet Fitness benefits from an advertising push during New Year's resolution season

Brief 2 min Read

Dove benefits from running an authentic Super Bowl ad that champions body positivity

Brief 2 min Read

CeraVe: Unconventional marketing schemes get consumers' attention

In The News

Fitness And Exercise - How Brands Can Engage Workout-Obsessed Consumers

In The News

Why Non-Alcoholic Beverages Can Be A Growth Category For Brands

In The News

11 Dry January Marketing Campaigns And Products As Non-Alcoholic Beverages See Growth

In The News

The Subscription Economy - How Brands Can Unlock Sustainable Revenue Streams

In The News

The numbers don't lie: Americans are right to feel thankful this time of year

In The News

The Pay Raise People Say They Need to Be Happy

In The News

Nearly a 3rd of American workers say they go to therapy to cope with their toxic bosses, new survey finds

In The News

If you do any of these 9 things, you might be a toxic boss

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