Our data provides a roadmap, so you know where the automotive consumer is heading.
From the rise of EVs to shifting expectations around connectivity and sustainability, the auto industry is under pressure. New competitors, evolving regulations, and economic uncertainty make predicting consumer demand harder than ever.
Of U.S. adults would be at least somewhat comfortable purchasing their next vehicle through an online-only dealership.
Of U.S. adults would rather pay a set “best available” price for a car than haggle for a better deal.
Of U.S. consumers would be less likely to purchase an EV if the price of fuel decreased.
Of U.S. adults are concerned about the price of electric vehicles.
Assess where your brand stands in relation to your top competitors.
Know what new technologies customers want to see, and how to best communicate your value proposition.
Know what consumers want from automotive brands, and how consumer priorities shift over time.
See how consumers think about your brand reputation in contrast with your competitors.
Automotive: An Industry Snapshot Learn more about current consumer trends in the automotive industry including electric vehicles and the car-buying experience. Discover which brands hold the highest equity scores, and which are seeing the greatest growth. Download the ReportIn the last year, the automotive industry has had to overcome supply-chain issues and low inventory levels. […]
Article • 1 min Read
Automotive manufacturers and suppliers need to innovate and differentiate to capture new business and build brand equity. Selecting and integrating the right advanced technologies—those that drive business performance, product differentiation and customer loyalty—is essential. The annual Harris Poll US AutoTECHCAST (ATC) reflects the perspectives of over 10,000 current vehicle owners and provides an in-depth assessment […]
Article • 1 min Read
Our 2025 AutoTechCast reveals how the rollback of the federal EV tax credit reshapes demand, and what it means for automakers and buyers.
Article • 5 min Read
US consumers are split on Chinese cars. We unpack what drives the curiosity, what fuels the caution, and what it means for the market.
Article • 1 min Read
Automotive manufacturers and suppliers need to innovate and differentiate to capture new business and build brand equity. Selecting and integrating the right advanced technologies—those that drive business performance, product differentiation and customer loyalty—is essential. The annual Harris Poll US AutoTECHCAST (ATC) reflects the perspectives of over 10,000 current vehicle owners and provides an in-depth assessment […]
Article • 1 min Read
Urban Science and The Harris Poll reveal where auto retail is heading, and how dealers and automakers can adapt to what buyers want next.
Article • 1 min Read
Automotive manufacturers and suppliers need to innovate and differentiate to capture new business and build brand equity. Selecting and integrating the right advanced technologies—those that drive business performance, product differentiation and customer loyalty—is essential. The annual Harris Poll US AutoTECHCAST (ATC) reflects the perspectives of over 10,000 current vehicle owners and provides an in-depth assessment […]
Article • 3 min Read
BMW was the second highest growth brand within the automotive industry from Q3 to Q4 2022, according to QuestBrand data. This ranking is based on quarter-over-quarter growth in brand equity, a measure of the value consumers see in a brand at a moment in time. Brand equity is an average of four components – brand familiarity, […]
Article • 3 min Read
Recently, Ad Age and The Harris Poll launched a Gen Z Brand Tracker. The quarterly tracker uses QuestBrand data to rank the top 20 brands by brand equity growth across Gen Z adults (ages 18-24). Brand equity is an overall gauge of how consumers perceive a brand’s value based on four components: familiarity, quality, consideration, and […]
We help automotive brands navigate shifting consumer demands with the insights that drive smarter decisions and real growth.
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