Drop in Price, Increase in Esteem

Eli Lilly Makes Insulin More Affordable

To illustrate the value of brand tracking, we evaluated how an insulin price drop in March 2023 had huge repercussions for Eli Lilly’s brand health. How did insulin pricing impact consumers’ feelings about Eli Lilly? Download our case study to find out!


Catherine Ake

Senior Marketing and Content Strategist


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