Retail & Ecommerce

The face of retail is rapidly evolving as shopping expands beyond traditional brick and mortar stores. Online shopping, subscription services, showroom stores, and experiential retail are redrawing consumer expectations. Where will shoppers want to spend in the years ahead?

At The Harris Poll, we are continuously monitoring shopping trends, and predicting the future of retail. We will update this page throughout the year with emerging insights that help retailers plan their next moves.

Drawing data from real consumers, we report the stories that matter most to retailers. How can retailers best balance online and in-store offerings? Will COVID permanently shift the way Americans shop and what they buy? How do shopping preferences vary by generation? What types of experiences and services do consumers expect? What types of brand partnerships resonate with consumers? What marketing initiatives pay off?


Current Trends in Retail & Ecommerce

The way consumers discover and purchase products is constantly changing. Retailers must effectively balance their online and in-store shopping experiences to maximize sales and customer satisfaction. What should brands know about customer shopping preferences and behavior?

Here, we provide a data-driven snapshot into the world of retail and ecommerce to help brands prepare for future consumer expectations. We measure consumer sentiment towards key trends including customer loyalty programs and subscription-based services.

Read Our Retail Snapshot

Featured Retail Insights

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We dive into even more subjects in our one-off briefs and in-depth reports.

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Retail Articles & Insights

Brief 2 min Read

Wayfair’s brand momentum swells with Gen Z after a brand refresh

Brief 2 min Read

Temu: A repetitious Super Bowl ad sparks consumer interest

In The News

Exclusive data: Holiday shoppers are looking for a bigger variety of gifts for more people in more places

In The News

The Subscription Economy - How Brands Can Unlock Sustainable Revenue Streams

In The News

Harris Poll: Gen Z and millennials are ready to splurge this holiday season

Brief 3 min Read

Sephora builds brand equity through genuine LGBTQ+ support

In The News

Target and Walmart have it wrong. Locking up essential products is alienating in-store shoppers

In The News

Loyalty Programs Are Hot - 3 Ways Brands Can Grow Customers And Their Bottom Line

Case Study 1 min Read

Poshmark Case Study

Brief 2 min Read

Shopify sees big brand equity gains in Q3 2023

In The News

Will Johnson: How Cook County residents feel about the Magnificent Mile

In The News

Fall Fashion Marketing - How Consumers Prioritize Price And Quality Over Social Responsibility

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