The face of retail is rapidly evolving as shopping expands beyond traditional brick and mortar stores. Online shopping, subscription services, showroom stores, and experiential retail are redrawing consumer expectations. Where will shoppers want to spend in the years ahead?

At The Harris Poll, we are continuously monitoring shopping trends, and predicting the future of retail. We will update this page throughout the year with emerging insights that help retailers plan their next moves.

Drawing data from real consumers, we report the stories that matter most to retailers. How can retailers best balance online and in-store offerings? Will COVID permanently shift the way Americans shop and what they buy? How do shopping preferences vary by generation? What types of experiences and services do consumers expect? What types of brand partnerships resonate with consumers? What marketing initiatives pay off?

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Retail Articles & Insights

In The News

Grocery brands surge in popularity

In The News

Majority of shoppers want brand values to align with their own: survey

Brief 2 min Read

Gap’s Messaging Aligns with Gen Z’s Purpose-Driven Identity

In The News

How Small and Medium-Sized Businesses Can Build Lasting Relationships In The Last Mile

In The News

It Could Be The Most Expensive Thanksgiving Ever - How Food Brands Are Responding

Brief 3 min Read

Despite Supply Chain Issues, Consumers Aren’t Ready For Holiday Ads

In The News

40% of Americans have purchased a cannabis product: survey

In The News

Roku survey says streaming ads will play a big role in holiday shopping

Brief 7 min Read

Not Your Parents' Luxury: Watches and Jewelry Brands Lean Into Bold, Diverse Marketing

In The News

Americans still eager to shop in person post-pandemic: poll

In The News

Over half of Americans are more likely to shop at businesses with vaccine mandates: poll

In The News

Consumers More Likely To Shop With Brands That Mandate Employee Vaccination: New Poll

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