Retail & Ecommerce

The face of retail is rapidly evolving as shopping expands beyond traditional brick and mortar stores. Online shopping, subscription services, showroom stores, and experiential retail are redrawing consumer expectations. Where will shoppers want to spend in the years ahead?

At The Harris Poll, we are continuously monitoring shopping trends, and predicting the future of retail. We will update this page throughout the year with emerging insights that help retailers plan their next moves.

Drawing data from real consumers, we report the stories that matter most to retailers. How can retailers best balance online and in-store offerings? Will COVID permanently shift the way Americans shop and what they buy? How do shopping preferences vary by generation? What types of experiences and services do consumers expect? What types of brand partnerships resonate with consumers? What marketing initiatives pay off?

 2024/11/cover-3.jpg

Current Trends in Retail & Ecommerce

The holiday season is retailers’ Super Bowl. As we pull out our roasting pan and dust off beloved decorations, we decided to dive into key consumer holiday trends using data from recent Harris Poll surveys and QuestBrand data. The snapshot explores Americans’ shipping preferences and holiday shopping habits.

Read Our Retail Snapshot

Featured Retail Insights

Don’t see what you’re looking for?

We dive into even more subjects in our one-off briefs and in-depth reports.

Explore reports Read briefs

Retail Articles & Insights

Brief 2 min Read

Costco unexpectedly benefits from popular father-son social media personalities

Brief 3 min Read

Amazon.de distinguishes itself from German retailer Kaufland.de with Big Deal Days

Brief 2 min Read

Vinted: The struggle to maintain consumer confidence

In The News

Limited-Time Fall Marketing - What Consumers Expect From Brands

Brief 2 min Read

Athleta’s captivating ad campaign for the Paris Olympic Games sparks brand momentum

Brief 3 min Read

Target's widespread price reductions spark consumer interest

In The News

Back-to-School Shopping - Why Retailers Should Embrace The Secondhand Market

Brief 3 min Read

Walmart’s new private label brand has done more than spur spending among Millennials

Brief 2 min Read

Cost-conscious Gen Z shoppers look to Costco for supersized savings

Brief 2 min Read

Wayfair’s brand momentum swells with Gen Z after a brand refresh

Brief 2 min Read

Temu: A repetitious Super Bowl ad sparks consumer interest

In The News

Exclusive data: Holiday shoppers are looking for a bigger variety of gifts for more people in more places

Keep your finger on the pulse.

Subscribe to our newsletter for the latest trends in business, culture, and more.