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Briefs, Case Studies, and News
Brand Tracking
Brief • 3 min Read
Fuel for on the go: Nature Valley gains momentum with young consumers
Brief • 3 min Read
Sephora builds brand equity through genuine LGBTQ+ support
Loyalty Programs Are Hot - 3 Ways Brands Can Grow Customers And Their Bottom Line
Case Study • 1 min Read
Poshmark Case Study
Brief • 2 min Read
Shopify sees big brand equity gains in Q3 2023
Keep your finger on the pulse with the latest trends in business, culture, and more.
Delta Air Lines scores high with American travelers, but each generation has a different favorite
Case Study • 1 min Read
Pepsi Case Study
20 Brands Catching Gen Z's Attention Right Now
Brief • 1 min Read
Marketing win: Red Bull connects their brand name with the sports we love
Brief • 3 min Read
Red Baron engages Gen Z with creative marketing campaigns
Brief • 3 min Read
White Claw gains momentum throughout festival season
The Twitter Rebrand - 3 Demographic Trends Marketers Should Know
Brief • 3 min Read
Gen Z opens the Pandora jewelry box
Brief • 2 min Read
Barbie makes a splash with consumers this summer
Brief • 3 min Read
Skechers footwear makes serious strides in 2023
Case Study • 1 min Read
Abercrombie & Fitch Case Study
Brief • 2 min Read
Exciting partnerships propel ALDO’s brand equity
Fall Fashion Marketing - How Consumers Prioritize Price And Quality Over Social Responsibility
Case Study • 1 min Read
McDonald's Case Study
3 Ways To Maximize Your Organization's Ongoing Impact
Brief • 2 min Read
Wendy's social media accounts are more than sassy...they're effective
Brief • 3 min Read
What do young consumers think about these 5 popular fast-food chains?
See what emotional attributes young adults ascribe to Burger King, Chick-fil-A, McDonald's, Taco Bell, and Wendy's.
Brief • 2 min Read
Travel brands spark enthusiasm with technology
20 Brands Catching Gen Z's Attention Right Now
Gen Z Loves Powers Converse Sales Gains
Brands, you're doing Pride allyship wrong
Summer Travel 2023 - Why Brands Have Little Influence On Americans' Plans
Case Study • 1 min Read
Hilton Case Study
Case Study • 1 min Read
Bose Case Study
Brief • 3 min Read
LGBTQ community finds connection through online dating apps
Brief • 3 min Read
How does your generation view social media platforms?
Corporate America's commitment to Pride Month under scrutiny
Brands benefit from having strong corporate cultures, Axios Harris 100 Poll finds
These are the 7 most hated brands in America - Elon Musk's Twitter is No. 4
Brief • 3 min Read
Do travel brands need a TikTok account?
Elon Musk's Tesla suffers huge hit in closely watched brand reputation poll
Brief • 2 min Read
Hotels.com benefits from post-COVID travel surge
Axios Harris Poll: Americans move on from "defensive" health
Patagonia and Costco are ranked America's most reputable brands. Twitter, Fox, and Trump sit at the bottom.
Fact vs. Fiction: Debunking OTC Medication Myths
Axios Harris Poll 100: Year of the tarnished titans
Disney's reputation hit by polarizing political drama
The 2023 Axios Harris Poll 100 reputation rankings
Case Study • 1 min Read
Overstock.com Case Study
Brief • 2 min Read
Legos aren't just for kids - popular toy brand gains traction with young adults
Americans want to see their favorite brands in movies, research finds
Brief • 2 min Read
Thanks to TikTok, Brita enjoys a surge in familiarity
20 Brands Catching Gen Z's Attention Right Now
Brief • 3 min Read
Could younger buyers reverse Tupperware's dip in momentum?
Brief • 2 min Read
Abbott's at-home COVID test jumps in consumers' esteem
What Brands Can Learn From Gen Z's Environmental Awakening
Brief • 2 min Read
PrettyLittleThing thrives through controversial ad campaigns
Brief • 3 min Read
Modern Fertility empowers women to understand their reproductive health
Case Study • 1 min Read
Eli Lilly Case Study
Amid SVB storm, pharma's reputation bucks downward trend and scales up driven by insulin price drops
Brief • 2 min Read
For Netflix, the 2020's have been a wild ride
Self-Care Marketing - 3 Ways Brands Can Reduce Stress And Improve Mental Health
Brief • 3 min Read
Do cosmetics brands have personalities?
Case Study • 1 min Read
Pedialyte Case Study
Brief • 3 min Read
Estée Lauder makes a play for Gen Z
Brief • 2 min Read
FanDuel sees huge growth in consumers' advertising recall
Brief • 2 min Read
FanDuel’s brand equity takes off in states with legalized sports betting
Case Study • 1 min Read
Subaru Case Study
Streamer ads performed well during the Super Bowl, research says
Brief • 2 min Read
How are other brand sponsors impacted by the Big Game?
Brief • 3 min Read
What’s the spread? – Americans’ changing attitudes towards sports betting
Brief • 1 min Read
Caution - 2023’s Super Bowl ads contain high alcohol content
Brief • 3 min Read
Please welcome the newest batch of Super Bowl advertisers
Brief • 2 min Read
What did viewers want to see from Super Bowl LVII ads?
Super Bowl Commercials - What The Public Wants And Doesn't Want In The Ads
United's Local Super Bowl Ad Pokes At Rival Southwest In Denver Market
Brief • 3 min Read
Volvo looks to establish brand loyalty with Gen Z
E-Trade CMO Andrea Zaretsky on the brand's Super Bowl legacy and the return of its iconic baby
Brief • 2 min Read
What do we expect from Super Bowl LVII's commercials?
20 Brands That Are Gaining Popularity With Gen Z
About three-quarters of people who plan to watch the Super Bowl said they're excited for the ads, research says
Brief • 2 min Read
Brand Bowl 2023 prepares for kickoff!
Brief • 3 min Read
BMW closes out 2022 with high marks from consumers
The Importance Of Brand Management In The World Of E-Commerce
Brief • 2 min Read
Hyundai soars as the top growth brand by brand equity from Q3 to Q4 2022
Brief • 2 min Read
Did the NHL secure their “linchpin” to growth?
Brief • 3 min Read
Coca-Cola Advertising Sparks Some Holiday Magic
Southwest's Brand Damage Persists, Poll Finds - Here's What The Airline Should Do Next
Case Study • 1 min Read
Prime Video x NFL Case Study
Brief • 4 min Read
Did the launch of LIV Golf change how fans feel about the PGA Tour?
Case Study • 1 min Read
Coinbase Case Study
Bob Iger vs. Bob Chapek: Inside the Disney Coup
Holiday Shopping 2022 - How Retail Brands Can Keep Black Friday Momentum Going
Don't Overreact to Musk's Changes, Twitter Advertising Still Worth It
Brief • 4 min Read
Marcus by Goldman Sachs breaks down barriers to investing
Brief • 2 min Read
Peer-to-Peer (P2P) Payment Systems Continue to Gather Steam
Brief • 3 min Read
Kroger Delivery expands the popular supermarket's reach
Twitter and TikTok get all the attention. Polling shows few US adults use them.
Case Study • 1 min Read
Costco Case Study
How Netflix and Disney+ Can Fix Ad-Supported Streaming
Brief • 3 min Read
Gen Z embraces Lenovo's innovation and sustainability
Twitter Turmoil Poses Risks to the Company's Brand
LGBT Representation in Ads Has Grown, but Many Consumers Find It Inauthentic
Brief • 2 min Read