Briefs, Case Studies, and News

Brand Tracking



Keep your finger on the pulse with the latest trends in business, culture, and more.



Brief 2 min Read

Hyundai soars as the top growth brand by brand equity from Q3 to Q4 2022

Brief 2 min Read

Did the NHL secure their “linchpin” to growth?

Brief 3 min Read

Coca-Cola Advertising Sparks Some Holiday Magic

Southwest's Brand Damage Persists, Poll Finds - Here's What The Airline Should Do Next

Case Study 1 min Read

Prime Video x NFL Case Study

Brief 4 min Read

Did the launch of LIV Golf change how fans feel about the PGA Tour?

Case Study 1 min Read

Coinbase Case Study

Bob Iger vs. Bob Chapek: Inside the Disney Coup

Holiday Shopping 2022 - How Retail Brands Can Keep Black Friday Momentum Going

Don't Overreact to Musk's Changes, Twitter Advertising Still Worth It

Brief 4 min Read

Marcus by Goldman Sachs breaks down barriers to investing

Brief 2 min Read

Peer-to-Peer (P2P) Payment Systems Continue to Gather Steam

Brief 3 min Read

Kroger Delivery expands the popular supermarket's reach

Twitter and TikTok get all the attention. Polling shows few US adults use them.

Case Study 1 min Read

Costco Case Study

How Netflix and Disney+ Can Fix Ad-Supported Streaming

Brief 3 min Read

Gen Z embraces Lenovo's innovation and sustainability

Twitter Turmoil Poses Risks to the Company's Brand

LGBT Representation in Ads Has Grown, but Many Consumers Find It Inauthentic

Brief 2 min Read

Grocery Games: How do Consumers Compare these Four Popular Grocery Brands?

20 Brands Getting Gen Z Attention Right Now

Brief 3 min Read

Nationwide inflation can't dim Ulta Beauty's glow

Inside Influencer Storefronts And How They're Driving Sales For Brands

Brief 3 min Read

Would you like some goldfish with that martini?

Brief 2 min Read

Vying for the top: Comparing key players in the vodka market

Case Study 1 min Read

Pop-Tarts Case Study

Limited-Time Offer Marketing - What Brands Need To Do This Fall

Meet the golf brands that are changing the landscape of the sport

Brief 3 min Read

Rockstar Energy appeals to women with hemp seed-infused product line

Four Under-The-Radar Ways To Elevate CX Using Digitalization

Brief 3 min Read

A noteworthy sportswear and luxury collaboration strengthens both brands

June's adidas x Gucci line sparks enthusiasm throughout the fashion world.

Case Study 1 min Read

Old Navy Case Study

Brief 3 min Read

Timberland gains a strong foothold with Gen Z

Brief 2 min Read

SHEIN: America’s number 1 fast fashion brand continues to rise

Retailers embrace "inclusive sizing"

Brief 3 min Read

Marco's Pizza races for a spot just below the podium

The Ohio-based chain is pushing to become the 4th largest pizza chain in the U.S.

Case Study 1 min Read

Panera Case Study

Brief 2 min Read

The best $5.5 million Chipotle ever spent

Brief 2 min Read

Raising Cane’s Chicken Fingers hits a serious growth spurt

Brief 2 min Read

Kraft Heinz: A childhood classic remains a Gen Z favorite

20 Brands Gaining Gen Z Attention Right Now

Case Study 1 min Read

Tripadvisor Case Study

Brief 3 min Read

Hawaiian Airlines soars to the top with exciting technological foresight

Brief 2 min Read

Booking.com’s usage soars in June as travelers give in to wanderlust

Amazon Prime Day 2022 - 3 Ways Brands Can Benefit

Brief 4 min Read

Fitbit’s product developments spark consumer enthusiasm for the brand

Brief 3 min Read

During uncertainty, home security systems gain steam

Brief 2 min Read

Electronic Arts Grows in Gen Z’s Estimation

Case Study 1 min Read

Nintendo Case Study

How Brands Should Navigate the Minefield of Political Pitfalls This Summer

How Home Appliance Brands Are Targeting Gen Z - With Help From TikTok and Phil Collins

Axios Harris Poll 100: Automotive brands show resilience

Grocery brands surge in popularity

Know Your Audience: Surviving The Fragmented World of Streaming

Millennials drive remote work push

Free speech debate targets big media

Axios Harris Poll 100: Friendly brands poisoned by politics

Brief 3 min Read

Spotify’s push for personalization delights users

Brief 2 min Read

Conscientious meal-kit brands score highly with Gen Z

Actually, Americans do want to hear what brands have to say about reproductive rights

Brief 2 min Read

Decades after launch, Smartwater remains fresh with young consumers

Case Study 1 min Read

Instagram Case Study

Brief 2 min Read

Waze Increases Brand Equity by Delighting App Users

Brief 3 min Read

TikTok: A giant among the social media giants

TikTok and Meta vie for user engagement and brand growth.

Harris Poll's Will Johnson: Why Polling Still Matters

20 Brands Gaining Gen Z Love Early in 2022

Majority of shoppers want brand values to align with their own: survey

Brief 3 min Read

Rust-Oleum sees significant brand equity growth as DIY home projects abound

Earth Day Green Messaging: 3 Strategies to Guide Brands

How an 'Anti-Billboard Approach' Is Helping Sports Teams Stand Out Outdoors

Brief 3 min Read

Millennials, fire up your (Weber) grills!

Brief 2 min Read

Purple’s Humorous Marketing Videos Effectively Raise Brand Awareness

Case Study 1 min Read

Clorox Case Study

Brief 3 min Read

Hyundai Captures Gen Z's Interest Through the Metaverse

Brief 2 min Read

Gap’s Messaging Aligns with Gen Z’s Purpose-Driven Identity

Brief 1 min Read

Social Listening in the Metaverse

Brief 1 min Read

AR and VR in the Metaverse

Brief 2 min Read

Aveeno Strives to Reverse Years of Eczema Underdiagnosis and Treatment in Black Communities

20 Brands Getting Gen Z's Attention (And Dollars)

Case Study 1 min Read

Dove Case Study

Brief 1 min Read

Headspace Users Tend to Come from Higher Asset Households

Most Consumers Worry The Metaverse May Lead Them To Lose Touch With Reality

Brief 5 min Read

"The Future Majority" and How it will Reshape Brand Loyalty

Case Study 1 min Read

Toyota Brand Tracking Case Study

Why Some Super Bowl LVI Commercials Created The Most Brand Equity

Brief 2 min Read

Gas-Powered Vehicles - A Remnant of the Past?

Brief 3 min Read

Will this Year’s Crypto Onslaught Attract Investors?

Brief 1 min Read

Super Bowl 2022 Ads Bring the Laughter

Brief 2 min Read

As Betting Expands, Sportsbook Brands Jump to Gain Users

Brief 3 min Read

Advertising Freshmen See Returns on their Pricey Investments

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Amazon Alexa

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Avocados From Mexico

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Cheetos & Doritos

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Kia

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