Briefs, Case Studies, and News

Brand Tracking



Keep your finger on the pulse with the latest trends in business, culture, and more.



Brief 2 min Read

Americans’ trust in bitcoin grows after the SEC approves spot bitcoin ETFs

Brief 2 min Read

ChatGPT consideration is highest among minority groups

Case Study 1 min Read

Lululemon Case Study

Brief 2 min Read

Planet Fitness benefits from an advertising push during New Year's resolution season

Brief 2 min Read

Pinterest is not just for the Millennials, Gen Z is moving in

Brief 2 min Read

The Israel-Hamas war shifted how TikTok users think about the platform

Brief 2 min Read

Dove benefits from running an authentic Super Bowl ad that champions body positivity

Brief 2 min Read

Popular shoe brands New Balance and Skechers score with NBA fans

Brief 1 min Read

March Brand Madness: 20 brands that over-index with NCAA basketball fans

Brief 2 min Read

CeraVe: Unconventional marketing schemes get consumers' attention

Brief 2 min Read

Super Bowl LVIII: The NFL's momentum looks unstoppable

Brief 2 min Read

Dunkin': Super Bowl ads with A-List star power pay off

Brief 2 min Read

Temu: A repetitious Super Bowl ad sparks consumer interest

Brief 2 min Read

Mirroring their favorite A-list celebrities, Gen Zers don Polo Ralph Lauren

Today's top business headlines: Boeing's door problem stokes fears of flying, SpaceX faces fines, Paramount follows record Super Bowl ratings with layoffs

20 Brands Catching Baby Boomers' Attention Right Now

Brief 2 min Read

They’re back! Gen Z is reviving UGG’s popularity

Tuned In: Is the NFL Flying Too Close to the Sun?

Case Study 1 min Read

Zara Case Study

20 Brands Catching Gen Z's Attention Right Now

Why Non-Alcoholic Beverages Can Be A Growth Category For Brands

Super Bowl Ads - What Viewers Want And Don't Want In 2024 Commercials

Brief 3 min Read

Interest in MLS Grows Along with the Launch of New Teams

Brief 2 min Read

...Ready For It? In Our Wildest Dreams We Didn’t Expect Young Women’s Interest in the NFL to Surge

Case Study 1 min Read

WNBA Case Study

Case Study 1 min Read

FTX Case Study

Brief 3 min Read

SoFi benefits from 2023's economic headwinds

Brief 3 min Read

Fuel for on the go: Nature Valley gains momentum with young consumers

Brief 3 min Read

Sephora builds brand equity through genuine LGBTQ+ support

Loyalty Programs Are Hot - 3 Ways Brands Can Grow Customers And Their Bottom Line

Case Study 1 min Read

Poshmark Case Study

Brief 2 min Read

Shopify sees big brand equity gains in Q3 2023

Delta Air Lines scores high with American travelers, but each generation has a different favorite

Case Study 1 min Read

Pepsi Case Study

20 Brands Catching Gen Z's Attention Right Now

Brief 1 min Read

Marketing win: Red Bull connects their brand name with the sports we love

Brief 3 min Read

Red Baron engages Gen Z with creative marketing campaigns

Brief 3 min Read

White Claw gains momentum throughout festival season

The Twitter Rebrand - 3 Demographic Trends Marketers Should Know

Brief 3 min Read

Gen Z opens the Pandora jewelry box

Brief 2 min Read

Barbie makes a splash with consumers this summer

Brief 3 min Read

Skechers footwear makes serious strides in 2023

Case Study 1 min Read

Abercrombie & Fitch Case Study

Brief 2 min Read

Exciting partnerships propel ALDO’s brand equity

Fall Fashion Marketing - How Consumers Prioritize Price And Quality Over Social Responsibility

Case Study 1 min Read

McDonald's Case Study

3 Ways To Maximize Your Organization's Ongoing Impact

Brief 2 min Read

Wendy's social media accounts are more than sassy...they're effective

Brief 3 min Read

What do young consumers think about these 5 popular fast-food chains?

See what emotional attributes young adults ascribe to Burger King, Chick-fil-A, McDonald's, Taco Bell, and Wendy's.

Brief 2 min Read

Travel brands spark enthusiasm with technology

20 Brands Catching Gen Z's Attention Right Now

Gen Z Loves Powers Converse Sales Gains

Brands, you're doing Pride allyship wrong

Summer Travel 2023 - Why Brands Have Little Influence On Americans' Plans

Case Study 1 min Read

Hilton Case Study

Case Study 1 min Read

Bose Case Study

Brief 3 min Read

LGBTQ community finds connection through online dating apps

Brief 3 min Read

How does your generation view social media platforms?

Corporate America's commitment to Pride Month under scrutiny

Brands benefit from having strong corporate cultures, Axios Harris 100 Poll finds

These are the 7 most hated brands in America - Elon Musk's Twitter is No. 4

Brief 3 min Read

Do travel brands need a TikTok account?

Elon Musk's Tesla suffers huge hit in closely watched brand reputation poll

Brief 2 min Read

Hotels.com benefits from post-COVID travel surge

Axios Harris Poll: Americans move on from "defensive" health

Patagonia and Costco are ranked America's most reputable brands. Twitter, Fox, and Trump sit at the bottom.

Fact vs. Fiction: Debunking OTC Medication Myths

Axios Harris Poll 100: Year of the tarnished titans

Disney's reputation hit by polarizing political drama

The 2023 Axios Harris Poll 100 reputation rankings

Case Study 1 min Read

Overstock.com Case Study

Brief 2 min Read

Legos aren't just for kids - popular toy brand gains traction with young adults

Americans want to see their favorite brands in movies, research finds

Brief 2 min Read

Thanks to TikTok, Brita enjoys a surge in familiarity

20 Brands Catching Gen Z's Attention Right Now

Brief 3 min Read

Could younger buyers reverse Tupperware's dip in momentum?

Brief 2 min Read

Abbott's at-home COVID test jumps in consumers' esteem

What Brands Can Learn From Gen Z's Environmental Awakening

Brief 2 min Read

PrettyLittleThing thrives through controversial ad campaigns

Brief 3 min Read

Modern Fertility empowers women to understand their reproductive health

Case Study 1 min Read

Eli Lilly Case Study

Amid SVB storm, pharma's reputation bucks downward trend and scales up driven by insulin price drops

Brief 2 min Read

For Netflix, the 2020's have been a wild ride

Self-Care Marketing - 3 Ways Brands Can Reduce Stress And Improve Mental Health

Brief 3 min Read

Do cosmetics brands have personalities?

Case Study 1 min Read

Pedialyte Case Study

Brief 3 min Read

Estée Lauder makes a play for Gen Z

Brief 2 min Read

FanDuel sees huge growth in consumers' advertising recall

Brief 2 min Read

FanDuel’s brand equity takes off in states with legalized sports betting

Case Study 1 min Read

Subaru Case Study

Streamer ads performed well during the Super Bowl, research says

Brief 2 min Read

How are other brand sponsors impacted by the Big Game?

Brief 3 min Read

What’s the spread? – Americans’ changing attitudes towards sports betting

Brief 1 min Read

Caution - 2023’s Super Bowl ads contain high alcohol content

Keep your finger on the pulse.

Subscribe to our newsletter for the latest trends in business, culture, and more.