Briefs, Case Studies, and News

Brand Tracking



Keep your finger on the pulse with the latest trends in business, culture, and more.



Brief 3 min Read

Amazon.de distinguishes itself from German retailer Kaufland.de with Big Deal Days

20 Brands Catching Gen Z's Attention Right Now

Brief 2 min Read

Left on the table, remembered in our hearts: Heineken’s winning campaign

Case Study 1 min Read

Snapchat Case Study

Brief 2 min Read

Chipotle boosts brand momentum among Londoners with a new app and digital discounts

Case Study 1 min Read

Spotify Case Study

Brief 2 min Read

Vinted: The struggle to maintain consumer confidence

Case Study 1 min Read

Tesla Germany Case Study

Brief 3 min Read

American Eagle's "Live Your Life" platform sparks enthusiasm among young shoppers

Brief 2 min Read

Fashion Nova: This fast fashion giant could teach a class on social media marketing

Brief 3 min Read

Revolut secures its UK banking licence, and sees a positive reaction from young investors

Brief 3 min Read

Converse takes off among liberal consumers after Harris becomes the Democratic nominee

Limited-Time Fall Marketing - What Consumers Expect From Brands

Brief 2 min Read

Subway: The sandwich chain turns heads with the release of a footlong cookie

Brief 2 min Read

Athleta’s captivating ad campaign for the Paris Olympic Games sparks brand momentum

Case Study 1 min Read

Taco Bell Case Study

Brief 3 min Read

Target's widespread price reductions spark consumer interest

Brief 2 min Read

Wendy's wins over Gen Z with affordability...and chicken

Brief 3 min Read

Walmart’s new private label brand has done more than spur spending among Millennials

Brief 2 min Read

Cost-conscious Gen Z shoppers look to Costco for supersized savings

20 Brands Catching Baby Boomers' Attention Right Now

Marketing Winners And Losers Of The Week

20 Brands Catching Gen Z's Attention Right Now

Brief 3 min Read

Liquid Death’s shocking marketing campaigns continue to accelerate brand growth

Brief 2 min Read

Bold e.l.f. Cosmetics campaign boosts brand familiarity among women

Case Study 1 min Read

Prime Case Study

Brief 2 min Read

Instagram users more often endorse the platform following political content limits

Case Study 1 min Read

Levi's Case Study

Brief 2 min Read

Baby Boomers look to TripAdvisor to chase away their winter blues

Brief 3 min Read

TikTokers treat a world cruise like reality TV, sparking interest in Royal Caribbean

20 Brands Catching Baby Boomers' Attention Right Now

Brief 2 min Read

Wayfair’s brand momentum swells with Gen Z after a brand refresh

20 Brands Catching Gen Z's Attention Right Now

Brief 2 min Read

Americans’ trust in bitcoin grows after the SEC approves spot bitcoin ETFs

Brief 2 min Read

ChatGPT consideration is highest among minority groups

Case Study 1 min Read

Lululemon Case Study

Brief 2 min Read

Planet Fitness benefits from an advertising push during New Year's resolution season

Brief 2 min Read

Pinterest is not just for the Millennials, Gen Z is moving in

Brief 2 min Read

The Israel-Hamas war shifted how TikTok users think about the platform

Brief 2 min Read

Dove benefits from running an authentic Super Bowl ad that champions body positivity

Brief 2 min Read

Popular shoe brands New Balance and Skechers score with NBA fans

Brief 1 min Read

March Brand Madness: 20 brands that over-index with NCAA basketball fans

Brief 2 min Read

CeraVe: Unconventional marketing schemes get consumers' attention

Brief 2 min Read

Super Bowl LVIII: The NFL's momentum looks unstoppable

Brief 2 min Read

Dunkin': Super Bowl ads with A-List star power pay off

Brief 2 min Read

Temu: A repetitious Super Bowl ad sparks consumer interest

Brief 2 min Read

Mirroring their favorite A-list celebrities, Gen Zers don Polo Ralph Lauren

Today's top business headlines: Boeing's door problem stokes fears of flying, SpaceX faces fines, Paramount follows record Super Bowl ratings with layoffs

20 Brands Catching Baby Boomers' Attention Right Now

Brief 2 min Read

They’re back! Gen Z is reviving UGG’s popularity

Tuned In: Is the NFL Flying Too Close to the Sun?

Case Study 1 min Read

Zara Case Study

20 Brands Catching Gen Z's Attention Right Now

Why Non-Alcoholic Beverages Can Be A Growth Category For Brands

Super Bowl Ads - What Viewers Want And Don't Want In 2024 Commercials

Brief 3 min Read

Interest in MLS Grows Along with the Launch of New Teams

Brief 2 min Read

...Ready For It? In Our Wildest Dreams We Didn’t Expect Young Women’s Interest in the NFL to Surge

Case Study 1 min Read

WNBA Case Study

Case Study 1 min Read

FTX Case Study

Brief 3 min Read

SoFi benefits from 2023's economic headwinds

Brief 3 min Read

Fuel for on the go: Nature Valley gains momentum with young consumers

Brief 3 min Read

Sephora builds brand equity through genuine LGBTQ+ support

Loyalty Programs Are Hot - 3 Ways Brands Can Grow Customers And Their Bottom Line

Case Study 1 min Read

Poshmark Case Study

Brief 2 min Read

Shopify sees big brand equity gains in Q3 2023

Delta Air Lines scores high with American travelers, but each generation has a different favorite

Case Study 1 min Read

Pepsi Case Study

20 Brands Catching Gen Z's Attention Right Now

Brief 1 min Read

Marketing win: Red Bull connects their brand name with the sports we love

Brief 3 min Read

Red Baron engages Gen Z with creative marketing campaigns

Brief 3 min Read

White Claw gains momentum throughout festival season

The Twitter Rebrand - 3 Demographic Trends Marketers Should Know

Brief 3 min Read

Gen Z opens the Pandora jewelry box

Brief 2 min Read

Barbie makes a splash with consumers this summer

Brief 3 min Read

Skechers footwear makes serious strides in 2023

Case Study 1 min Read

Abercrombie & Fitch Case Study

Brief 2 min Read

Exciting partnerships propel ALDO’s brand equity

Fall Fashion Marketing - How Consumers Prioritize Price And Quality Over Social Responsibility

Case Study 1 min Read

McDonald's Case Study

3 Ways To Maximize Your Organization's Ongoing Impact

Brief 2 min Read

Wendy's social media accounts are more than sassy...they're effective

Brief 3 min Read

What do young consumers think about these 5 popular fast-food chains?

See what emotional attributes young adults ascribe to Burger King, Chick-fil-A, McDonald's, Taco Bell, and Wendy's.

Brief 2 min Read

Travel brands spark enthusiasm with technology

20 Brands Catching Gen Z's Attention Right Now

Gen Z Loves Powers Converse Sales Gains

Brands, you're doing Pride allyship wrong

Summer Travel 2023 - Why Brands Have Little Influence On Americans' Plans

Case Study 1 min Read

Hilton Case Study

Case Study 1 min Read

Bose Case Study

Brief 3 min Read

LGBTQ community finds connection through online dating apps

Brief 3 min Read

How does your generation view social media platforms?

Corporate America's commitment to Pride Month under scrutiny

Brands benefit from having strong corporate cultures, Axios Harris 100 Poll finds

These are the 7 most hated brands in America - Elon Musk's Twitter is No. 4

Keep your finger on the pulse.

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