Briefs, Case Studies, and News

Brand Tracking



Keep your finger on the pulse with the latest trends in business, culture, and more.



Harris Poll's Will Johnson: Why Polling Still Matters

20 Brands Gaining Gen Z Love Early in 2022

Majority of shoppers want brand values to align with their own: survey

Brief 3 min Read

Rust-Oleum sees significant brand equity growth as DIY home projects abound

Earth Day Green Messaging: 3 Strategies to Guide Brands

How an 'Anti-Billboard Approach' Is Helping Sports Teams Stand Out Outdoors

Brief 3 min Read

Millennials, fire up your (Weber) grills!

Brief 2 min Read

Purple’s Humorous Marketing Videos Effectively Raise Brand Awareness

Case Study 1 min Read

Clorox Case Study

Brief 3 min Read

Hyundai Captures Gen Z's Interest Through the Metaverse

Brief 2 min Read

Gap’s Messaging Aligns with Gen Z’s Purpose-Driven Identity

Brief 1 min Read

Social Listening in the Metaverse

Brief 1 min Read

AR and VR in the Metaverse

Brief 2 min Read

Aveeno Strives to Reverse Years of Eczema Underdiagnosis and Treatment in Black Communities

20 Brands Getting Gen Z's Attention (And Dollars)

Case Study 1 min Read

Dove Case Study

Brief 1 min Read

Headspace Users Tend to Come from Higher Asset Households

Most Consumers Worry The Metaverse May Lead Them To Lose Touch With Reality

Brief 5 min Read

"The Future Majority" and How it will Reshape Brand Loyalty

Case Study 1 min Read

Toyota Brand Tracking Case Study

Why Some Super Bowl LVI Commercials Created The Most Brand Equity

Brief 2 min Read

Gas-Powered Vehicles - A Remnant of the Past?

Brief 3 min Read

Will this Year’s Crypto Onslaught Attract Investors?

Brief 1 min Read

Super Bowl 2022 Ads Bring the Laughter

Brief 2 min Read

As Betting Expands, Sportsbook Brands Jump to Gain Users

Brief 3 min Read

Advertising Freshmen See Returns on their Pricey Investments

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Amazon Alexa

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Avocados From Mexico

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Cheetos & Doritos

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Kia

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Lay's

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Crypto.com

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: T-Mobile

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: BMW

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Bud Light Hard

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Sam's Club

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Amazon Prime Video

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Rocket Mortgage

Brief 1 min Read

As Americans Struggle to Secure Cars, Awareness of Cars.com Rises

Brief 3 min Read

With the lingering threat of COVID, do Americans think Super Bowl LVI can safely proceed?

Brief 2 min Read

Cryptocurrencies Enter the Super Bowl Advertising Fray

Brief 3 min Read

Are Americans pumped for Super Bowl LVI? …Or for the ads?

Brief 1 min Read

NFL Sees a Surge in Momentum with Younger Fans

Brief 2 min Read

Despite low levels of inventory, consumer enthusiasm for Rivian soars

Brief 3 min Read

Do virtual events have a place in the post-pandemic future?

Brands Are Overconfident With Their Privacy Approach

Brief 3 min Read

How can smaller streaming services gain subscribers in a crowded marketplace?

Brief 4 min Read

Insurance Mascots and What Allstate’s “Mayhem” Shows Us About Them

Brief 3 min Read

What does the Aaron Rodgers vaccine controversy teach brands?

Facebook changing its name to Meta damaged its already battered reputation, a study found

Brand trust in Facebook actually fell after it changed its name to Meta

Brief

The Next Generation and Music Discovery: Implications for Brands

Brief 3 min Read

Despite Supply Chain Issues, Consumers Aren’t Ready For Holiday Ads

Brief 2 min Read

Viewers Pay Up For An Ad-Free Streaming Experience

Facebook Users Unlikely To Delete App But Want Brands To Pull Ads, Poll Finds

Brief 7 min Read

Not Your Parents' Luxury: Watches and Jewelry Brands Lean Into Bold, Diverse Marketing

Brands in heritage industries like watches and jewelry are deploying marketing strategies that revive their brand among younger and more diverse consumer segments.

Brief

How Vaccine Mandates Drive Consumer Decisions

Case Study 1 min Read

PrettyLittleThing Case Study: Influencer Campaigns

Brief 1 min Read

Tokyo Olympics Ad Tracker: Visa

Brief

NFL viewership may dip in 2021 as Americans avoid in-person games and crowded bars

Brief 1 min Read

Tokyo Olympics Ad Tracker: Toyota

Brief 1 min Read

Tokyo Olympics Ad Tracker: Etsy

Brief 1 min Read

Tokyo Olympics Ad Tracker: Facebook

Brief 1 min Read

Tokyo Olympics Ad Tracker: Comcast

Brief 1 min Read

Tokyo Olympics Ad Tracker: Oreo

Brief 1 min Read

Tokyo Olympics Ad Tracker: Peloton

Brief 1 min Read

Tokyo Olympics Ad Tracker: Subway

Brief 4 min Read

Hard Seltzer Wars

Brief

2020 Summer Olympics: An Outlook on Viewership and Brand Value

Brief 2 min Read

Back-To-School Shopping is Back in Full Swing

Case Study 1 min Read

Peloton Brand Tracking Case Study

Brief

Victoria Secret's Rebrand Moves the Needle With Millennial Shoppers

Brief 3 min Read

Amazon Prime Day Kicks Off Holiday Shopping Season for Prime Members

Brief 2 min Read

In-Store Food Samples Poised For a Comeback

Brief 3 min Read

Recharging the Electric Vehicle Market

Brief 2 min Read

"Eco"-nomics: The Business Case for Going Plant-Based

Brief 3 min Read

Brick-and-Mortar Banks Still Play Critical Role in Post-Pandemic America

Brief

Upfronts 2021: Ad-Heavy Streaming Experiences Make Viewers Tune Out for Good

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The Social Media Brandscape

Brief 1 min Read

Ocean Spray TikTok Spotlight

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Chipotle TikTok Spotlight

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McDonald's TikTok Spotlight

Brief 3 min Read

Mother's Day Campaigns Must Adapt to a Post-Pandemic World

Brief 3 min Read

Consumers Remain Wary of Data Collection, But Opt-in Features Help

Brief

The Return of the Noid: Domino's Brings Back '80s-Era Mascot

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The Power Of A Brand Ecosystem

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How To Establish A Trusted Brand

Brief 1 min Read

Brand Bowl 2021 Ad Tracker: Bud Light Seltzer

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Brand Bowl 2021 Ad Tracker: DoorDash

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New Entrants Experience Lift

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Brand Bowl 2021 Ad Tracker: Cheetos

Brief

Generational Divide?

Brief 1 min Read

Brand Bowl 2021 Ad Tracker: Bud Light

Brief

Brand Bowl 2021 Ad Tracker: General Motors

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