Briefs, Case Studies, and News

Brand Tracking



Keep your finger on the pulse with the latest trends in business, culture, and more.



Delta Air Lines scores high with American travelers, but each generation has a different favorite

Case Study 1 min Read

Pepsi Case Study

20 Brands Catching Gen Z's Attention Right Now

Brief 1 min Read

Marketing win: Red Bull connects their brand name with the sports we love

Brief 3 min Read

Red Baron engages Gen Z with creative marketing campaigns

Brief 3 min Read

White Claw gains momentum throughout festival season

The Twitter Rebrand - 3 Demographic Trends Marketers Should Know

Brief 3 min Read

Gen Z opens the Pandora jewelry box

Brief 2 min Read

Barbie makes a splash with consumers this summer

Brief 3 min Read

Skechers footwear makes serious strides in 2023

Case Study 1 min Read

Abercrombie & Fitch Case Study

Brief 2 min Read

Exciting partnerships propel ALDO’s brand equity

Fall Fashion Marketing - How Consumers Prioritize Price And Quality Over Social Responsibility

Case Study 1 min Read

McDonald's Case Study

3 Ways To Maximize Your Organization's Ongoing Impact

Brief 2 min Read

Wendy's social media accounts are more than sassy...they're effective

Brief 3 min Read

What do young consumers think about these 5 popular fast-food chains?

See what emotional attributes young adults ascribe to Burger King, Chick-fil-A, McDonald's, Taco Bell, and Wendy's.

Brief 2 min Read

Travel brands spark enthusiasm with technology

20 Brands Catching Gen Z's Attention Right Now

Gen Z Loves Powers Converse Sales Gains

Brands, you're doing Pride allyship wrong

Summer Travel 2023 - Why Brands Have Little Influence On Americans' Plans

Case Study 1 min Read

Hilton Case Study

Case Study 1 min Read

Bose Case Study

Brief 3 min Read

LGBTQ community finds connection through online dating apps

Brief 3 min Read

How does your generation view social media platforms?

Corporate America's commitment to Pride Month under scrutiny

Brands benefit from having strong corporate cultures, Axios Harris 100 Poll finds

These are the 7 most hated brands in America - Elon Musk's Twitter is No. 4

Brief 3 min Read

Do travel brands need a TikTok account?

Elon Musk's Tesla suffers huge hit in closely watched brand reputation poll

Brief 2 min Read

Hotels.com benefits from post-COVID travel surge

Axios Harris Poll: Americans move on from "defensive" health

Patagonia and Costco are ranked America's most reputable brands. Twitter, Fox, and Trump sit at the bottom.

Fact vs. Fiction: Debunking OTC Medication Myths

Axios Harris Poll 100: Year of the tarnished titans

Disney's reputation hit by polarizing political drama

The 2023 Axios Harris Poll 100 reputation rankings

Case Study 1 min Read

Overstock.com Case Study

Brief 2 min Read

Legos aren't just for kids - popular toy brand gains traction with young adults

Americans want to see their favorite brands in movies, research finds

Brief 2 min Read

Thanks to TikTok, Brita enjoys a surge in familiarity

20 Brands Catching Gen Z's Attention Right Now

Brief 3 min Read

Could younger buyers reverse Tupperware's dip in momentum?

Brief 2 min Read

Abbott's at-home COVID test jumps in consumers' esteem

What Brands Can Learn From Gen Z's Environmental Awakening

Brief 2 min Read

PrettyLittleThing thrives through controversial ad campaigns

Brief 3 min Read

Modern Fertility empowers women to understand their reproductive health

Case Study 1 min Read

Eli Lilly Case Study

Amid SVB storm, pharma's reputation bucks downward trend and scales up driven by insulin price drops

Brief 2 min Read

For Netflix, the 2020's have been a wild ride

Self-Care Marketing - 3 Ways Brands Can Reduce Stress And Improve Mental Health

Brief 3 min Read

Do cosmetics brands have personalities?

Case Study 1 min Read

Pedialyte Case Study

Brief 3 min Read

Estée Lauder makes a play for Gen Z

Brief 2 min Read

FanDuel sees huge growth in consumers' advertising recall

Brief 2 min Read

FanDuel’s brand equity takes off in states with legalized sports betting

Case Study 1 min Read

Subaru Case Study

Streamer ads performed well during the Super Bowl, research says

Brief 2 min Read

How are other brand sponsors impacted by the Big Game?

Brief 3 min Read

What’s the spread? – Americans’ changing attitudes towards sports betting

Brief 1 min Read

Caution - 2023’s Super Bowl ads contain high alcohol content

Brief 3 min Read

Please welcome the newest batch of Super Bowl advertisers

Brief 2 min Read

What did viewers want to see from Super Bowl LVII ads?

Super Bowl Commercials - What The Public Wants And Doesn't Want In The Ads

United's Local Super Bowl Ad Pokes At Rival Southwest In Denver Market

Brief 3 min Read

Volvo looks to establish brand loyalty with Gen Z

E-Trade CMO Andrea Zaretsky on the brand's Super Bowl legacy and the return of its iconic baby

Brief 2 min Read

What do we expect from Super Bowl LVII's commercials?

20 Brands That Are Gaining Popularity With Gen Z

About three-quarters of people who plan to watch the Super Bowl said they're excited for the ads, research says

Brief 2 min Read

Brand Bowl 2023 prepares for kickoff!

Brief 3 min Read

BMW closes out 2022 with high marks from consumers

The Importance Of Brand Management In The World Of E-Commerce

Brief 2 min Read

Hyundai soars as the top growth brand by brand equity from Q3 to Q4 2022

Brief 2 min Read

Did the NHL secure their “linchpin” to growth?

Brief 3 min Read

Coca-Cola Advertising Sparks Some Holiday Magic

Southwest's Brand Damage Persists, Poll Finds - Here's What The Airline Should Do Next

Case Study 1 min Read

Prime Video x NFL Case Study

Brief 4 min Read

Did the launch of LIV Golf change how fans feel about the PGA Tour?

Case Study 1 min Read

Coinbase Case Study

Bob Iger vs. Bob Chapek: Inside the Disney Coup

Holiday Shopping 2022 - How Retail Brands Can Keep Black Friday Momentum Going

Don't Overreact to Musk's Changes, Twitter Advertising Still Worth It

Brief 4 min Read

Marcus by Goldman Sachs breaks down barriers to investing

Brief 2 min Read

Peer-to-Peer (P2P) Payment Systems Continue to Gather Steam

Brief 3 min Read

Kroger Delivery expands the popular supermarket's reach

Twitter and TikTok get all the attention. Polling shows few US adults use them.

Case Study 1 min Read

Costco Case Study

How Netflix and Disney+ Can Fix Ad-Supported Streaming

Brief 3 min Read

Gen Z embraces Lenovo's innovation and sustainability

Twitter Turmoil Poses Risks to the Company's Brand

LGBT Representation in Ads Has Grown, but Many Consumers Find It Inauthentic

Brief 2 min Read

Grocery Games: How do Consumers Compare these Four Popular Grocery Brands?

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