Brief • 3 min Read
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Briefs, Case Studies, and News
Brand Tracking
Corporate America's commitment to Pride Month under scrutiny
Brands benefit from having strong corporate cultures, Axios Harris 100 Poll finds
These are the 7 most hated brands in America - Elon Musk's Twitter is No. 4
Brief • 3 min Read
Do travel brands need a TikTok account?
Elon Musk's Tesla suffers huge hit in closely watched brand reputation poll
Keep your finger on the pulse with the latest trends in business, culture, and more.
Brief • 2 min Read
Hotels.com benefits from post-COVID travel surge
Axios Harris Poll: Americans move on from "defensive" health
Patagonia and Costco are ranked America's most reputable brands. Twitter, Fox, and Trump sit at the bottom.
Fact vs. Fiction: Debunking OTC Medication Myths
Axios Harris Poll 100: Year of the tarnished titans
Disney's reputation hit by polarizing political drama
The 2023 Axios Harris Poll 100 reputation rankings
Case Study • 1 min Read
Overstock.com Case Study
Brief • 2 min Read
Legos aren't just for kids - popular toy brand gains traction with young adults
Americans want to see their favorite brands in movies, research finds
Brief • 2 min Read
Thanks to TikTok, Brita enjoys a surge in familiarity
20 Brands Catching Gen Z's Attention Right Now
Brief • 3 min Read
Could younger buyers reverse Tupperware's dip in momentum?
Brief • 2 min Read
Abbott's at-home COVID test jumps in consumers' esteem
What Brands Can Learn From Gen Z's Environmental Awakening
Brief • 2 min Read
PrettyLittleThing thrives through controversial ad campaigns
Brief • 3 min Read
Modern Fertility empowers women to understand their reproductive health
Case Study • 1 min Read
Eli Lilly Case Study
Amid SVB storm, pharma's reputation bucks downward trend and scales up driven by insulin price drops
Brief • 2 min Read
For Netflix, the 2020's have been a wild ride
Self-Care Marketing - 3 Ways Brands Can Reduce Stress And Improve Mental Health
Brief • 3 min Read
Do cosmetics brands have personalities?
Case Study • 1 min Read
Pedialyte Case Study
Brief • 3 min Read
Estée Lauder makes a play for Gen Z
Brief • 2 min Read
FanDuel sees huge growth in consumers' advertising recall
Brief • 2 min Read
FanDuel’s brand equity takes off in states with legalized sports betting
Case Study • 1 min Read
Subaru Case Study
Streamer ads performed well during the Super Bowl, research says
Brief • 2 min Read
How are other brand sponsors impacted by the Big Game?
Brief • 3 min Read
What’s the spread? – Americans’ changing attitudes towards sports betting
Brief • 1 min Read
Caution - 2023’s Super Bowl ads contain high alcohol content
Brief • 3 min Read
Please welcome the newest batch of Super Bowl advertisers
Brief • 2 min Read
What did viewers want to see from Super Bowl LVII ads?
Super Bowl Commercials - What The Public Wants And Doesn't Want In The Ads
United's Local Super Bowl Ad Pokes At Rival Southwest In Denver Market
Brief • 3 min Read
Volvo looks to establish brand loyalty with Gen Z
E-Trade CMO Andrea Zaretsky on the brand's Super Bowl legacy and the return of its iconic baby
Brief • 2 min Read
What do we expect from Super Bowl LVII's commercials?
20 Brands That Are Gaining Popularity With Gen Z
About three-quarters of people who plan to watch the Super Bowl said they're excited for the ads, research says
Brief • 2 min Read
Brand Bowl 2023 prepares for kickoff!
Brief • 3 min Read
BMW closes out 2022 with high marks from consumers
The Importance Of Brand Management In The World Of E-Commerce
Brief • 2 min Read
Hyundai soars as the top growth brand by brand equity from Q3 to Q4 2022
Brief • 2 min Read
Did the NHL secure their “linchpin” to growth?
Brief • 3 min Read
Coca-Cola Advertising Sparks Some Holiday Magic
Southwest's Brand Damage Persists, Poll Finds - Here's What The Airline Should Do Next
Case Study • 1 min Read
Prime Video x NFL Case Study
Brief • 4 min Read
Did the launch of LIV Golf change how fans feel about the PGA Tour?
Case Study • 1 min Read
Coinbase Case Study
Bob Iger vs. Bob Chapek: Inside the Disney Coup
Holiday Shopping 2022 - How Retail Brands Can Keep Black Friday Momentum Going
Don't Overreact to Musk's Changes, Twitter Advertising Still Worth It
Brief • 4 min Read
Marcus by Goldman Sachs breaks down barriers to investing
Brief • 2 min Read
Peer-to-Peer (P2P) Payment Systems Continue to Gather Steam
Brief • 3 min Read
Kroger Delivery expands the popular supermarket's reach
Twitter and TikTok get all the attention. Polling shows few US adults use them.
Case Study • 1 min Read
Costco Case Study
How Netflix and Disney+ Can Fix Ad-Supported Streaming
Brief • 3 min Read
Gen Z embraces Lenovo's innovation and sustainability
Twitter Turmoil Poses Risks to the Company's Brand
LGBT Representation in Ads Has Grown, but Many Consumers Find It Inauthentic
Brief • 2 min Read
Grocery Games: How do Consumers Compare these Four Popular Grocery Brands?
20 Brands Getting Gen Z Attention Right Now
Brief • 3 min Read
Nationwide inflation can't dim Ulta Beauty's glow
Inside Influencer Storefronts And How They're Driving Sales For Brands
Brief • 3 min Read
Would you like some goldfish with that martini?
Brief • 2 min Read
Vying for the top: Comparing key players in the vodka market
Case Study • 1 min Read
Pop-Tarts Case Study
Limited-Time Offer Marketing - What Brands Need To Do This Fall
Meet the golf brands that are changing the landscape of the sport
Brief • 3 min Read
Rockstar Energy appeals to women with hemp seed-infused product line
Four Under-The-Radar Ways To Elevate CX Using Digitalization
Brief • 3 min Read
A noteworthy sportswear and luxury collaboration strengthens both brands
June's adidas x Gucci line sparks enthusiasm throughout the fashion world.
Case Study • 1 min Read
Old Navy Case Study
Brief • 3 min Read
Timberland gains a strong foothold with Gen Z
Brief • 2 min Read
SHEIN: America’s number 1 fast fashion brand continues to rise
Retailers embrace "inclusive sizing"
Brief • 3 min Read
Marco's Pizza races for a spot just below the podium
The Ohio-based chain is pushing to become the 4th largest pizza chain in the U.S.
Case Study • 1 min Read
Panera Case Study
Brief • 2 min Read
The best $5.5 million Chipotle ever spent
Brief • 2 min Read
Raising Cane’s Chicken Fingers hits a serious growth spurt
Brief • 2 min Read
Kraft Heinz: A childhood classic remains a Gen Z favorite
20 Brands Gaining Gen Z Attention Right Now
Case Study • 1 min Read
Tripadvisor Case Study
Brief • 3 min Read
Hawaiian Airlines soars to the top with exciting technological foresight
Brief • 2 min Read
Booking.com’s usage soars in June as travelers give in to wanderlust
Amazon Prime Day 2022 - 3 Ways Brands Can Benefit
Brief • 4 min Read
Fitbit’s product developments spark consumer enthusiasm for the brand
Brief • 3 min Read
During uncertainty, home security systems gain steam
Brief • 2 min Read
Electronic Arts Grows in Gen Z’s Estimation
Case Study • 1 min Read
Nintendo Case Study
How Brands Should Navigate the Minefield of Political Pitfalls This Summer