Brief • 3 min Read
From Exclusive to Inclusive
Abercrombie & Fitch Transforms into a More Welcoming Brand
To illustrate the value of brand tracking, we evaluated Abercrombie’s shift from marketing to the “cool kids” to including consumers of all sizes, ethnicities, and backgrounds. How did Abercrombie’s personality update impact consumers’ perception of the brand? Download our case study to find out!
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