From Exclusive to Inclusive

Abercrombie & Fitch Transforms into a More Welcoming Brand

To illustrate the value of brand tracking, we evaluated Abercrombie’s shift from marketing to the “cool kids” to including consumers of all sizes, ethnicities, and backgrounds. How did Abercrombie’s personality update impact consumers’ perception of the brand? Download our case study to find out!


Catherine Ake

Senior Marketing and Content Strategist


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