Prime Case Study

The Light That Burns Twice As Bright…

After a meteoric rise in popularity, can PRIME sustain its growth?

Logan Paul and KSI launched PRIME Hydration in 2022. By 2023, PRIME was projected to reach $1.2 billion in sales. Despite their fast rise, the popular brand was hit by several class action lawsuits – alleging the presence of excessive caffeine in PRIME Energy and PFAS chemicals.

Using data from QuestBrand, we examined how PRIME’s legal headwinds impacted consumer brand perception. Download our case study to find out!