Lululemon Case Study

An Unconventional Show Of Brand Confidence

Lululemon Leans Into Gen Z Culture With A “Dupe Swap”

In May 2023, Lululemon hosted a “Dupe Swap” in Los Angeles. At the event, consumers got a free pair of Align leggings if they turned in a knockoff to demonstrate Lululemon’s superior quality. In all, Lululemon gave away $97K worth of merchadise.

Using data from QuestBrand, we examined how Lululemon’s “Dupe Swap” impacted Gen Z’s perception of the popular athleisure brand. Download our case study to find out!