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Beyoncé’s Song “Levii’s Jeans” Positively Impacted The Levi’s Brand

In March 2024, Beyoncé launched her first country-style album, Cowboy Carter, which includes the catchy song “Levii’s Jeans.” After the song’s release, the brand’s stock jumped 20%, and Levi’s experienced a 20% increase in foot traffic in their US stores.

Using data from QuestBrand, we examined how Beyoncé’s mention of this classically-American brand impacted Gen Z’s perception of Levi’s. Download our case study to find out!


Catherine Ake

Senior Marketing and Content Strategist


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