A Partnership with Celebrity Star Power

Kim Kardashian’s SKIMS Shapewear Company Partners with the NBA & WNBA

To illustrate the value of brand tracking, we evaluated the impact of SKIMS’ partnership on how young adults think about the WNBA brand.

How did consumer perception of the WNBA change at the end of 2023? Download our case study to find out!


Catherine Ake

Senior Marketing and Content Strategist


Related Content