Brief • 2 min Read
A Partnership with Celebrity Star Power
Kim Kardashian’s SKIMS Shapewear Company Partners with the NBA & WNBA
To illustrate the value of brand tracking, we evaluated the impact of SKIMS’ partnership on how young adults think about the WNBA brand.
How did consumer perception of the WNBA change at the end of 2023? Download our case study to find out!
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