Case Study • 1 min Read
A Reputation For Value
Taco Bell’s Affordability Wins Out With Lower-Income Consumers
“Fast-food” has long been synonymous with “affordable food,” but recent inflationary pressures have shifted this perception. However, Taco Bell’s reputation for affordability has helped them maintain popularity with lower-income US adults.
Using data from QuestBrand, we examined how Taco Bell’s strong brand reputation helped them attract customers as discretionary spending decreased. Download our case study to learn more!
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