Case Study • 1 min Read
Core Menu Items Get an Upgrade
A look at McDonald’s 2023 Burger Glow Up
To illustrate the value of brand tracking, we evaluated the impact of McDonald’s April announcement that they would be upgrading the quality of their famed burgers. How did McDonald’s burger upgrades impact consumers’ perception of the fast-food giant? Download our case study to find out!
Subscribe for more Insights
Subscribe to our newsletter for the latest trends in business, politics, culture, and more.
Related Content