Briefs, Case Studies, and News

Brief • 3 min Read

A noteworthy sportswear and luxury collaboration strengthens both brands

June's adidas x Gucci line sparks enthusiasm throughout the fashion world.

Catherine Ake • September 21, 2022

Case Study • 1 min Read

Old Navy Case Study

Catherine Ake • September 16, 2022

Brief • 3 min Read

Timberland gains a strong foothold with Gen Z

Catherine Ake • September 12, 2022

Brief • 2 min Read

SHEIN: America’s number 1 fast fashion brand continues to rise

Catherine Ake • September 9, 2022

Brief • 7 min Read

Not Your Parents' Luxury: Watches and Jewelry Brands Lean Into Bold, Diverse Marketing

Brands in heritage industries like watches and jewelry are deploying marketing strategies that revive their brand among younger and more diverse consumer segments.

Dami Rosanwo • September 13, 2021

Interest in designer collabs grows as Gen Zers view luxury goods as assets

Julia Gray • Morning Brew • August 23, 2021

Brief • 3 min Read

Pandemic Fashion Hits Home

Bedroom casual is the new business casual.

Dami Rosanwo • December 18, 2020