Briefs, Case Studies, and News

Apparel & Fashion



Keep your finger on the pulse with the latest trends in business, culture, and more.



Case Study 1 min Read

Zara Case Study

Case Study 1 min Read

WNBA Case Study

The Subscription Economy - How Brands Can Unlock Sustainable Revenue Streams

Case Study 1 min Read

Poshmark Case Study

Will Johnson: How Cook County residents feel about the Magnificent Mile

Brief 3 min Read

Gen Z opens the Pandora jewelry box

Brief 3 min Read

Skechers footwear makes serious strides in 2023

Case Study 1 min Read

Abercrombie & Fitch Case Study

Brief 2 min Read

Exciting partnerships propel ALDO’s brand equity

Fall Fashion Marketing - How Consumers Prioritize Price And Quality Over Social Responsibility

Gen Z Loves Powers Converse Sales Gains

20 Brands Catching Gen Z's Attention Right Now

Brief 2 min Read

PrettyLittleThing thrives through controversial ad campaigns

What If Buying Used Clothes Was as Easy as Buying New?

Brief 3 min Read

A noteworthy sportswear and luxury collaboration strengthens both brands

June's adidas x Gucci line sparks enthusiasm throughout the fashion world.

Case Study 1 min Read

Old Navy Case Study

Brief 3 min Read

Timberland gains a strong foothold with Gen Z

Brief 2 min Read

SHEIN: America’s number 1 fast fashion brand continues to rise

Brief 7 min Read

Not Your Parents' Luxury: Watches and Jewelry Brands Lean Into Bold, Diverse Marketing

Brands in heritage industries like watches and jewelry are deploying marketing strategies that revive their brand among younger and more diverse consumer segments.

Interest in designer collabs grows as Gen Zers view luxury goods as assets

Brief 3 min Read

Pandemic Fashion Hits Home

Bedroom casual is the new business casual.

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