Case Study • 1 min Read
Keep your finger on the pulse.
Subscribe to our newsletter for the latest trends in business, culture, and more.
Briefs, Case Studies, and News
Apparel & Fashion
Will Johnson: How Cook County residents feel about the Magnificent Mile
Brief • 3 min Read
Gen Z opens the Pandora jewelry box
Brief • 3 min Read
Skechers footwear makes serious strides in 2023
Case Study • 1 min Read
Abercrombie & Fitch Case Study
Brief • 2 min Read
Exciting partnerships propel ALDO’s brand equity
Keep your finger on the pulse with the latest trends in business, culture, and more.
Fall Fashion Marketing - How Consumers Prioritize Price And Quality Over Social Responsibility
Gen Z Loves Powers Converse Sales Gains
20 Brands Catching Gen Z's Attention Right Now
Brief • 2 min Read
PrettyLittleThing thrives through controversial ad campaigns
What If Buying Used Clothes Was as Easy as Buying New?
Brief • 3 min Read
A noteworthy sportswear and luxury collaboration strengthens both brands
June's adidas x Gucci line sparks enthusiasm throughout the fashion world.
Case Study • 1 min Read
Old Navy Case Study
Brief • 3 min Read
Timberland gains a strong foothold with Gen Z
Brief • 2 min Read
SHEIN: America’s number 1 fast fashion brand continues to rise
Brief • 7 min Read
Not Your Parents' Luxury: Watches and Jewelry Brands Lean Into Bold, Diverse Marketing
Brands in heritage industries like watches and jewelry are deploying marketing strategies that revive their brand among younger and more diverse consumer segments.
Interest in designer collabs grows as Gen Zers view luxury goods as assets
Brief • 3 min Read
Pandemic Fashion Hits Home
Bedroom casual is the new business casual.