Case Study • 1 min Read
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Briefs, Case Studies, and News
Apparel & Fashion
Brief • 2 min Read
Popular shoe brands New Balance and Skechers score with NBA fans
Brief • 2 min Read
Temu: A repetitious Super Bowl ad sparks consumer interest
Brief • 2 min Read
Mirroring their favorite A-list celebrities, Gen Zers don Polo Ralph Lauren
Brief • 2 min Read
They’re back! Gen Z is reviving UGG’s popularity
Case Study • 1 min Read
Zara Case Study
Keep your finger on the pulse with the latest trends in business, culture, and more.
Case Study • 1 min Read
WNBA Case Study
The Subscription Economy - How Brands Can Unlock Sustainable Revenue Streams
Case Study • 1 min Read
Poshmark Case Study
Will Johnson: How Cook County residents feel about the Magnificent Mile
Brief • 3 min Read
Gen Z opens the Pandora jewelry box
Brief • 3 min Read
Skechers footwear makes serious strides in 2023
Case Study • 1 min Read
Abercrombie & Fitch Case Study
Brief • 2 min Read
Exciting partnerships propel ALDO’s brand equity
Fall Fashion Marketing - How Consumers Prioritize Price And Quality Over Social Responsibility
Gen Z Loves Powers Converse Sales Gains
20 Brands Catching Gen Z's Attention Right Now
Brief • 2 min Read
PrettyLittleThing thrives through controversial ad campaigns
What If Buying Used Clothes Was as Easy as Buying New?
Brief • 3 min Read
A noteworthy sportswear and luxury collaboration strengthens both brands
June's adidas x Gucci line sparks enthusiasm throughout the fashion world.
Case Study • 1 min Read
Old Navy Case Study
Brief • 3 min Read
Timberland gains a strong foothold with Gen Z
Brief • 2 min Read
SHEIN: America’s number 1 fast fashion brand continues to rise
Brief • 7 min Read
Not Your Parents' Luxury: Watches and Jewelry Brands Lean Into Bold, Diverse Marketing
Brands in heritage industries like watches and jewelry are deploying marketing strategies that revive their brand among younger and more diverse consumer segments.
Interest in designer collabs grows as Gen Zers view luxury goods as assets
Brief • 3 min Read
Pandemic Fashion Hits Home
Bedroom casual is the new business casual.