Platforms & Brands

 

How can brands successfully navigate TikTok, the Metaverse, and the expanding tech environment?

Read TikTok

Tech Platforms are Influencing Consumers More than Ever

And brands must effectively engage on trending platforms to grow consumer awareness and loyalty.

Learn how consumers respond to brand initiatives on popular tech platforms, and how to adapt marketing strategies to these ever-evolving social media services. How and where brands interact with key consumer segments matters for presenting an authentic voice, and for building positive brand equity.

Read Metaverse More Insights

Brief

The Social Media Brandscape

Brief 1 min Read

Ocean Spray TikTok Spotlight

Brief

Chipotle TikTok Spotlight

Brief

McDonald's TikTok Spotlight

Brief 4 min Read

Businesses Anticipate Significant Increase in Social Media Investments as it Becomes Essential for Long-Term Success

In The News

Facebook Users Unlikely To Delete App But Want Brands To Pull Ads, Poll Finds

In The News

Everything You Need To Know About TikTok Advertising

In The News

TikTok Tactics: What to Know About Reaching Audiences on the Social Media Platform

In The News

Facebook's booming business, sinking reptuation

In The News

Inside the Race for Brands' TikTok Ad Dollars

Case Study 1 min Read

PrettyLittleThing Case Study: Influencer Campaigns

Brief 4 min Read

What Is Social Listening And How To Use It

Brief

Zoom Parenting and The Rise of Permissibility

In The News

Floyd Mayweather vs. Logan Paul showcases boxing's alternative universe

In The News

Marketing Brew Good tipper

Brief 4 min Read

Americans Are Interested in AR, VR, and the Metaverse

In The News

Wall Street hopes young people will drive a metaverse boom - but only 38% of Gen Zs think it's the next big thing

In The News

These startups are creating NFTs and digital swag for the metaverse middle class

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