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Keep your finger on the pulse with the latest trends in business, culture, and more.



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America This Week: June 11, 2026

The latest trends in society and culture from The Harris Poll, straight from our CEO John Gerzema.

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Meet The Axios Harris Poll 100 Challengers, Childcare and Mental Health, Brands Winning With Gen Z, The Rise of Crypto

What’s The Story behind the latest research? The Harris Poll helps you turn insights into strategic business impact.

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America This Week: June 4, 2026

The latest trends in society and culture from The Harris Poll, straight from our CEO John Gerzema.

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America This Week: May 28, 2026

The latest trends in society and culture from The Harris Poll, straight from our CEO John Gerzema.

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Axios Harris Poll 100, Maternal Mental Health, Toxic Bosses, Bladder Cancer's Burden, The Milken Report

What’s The Story behind the latest research? The Harris Poll helps you turn insights into strategic business impact.

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America This Week: May 14, 2026

The latest trends in society and culture from The Harris Poll, straight from our CEO John Gerzema.

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AI Research, EV Trust, AI Heartbreak, Maternal Health, and POSSIBLE 2026

What’s The Story behind the latest research? The Harris Poll helps you turn insights into strategic business impact.

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America This Week: May 7, 2026

The latest trends in society and culture from The Harris Poll, straight from our CEO John Gerzema.

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America This Week: April 29, 2026

The latest trends in society and culture from The Harris Poll.

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Lou AI, Cannes, Data Quality, and Intelligent Finance

What’s The Story behind the latest research? The Harris Poll helps you turn insights into strategic business impact.

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America This Week: April 23, 2026

The latest trends in society and culture from The Harris Poll.

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America This Week: April 16, 2026

The latest trends in society and culture from The Harris Poll.

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Witches, Housing, AI Agents, and Curling

What's The Story behind the latest research? The Harris Poll helps you turn insights into strategic business impact.

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ATW: Americans Sour on Homeowning, Why GLP-1s Would Grow With Employer Coverage, and Will The World Cup Finally Tip America Into Soccer Fandom?

The latest trends in society and culture from The Harris Poll.

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ATW: Future Jobs, Wealth Beyond Money, and Living Room Creators

The latest trends in society and culture from The Harris Poll.

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Insights from SXSW, Gen Z’s Evolving Relationship with TikTok, What Matters for Hispanic Voters in Texas, and Investor Tax Expectations

What's The Story behind the latest research? The Harris Poll helps you turn insights into strategic business impact.

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The Watch Party is the New Dinner Party, Snail Mail is So Hot Right Now, and Wellness Travel is Booming

The latest trends in society and culture from The Harris Poll.

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Science, Tariff Tensions, and Tracking Gen Z's Path

This week: How Americans value science, rising tariff tensions, and what tracking reveals about Gen Z's lives after high school.

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America's Pastimes and Gen Z's Self-Taught Skills

This week: America's favorite pastimes, global English skills, the Parent Confidence Index, and Gen Z's self-taught streak.

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Is Time on TikTok’s Side?, AI Helps English Go Global, and Hispanic Voters Choose Issues Not Parties

The latest trends in society and culture from The Harris Poll.

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Sports Betting, GEO Explained, and Healthcare Access

This week: Is sports betting the new cigarettes, GEO explained simply, and why only half of Americans can access affordable care.

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Chinese Automakers, Global Sports, and Gen Z Dating

This week: How the US views Chinese automakers, our global sports insights, the price of play, and Gen Z's dating habits.

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Dating Apps Detox, Child Care Drives Productivity, and FOBO Fuels The Self-Taught Skills Boom

The latest trends in society and culture from The Harris Poll.

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Astrology for Careers, AI Pressure, and Costly Pets

This week: Why people turn to astrology for career advice, the heat CIOs feel on AI, and how pets now rival kids in cost.

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Brand Bowl 2026, Storytelling, and Gen Z's Regrets

This week: Inside Brand Bowl 2026, the shift from staff to storytellers, and Gen Z's early retirement regrets.

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The Opt Out Economy, Good Credit Gets a Second Date, and Surprising Differences in Generational Views on Fiscal Health

The latest trends in society and culture from The Harris Poll Good morning from Philadelphia, where I’m down at Wharton today, looking forward to teaching a class. One Interesting Number: 81. Posting a new beau on your social media shows you’re getting serious with Gen Z, believing the act indicates commitment (81%). But be wary […]

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Big Game Ads: What Viewers Really Want

This week: Celebrity spokespeople under the spotlight, what viewers want from Super Bowl ads, and America's biggest social ritual.

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AI-Proof Careers, Gen Z Exits, and Money Secrets

This week: Why blue-collar work looks AI-proof, Gen Z's 'it's not you, it's me' moment, and why most couples hide their finances.

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GLP-1s Beyond Weight Loss and AI Fatigue on TV

This week: GLP-1s reach past weight loss, viewers want AI off their screens, and why leaders rarely ask for honest feedback.

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The Joy Rematch and Gen X's Retirement Worries

This week: The joy rematch in sports, the Confidence in Business Index, the gender gap, and Gen X's retirement savings squeeze.

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Davos Warnings, Niche Book Fans, and Adult Plushies

This week: The business warnings out of Davos, the rise of hyper-niche book fandoms, and why adults are buying plushies in droves.

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The Attachment Economy and the Return of Connection

This week: How the attachment economy is taking shape, why finances feel fragile, and the renewed hunger for real connection.

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Middle-Market Resilience and the 2026 Marketing Shift

This week: Why the middle market holds firm, the 2026 marketing shift, why we travel this year, and the state of maternal health.

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CES 2026: From Gadgetry to Genuine Utility

Live from the CES 2026 floor, new insight reveals how tech is shifting from flashy gadgetry toward tools people will actually use.

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2026 Trends: Experiences, Travel, and Polyworking

This week: Why people choose experiences over things, young travelers head abroad, and polyworking reshapes how we earn a living.

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The Holiday Budget Bind and the Healthcare Paradox

This week: How families navigate holiday budgets, generosity by design, AI as a leadership tool, and the healthcare paradox.

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The Illusion of Affluence and Kid Entrepreneurs

This week: Why affluence often feels like illusion, how kids start businesses to outpace AI, and the case for celebrating small wins.

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AI Takes over Holiday Shopping Amid Billionaire Backlash

This week: AI reshapes holiday shopping, billionaire backlash builds, and Gen Z's dream trip is wherever their boss sends them.

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The Age of Dissonance and a Marketing Reset

This week: Making sense of the age of dissonance, the physical reset in marketing, World Cup 2026, and food as medicine.

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Gen Z Flees AI to Blue Collar Jobs, Women’s Pro Baseball is Here, & The Novel Way Young People Chose Health Plans

The latest trends in society and culture from The Harris Poll.

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Retail Trends, Homeownership, and Gen Z's Money Mindset

This week: Holiday retail behavior, the new milestones of homeownership, parks and wellbeing, and Gen Z's money mindset.

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Climate Messaging, Job Anxiety, and Weird Marketing

This week: Why climate messaging needs a refresh, how job anxiety became the new inflation, and the strange ads that actually work.

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Algorithm-Gaming Brands and Why Cash Feels Cringe

This week: The brands cheating the algorithm, why cash now feels cringe, and the reason most millionaires don't feel rich.

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Holiday Cheer, Rising Costs, and Canada's Most Trusted

This week: Balancing holiday cheer with rising costs, Canada's most trusted brands, burnout to breakthrough, and the market's mood.

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C-suite Women, Upskilling, and AI's Image Problem

This week: Why C-suite women hold more ambition, where workers are upskilling, and AI's deepening public image problem.

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The Great Wealth Shift and Visual-First Workflows

This week: The great wealth shift, visual-first workflows, evolving EV demand, breast cancer myths, and community-driven retail.

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The Visual Economy and Closing the Cancer-Care Gap

This week: The rise of the visual economy, the state of maternal health, closing gaps in cancer care, and rising debt stress.

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The Great Wealth Transfer and AI's Role in Gaming

This week: The great wealth transfer, why boomers love Poppi, AI's role in gaming, and debt stress across every income.

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The AI Trust Gap and Gen Z Brand Breakouts

This week: Navigating the AI trust gap, millennials vs. Gen Z on drinks, smarter pricing models, and Gen Z brand breakouts.

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Skilled Trades, Retirement, and Breastfeeding Challenges

This week: The skilled-trades report, Medicare and retirement, breastfeeding challenges, and brands catching boomers' attention.

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Brands Winning Gen Z and the 2026 World Cup Play

This week: The brands catching Gen Z's eye, AutoTechCast, World Cup 2026 athlete partnerships, and the fertility gap.

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Soccer Fandom Surges; The Future Of Travel; Tech In Small Businesses; Conversations With John Gerzema

This week: Surging soccer fandom, the future of small-business travel tech, a conversation with John Gerzema, and back-to-school spending.

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State of Beverages 2025 and How Gen Z Shops

This week: The 2025 beverage trend report, how Gen Z shops, why unanswered phones cost restaurants, and adapting to company culture.

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Consumers Want More IRL Brand Engagement

The Harris Poll’s Thought Leadership team in partnership with Quad, reveals a striking shift in consumer behavior – Americans are eager to step away from their screens and connect with brands IRL. A few key findings from “The Return of Touch Report: Reimaging Consumer Engagement in 2025“: A desire to unplug: 81% of Gen Z […]

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Tariff Retail Report and Father's Day Brand Picks

This week: The tariff retail report, the EV tax-credit rollback, 20 brands catching Gen Z, and Father's Day brands dads love.

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Winning Summer Travel and the Axios Harris Poll 100

This week: How to win summer travel, the best OTC health products, the Axios Harris Poll 100, and empowering women in maternity care.

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Maternal Mental Health and Podcast Ad Effectiveness

This week: Maternal mental health in focus, QSR insights, podcast advertising effectiveness, and the Ulta Beauty-Cecred partnership.

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What Moms Want and the Sandwich Generation's Squeeze

This week: What moms really want, the sandwich generation's retirement worries, a Gap lesson with Gen Z, and return-policy abuse.

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The Story: This Week's Trends in Society and Culture

Our latest edition of The Story rounds up the data behind the week's biggest shifts in society, business, and culture.

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The Story: This Week's Trends in Society and Culture

Our latest edition of The Story rounds up the data behind the week's biggest shifts in society, business, and culture.

Article 2 min Read

The Story: This Week's Trends in Society and Culture

Our latest edition of The Story rounds up the data behind the week's biggest shifts in society, business, and culture.

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The Story: This Week's Trends in Society and Culture

Our latest edition of The Story rounds up the data behind the week's biggest shifts in society, business, and culture.

Article 3 min Read

The Story: This Week's Trends in Society and Culture

Our latest edition of The Story rounds up the data behind the week's biggest shifts in society, business, and culture.

Article 3 min Read

The Story: This Week's Trends in Society and Culture

Our latest edition of The Story rounds up the data behind the week's biggest shifts in society, business, and culture.

Article 2 min Read

The Story: This Week's Trends in Society and Culture

Our latest edition of The Story rounds up the data behind the week's biggest shifts in society, business, and culture.

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