The Harris Poll 

Hard data. Human Truths.

Harris Reports 

Hard Data. Human Truths.

Americans Want Brands to Do Their Part Against Coronavirus, Then Advertise

Shoppers are ready to spend once the crisis is over By Mónica Marie Zorrilla | AdWeek   Americans are optimistic that their lives will go back to...

America’s Economic Engine: An Examination of Small Businesses During COVID-19

In a recent survey conducted by The Harris Poll, US small businesses conveyed both confidence in the interdependent relationship with their communities and employees, while revealing their underlying...

The Harris Poll Announces This Year’s Brands of the Year

The Harris Poll’s 32nd annual EquiTrend Study reveals the strongest brands across the media, travel, financial, automotive, entertainment, retail, restaurant, technology, household, and nonprofit...