Rely on The Harris Poll’s years of trusted data and proven methodology to know where the entertainment consumer is heading next.
Entertainment consumers are harder to capture and easier to lose. We help you understand what they want, from content preferences to subscription models, so you can build lasting audience loyalty.
Of Gen Z says they often wish they could disconnect from digital devices more easily.
Of Gen Z and Millennials say the best social media trends are those that show up in real life.
Of consumers enjoy discovering content originally released more than ten years ago.
Of consumers say Instagram has created a ‘copy-and-paste’ effect in luxury travel.
Understand where the media consumer is heading, so your brand stays one step ahead of the competition.
Discover what consumers think about your brand and how you can strengthen your reputation.
Partner with our research team to produce industry-leading thought leadership.
Base subscription pricing, product messaging, branding and other strategic business decisions on real data.
Entertainment An Industry Snapshot Download to learn more about current consumer trends in the entertainment industry across paid subscriptions and radio. Get inside the head of America’s sportsbook enthusiasts with a top 20 list of brands that over-index with sports bettors. Download the ReportEntertainment preferences are as varied and unique as people. This month, we […]
Article • 2 min Read
Picture a NFL fan. You probably imagine a young man wearing a jersey, maybe holding a beer, and yelling at the TV screen. However, women make up almost half (46%) of the NFL fanbase. While many women are already avid football fans, a very different subject rallied even more female interest in the NFL in […]
Article • 3 min Read
When the National Football League (NFL) placed one of its playoff matchups during its Wild Card Weekend exclusively on Peacock, a debate kicked off as to what, if any, impact that may have on viewership. The Harris Poll partnered with Front Office Sports to examine the impact that such a move would have on consumption […]
Article • 5 min Read
Are songs topping the Billboard charts beginning to sound the same? A large portion of American listeners seem to think so. Just over half (52%) agree that there isn’t as much variety in music now as there was in the past, according to a recent Harris Poll. Country’s resurgence into the pop charts seems to […]
Article • 2 min Read
It’s been 65 years since Paddington the teddy bear first appeared on children’s bookshelves. Since his creation, the beloved, British-based bear has gone on countless adventures while upholding a timeless, multigenerational and cultural appeal. “Paddington in Peru,” the most recent addition to the bear’s franchise, debuted at the UK box office November 8 and shared […]
Article • 3 min Read
In the 70s and 80s, personalization meant monograming your bag, towel, keychain, or purse. In the digital era, it is much more nuanced than a collection of initials. With the amount of data apps have on each user, customization is easier, and more precise, than ever. Popular music app Spotify allows users to curate playlists […]
We help entertainment brands decode shifting consumer preferences and build the data-driven strategies that keep audiences coming back.
Talk To Our Team
