Turn consumer and market intelligence into your telecom brand's greatest competitive advantage.
The telecom landscape is shifting fast and consumers are harder to win and keep than ever. We turn complex consumer and market data into clear, strategic direction so you can grow subscribers and strengthen your brand.
Of U.S. adults are unsure whether the radio waves used in 5G technology are harmful to people’s health.
Of U.S. adults say the benefits of adopting 5G technology outweigh the risks.
Of U.S. adults think 5G access will help people be more productive.
Of U.S. consumers think 5G networks are more secure than previous generations of cellular networks.
Partner with our researchers to develop custom surveys that unlock crucial industry insights.
Gain with trusted consumer and industry trend data that helps you predict where telecoms is heading.
Understand how your brand reputation is changing over time and across demographic groups.
Gain recognition in the telecoms space for thought leadership grounded in trusted Harris Poll data.
TikTok still commands Gen Z's attention, but the loyalty, trust and magic that built its dominance are quietly eroding.
The Impact of Social Commerce: How UK & DE consumers use social media as a purchasing platform. Download the ReportThe average Briton spends 1.49 hours a day on social media. The average German spends slightly less time – 1.39 hours a day – on social media. Following these usage patterns, both groups spend more than […]
Findings from The Harris Poll’s TikTok Troubles: The Platform Gen Z Can’t Quit report.
Article • 2 min Read
The Harris Poll and researcher Jonathan Haidt asked kids one simple question: How do you actually want to spend your time?
Article • 4 min Read
New research reveals how parents view their children's time on social media and smartphones, and where their biggest worries lie.
Article • 4 min Read
Increasing attention has been spent on the potential adverse effects of smartphones and social media on adolescents—both in the United States and abroad. As age restrictions, warning labels, and other measures are considered by various national, state, and local entities, the Harris Poll surveyed a representative sample of American adults about their relationships with smartphones […]
Article • 4 min Read
Most Canadians would bank the extra hour as sleep. New data shows younger adults stay online, with seasonal mood shifts close behind.
Article • 4 min Read
Recent conversations about the mental health impact of social media and smartphone usage on children have spurred efforts to curb access to both. Many policy reform efforts have included schools going “phone-free” during the school day, and others have sought to introduce minimum age limits for social media, similar to age limits for driving or […]
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