From Staff To Storytellers
Work culture has become public culture: are employees a brand’s most trusted storytellers?
Decode Market Trends
Uncover shifting industry patterns and consumers sentiment around critical developments affecting your sector.
Industries
Lead The Next Era Of Professional Services
The Harris Poll's years of trusted research helps professional services firms understand what their markets expect next.
Build Stronger Client Relationships
Client expectations are rising and loyalty is harder to earn than ever. We help professional services firms understand exactly what clients want, from service expectations to brand perception, so you can win the relationships that matter most and keep them.
74%
Of adults agree that employees are more influential than traditional marketing in shaping a company's brand.
85%
Of HR decision-makers agree that onboarding new talent is more costly than upskilling internal talent.
55%
Of companies using AI say they lack adequate training or resources to help employees use it effectively.
74%
Of adults are more likely to apply to a company after seeing real employee experiences.
How We Help Our Clients Win
Optimize Your Messaging Approach
Determine which communications resonate most powerfully with your target audience to enhance market positioning.
Build Thought Leadership
Release authoritative thought leadership insights backed by a respected research partner.
Track Brand Reputation
Measure your market standing and analyze how business decisions impact stakeholder perceptions over time.
Featured Insights
The Age of Dissonance
Emerging tensions influencing identity, aspiration, and decision-making in the year ahead.
The Harris Hundred 2025: Tracking Canadian Corporate Reputation
The 2025 Harris Hundred: Tracking Canadian Corporate Reputation Download the ReportThe Harris Poll Canada’s 2025 Corporate Reputation Survey reveals a strong rebound in public perceptions of major brands. For the second consecutive year, the Professional Women’s Hockey League (PWHL) leads as Canada’s most reputable company, reflecting Canadians’ growing admiration for authenticity, ethics, and shared […]
Gen Z isn't quiet quitting. They're side hustling
2026 hiring outlook improves, but skills and AI are primary hurdles
The Future of Insights in 2026: How AI is Evolving Researchers' Roles
As AI's novelty wears off, workers want it to be better
Mentorship is the competing edge our workplaces need to accelerate
How AI is rewriting the researcher's job description
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Work Smarter, Earn Faster: How Job Experience Can Count Toward a Degree
Findings from The Harris Poll for the University of Phoenix
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Regaining Credibility in the GenAI Era
Our 2026 Page-Harris Poll Confidence in Business Index helps leaders understand a shifting landscape.
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A Cautious Comeback: Middle Market Confidence Surges in Q4
Findings from the Harris Poll for RSM
