Work with The Harris Poll to secure the market research and consumer insights essential for making informed business decisions.
From supply chain disruptions and workforce shortages to rising costs and trade uncertainty, manufacturers are under pressure. We help you cut through the noise with insights into consumer preferences and price sensitivity so you can lead with confidence.
Of U.S. adults agree skilled trade jobs are just as important as white-collar jobs, yet manufacturers still struggle to attract and retain the talent they need.
Of global supply chain leaders cite economic volatility as their top concern for 2026, making it the #1 threat to manufacturing operations worldwide.
Of organizations now have transformational or advanced AI implementation in supply chain operations, setting a new competitive standard for manufacturers.
Of global supply chain leaders forecast more localized supply chains by 2030, signaling a fundamental shift away from global production models.
Uncover emerging industry trends and consumer sentiment around key developments impacting manufacturing.
Identify which messages connect most effectively with your audience to strengthen brand positioning.
Publish credible research findings supported by a trusted polling partner that commands media attention.
Assess your reputation metrics and evaluate how strategic initiatives influence public perception.
Article • 5 min Read
We explore how U.S. consumers view Chinese automakers today, and what’s driving both curiosity and caution.
Article • 1 min Read
The United States is facing a severe shortage of skilled tradespeople – especially in the manufacturing and construction sectors. As the lack of carpenters, welders, masons, plumbers, and electricians takes a toll on project timelines and budgets, Americans are increasingly paying attention to these roles. The skilled trades are highly respected: 91% of Americans agree […]
Article • 1 min Read
Automotive manufacturers and suppliers need to innovate and differentiate to capture new business and build brand equity. Selecting and integrating the right advanced technologies—those that drive business performance, product differentiation and customer loyalty—is essential. The annual Harris Poll US AutoTECHCAST (ATC) reflects the perspectives of over 10,000 current vehicle owners and provides an in-depth assessment […]
Article • 3 min Read
This newsletter provides a front row seat to The Harris Poll’s latest research, industry trends, and brand case studies.
Article • 3 min Read
Findings from The Harris Poll for Lutron Electronics
Article • 6 min Read
On January 20th, 2025, U.S. President Donald Trump announced he would impose 25% tariffs on Canada and Mexico starting on February 1st. While many people believed that it was just a negotiation tactic with some false starts and stops including the appointment of a “fentanyl czar,” by the middle of February it was clear that […]
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