4 Min Read
(2-minute read) 5 stories, 1 thread: Trust is harder to earn, easier to lose, and more valuable than ever.
-
Research for the AI era: The Harris Poll’s new AI-Ready Research Packet structures outputs for direct integration into enterprise AI environments. No reformatting. No bottlenecks.
-
EV rollbacks: 54% of Americans support automakers slowing EV plans. 70% also say it proves they misread the market. Acceptance and trust are different things.
-
So, Get This podcast: 54,000 people have an AI boyfriend. Attachment is now a competitor to brand loyalty.
-
Maternal mental health: More than half of women experience mental health issues after giving birth. Over half get little or no support. The knowledge gap is systemic, but fixable.
-
POSSIBLE 2026: 7,500 marketers in Miami. The most human moment of the week was a pin.
Research for the AI Era
Your AI is only as smart as the data you feed it. Traditional research outputs – PDFs, PowerPoints, SPSS files – weren’t built for AI infrastructure.
The Harris Poll’s new AI-Ready Research Packet, developed with NeuIQ, eliminates that bottleneck. Outputs are structured for direct integration into data lakes, RAG-optimized for enterprise AI agents, and fully governed and traceable. Available as part of any client engagement, with no new systems required.
Takeaway: It’s critical to structure your research outputs for AI from the start. Your teams spend far less time reformatting data and more time acting on it.
Discover the AI-Ready Research Packet
EV Course Corrections are a Trust Problem
54% of Americans support automakers slowing EV plans. But 70% say reversals suggest they misread the market. And 42% trust a car company less after a public reversal. The credibility risk isn’t the pivot. It’s the silence that follows.
Takeaway: A strategic pivot only becomes a trust crisis when you don’t explain the reasoning. Communicate the why, and you keep credibility intact.
Get the full picture on EV rollbacks
AI Relationships Lead to AI Heartbreaks
A man had his heart broken by a bot built to agree with him. There are 54,000 people in r/MyBoyfriendIsAI. The world’s first AI dating café just opened in New York, with a waitlist. Winning brands make people feel most seen. That’s a higher bar than any product spec can meet.
Takeaway: If AI can generate genuine emotional attachment in 54,000 people, the bar for what “feeling seen” means to your customers has permanently shifted.
The Maternal Mental Health Gap
56% of women experienced mental health issues postpartum. Of those, 52% received little or no support. 86% say the standard 6-week checkup isn’t enough. The system knows where it’s falling short. Better education and consistent postpartum support could change that.
Takeaway: When a systemic gap is this well-documented, the brands that move first to address it build the kind of loyalty that’s hard to replicate.
Read more about the maternal mental health gap
What We Learned at POSSIBLE 2026
7,500 marketers. Three days in Miami. The most human moment was a pin that told strangers to talk to each other. Marketers have moved past debating what AI can do, the question now is accountability.
Trust has moved from brand value to growth driver. Only 12% of corporate reputations improved last year. Credibility has become the baseline expectation. Brands with a defined point of view are pulling ahead.
Takeaway: When people talking face-to-face is the standout moment at one of the world’s biggest marketing conferences, digital saturation stops being background noise and starts being your biggest strategic problem.
