Nonprofit Industry Snapshot
We all want to help our communities, but how and when do we choose to give?
Understand What Motivates Your Donors
Clarify the core values, messages, and motivations that inspire giving, volunteering, and engagement.
Industries
Insights For Mission-Driven Organizations
Understand the trends shaping how you connect with your community and donors.
Know What Moves Your Donors To Act
Our education and nonprofit experts turn stakeholder sentiment into actionable direction. As your end-to-end strategic partner, we help you understand perceptions of your mission, barriers to giving, and drivers of trust.
57%
Of U.S. adults who attended college say they have not donated to their college.
54%
Of U.S. adults say news coverage has motivated them to donate to a cause.
71%
Of U.S. adults feel the need to help those who are affected by a disaster.
64%
Of U.S. adults feel overwhelmed by the number of causes they’ve been asked to donate to.
How We Help Nonprofits Succeed
Build And Protect Trust In Your Brand
Measure and track public and stakeholder trust in your organization.
Shape The Narrative Around Your Mission
Become a leading voice on your issue, with thought leadership that powers advocacy and sparks change.
Base Decisions On Trusted Data
Gain data that is trusted by donors, foundations, boards, and policymakers.
Featured Education & Nonprofit Insights
Nearly half of Gen Z and millennials say college was a waste of money—AI has already made degrees obsolete
'Crunched on both sides': Older millennials balance student loans, retirement savings and kids' college funds
5 ways parents can help protect their kids' mental health at college
Gen Z is breaking into the trade sector as college disillusionment rises
Article • 2 min Read
Work Smarter, Earn Faster: How Job Experience Can Count Toward a Degree
Findings from The Harris Poll for the University of Phoenix
Article • 4 min Read
Americans Want to End Standardized Tests for Good
Three in five Americans agree that U.S. colleges and universities should stop requiring standardized test scores altogether.
Article • 4 min Read
Are Trade Schools AI-Proof?, Soda’s Generation Gap, Sounding The Literacy Alarm, and the Big Brain Drain
The latest trends in society and culture from The Harris Poll Good afternoon from Nice, where I just landed for the marketing palooza kicking off tomorrow with IRG’s Cannes Summit and our week at Sport Beach 2025. (If you’re here, please let me know.) One Interesting Insight: Our CSO, Libby Rodney, recaps the PTTOW leadership […]
Article • 4 min Read
Diplomas Meet AI, Pushing Off Retirement, We Need Childcare Cures, and CPAs Say Spending is Slowing
Diplomas Meet AI, Pushing Off Retirement, We Need Childcare Cures, and CPAs Say Spending is Slowing. The latest trends in society and culture from The Harris Poll Good afternoon from New York. One Interesting stat: Hunkering In More workers are gathering office perks like acorns. In a new Justworks-Harris Poll, more American workers are concerned […]
Article • 3 min Read
How the COVID-19 Pandemic Shaped Gen Z and Millennials, 5 Years Later
It’s been five years since the Covid-19 lockdowns took hold across the U.S. While the mandates lasted only a few weeks, the ripple effects of the pandemic have left a lasting mark—particularly on Gen Z and Millennials. Not all of those changes have been negative, however. Young adults report that the pandemic had a positive […]
Article • 3 min Read
AI-Proof Your Career With a Blue Collar Job, It’s Not You, It’s Me, Says Gen Z, and Why Most Couples Lie About Their Finances
The latest trends in society and culture from The Harris Poll Good afternoon from NYC. One Interesting Number: 26.2 Million. That’s the number of employees hoping to treat Super Bowl Monday like an unofficial floating holiday with their pre-approved days off, shift swapping, sick calls, and ghosting (UKG-Harris Poll). Are Jobs That Use Your Hands […]
