Test
Product features and messaging with real audiences.
What We Do
Get Your Product And Messaging Right
Our ad testing and optimization research helps you crack the code on what resonates with real people and what works in the market.
What You Get
We help you understand what truly resonates with real people through sharp insights grounded in primary research and cultural intelligence, turning testing into strategic advantage.
Product Optimization
Test and refine features, concepts, and positioning to ensure your product meets real market needs before launch.
Creative Testing
Validate messaging, creative concepts, and campaigns with real audiences to maximize impact and effectiveness.
Strategic Positioning
Craft compelling narratives and value propositions that connect with your audience on both rational and emotional levels.
Tactical Guidance
Transform testing insights into clear recommendations for product development, marketing strategy, and go-to-market planning.
Our Approach
Iterate
Based on feedback, testing variations to identify top performers.
Decode
Cultural insights to understand why something resonates.
Validate
Findings through additional testing for consistency.
Recommend
Clear guidance for your decisions from key learnings.
Real Impact
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Our ongoing collaboration with The Harris Poll has been instrumental in elevating Urban Science’s thought leadership position. The Harris Poll team brings deep, data-driven insight to our annual survey process, helping us uncover meaningful trends that resonate with our clients and prospects. Their responsiveness, strategic approach, and ability to distill complex data into clear narratives make them an essential part of our success.
Amy Bowering, Global Marketing Director Urban Science
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For many years, I’ve relied on The Harris Poll to deliver well-researched, accurate, and credibly edited research studies, and the most recent experience was another shining example of that. Plinqit turned to The Harris Poll for a consumer index of attitudes and behaviors related to their financial savings habits. What we received also included professional partnership, support, and guidance that ensured we not only had a news-worthy story to tell, but that it was based on reliable data.
Kristen Longnecker, Chief Marketing Officer Plinquit
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Harris has been a great thought partner for NerdWallet to gather valuable insights into consumer sentiment and behavior for public release. Their data is thorough and trusted among media.
Communications Team NerdWallet
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Harris just gets it. They understand how the pharma world works, like why it might take so long for us to get feedback on something and working with the FDA or any of those extra layers of regulation. Other firms want it to move quicker or want more time, and as a result there’s a lot more upskilling in terms of why the industry is what it is. The Harris team already has that baseline understanding which improves our ability to manage timelines and expectations with our clients and we know we can count on them to make sure that we’re getting our clients what they need when they need it.
Healthcare PR Agency
