From brand tracking to consumer sentiment, we give agency leaders the insights to drive smarter strategies.
The Harris Poll provides agencies with real-time consumer intelligence to sharpen strategies, strengthen pitches, and keep clients one step ahead.
Of Gen Z/Millennials say shopping at a hyped retailer/pop-up feels like being “part of a cultural moment.”
Of consumers say that print catalogs or magazines feel more authentic than digital campaigns.
Of Gen Z and Millennials want brands to bring people together in spontaneous ways.
Of Gen Z say that experiencing a brand in a physical store deepens their connection and loyalty to it.
Uncover emerging industry trends and consumer sentiment around key developments impacting manufacturing.
Identify which messages connect most effectively with your audience to strengthen brand positioning.
Publish credible research findings supported by a trusted polling partner that commands media attention.
Assess your reputation metrics and evaluate how strategic initiatives influence public perception.
Article • 1 min Read
What do Ben Stiller, Peyton Manning, Post Malone, and Sabrina Carpenter have in common? Other than higher-than-average net worths, all four will star in Super Bowl LX commercials on February 8th. Super Bowl ads have long been known for their eye-popping price tags ($8 million for 30-seconds of air time), creative storylines, and celebrity appearances. […]
Article • 2 min Read
The future is knocking, but the sound is strangely out of tune. We’re mourning what’s fallen away—stable careers, predictable markets, even aesthetic originality—while trying to decode what comes next. New Harris Poll research reveals a generation that feels both electrified by possibility and unnerved by the speed of change. Download the Report The Promise and […]
Article • 3 min Read
Haven't you heard? The "dad shoe" is back in style!
Article • 2 min Read
When it comes to capturing people’s attention, sometimes weird and unconventional pays off. And that’s exactly what happened with skin care brand CeraVe’s elaborate online marketing campaign which culminated in the brand’s first ever Super Bowl commercial. For weeks prior to this year’s big game, videos of Michael Cera circulated online claiming that the actor […]
Article • 2 min Read
Dove ranked 12th in our latest AdAge-Harris Poll Gen Z brand tracker. This quarterly index uses data from QuestBrand by The Harris Poll to rank the top 20 brands by brand equity growth among Gen Z adults (ages 18-27). Over the last 20 years, Unilever’s Dove has challenged stereotypical beauty standards by featuring real women […]
Article • 3 min Read
June's adidas x Gucci line sparks enthusiasm throughout the fashion world.
Article • 1 min Read
From Exclusive to Inclusive Abercrombie & Fitch Transforms into a More Welcoming Brand To illustrate the value of brand tracking, we evaluated Abercrombie’s shift from marketing to the “cool kids” to including consumers of all sizes, ethnicities, and backgrounds. How did Abercrombie’s personality update impact consumers’ perception of the brand? Download our case study to […]
Article • 3 min Read
The podcasting world is seeing major shifts. Data from Statista indicates that in the last four years, podcast listeners have increased by 69%. Millions of consumers are turning to podcasts for entertainment, news, and storytelling. The popular music streaming app, Spotify has opened the door to more podcast listeners. Historically, Apple Podcasts held the top […]
Article • 2 min Read
Using QuestBrand data, Ad Age released their quarterly Gen Z brand tracker in February. This tracker ranks the top 20 brands by quarter-over-quarter brand equity growth among Gen Z adults (ages 18-28). This quarter, Hawaiian Airline placed 18th, with brand equity that rose +6.2% from Q3 (20.2) to Q4 (26.4) 2024. The greatest gains were […]
Article • 3 min Read
In July, American Eagle revived a 20-year-old slogan “Live Your Life.” This phrase was originally trademarked by the retailer in the mid-2000s, but was recovered earlier this year as American Eagle’s marketing platform. The Live Your Life platform encourages consumers to step out of the digital world and to engage with those around them IRL. American […]
Article • 3 min Read
With Father’s Day approaching, it’s time to talk all things dad – dad jokes, dad hobbies, and even dad shoes. Want to know what makes dad tick? As Americans look for the perfect Father’s Day gifts, we employed data from QuestBrand by The Harris Poll to uncover 10 brands that grab dads’ attention. The brand ranking […]
Article • 4 min Read
Aunt Jemima recently announced that the brand's name would be changed to Pearl Milling Company.
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