Discover
Underlying motivations, values, and mindsets that shape your audience's decisions.
What We Do
Understand Your Market
Discover what drives your audience so you can anticipate change and stay ahead of what matters most.
What You Get
Our market research services deliver deep consumer insights that go beyond demographics, revealing the motivations and behaviors that shape real decisions in your market.
Audience Segmentation
Custom segments based on psychographic, behavioral, and cultural drivers that reveal what truly motivates your market.
Behavioral Intelligence
Research that reveals how attitudes translate into actions, uncovering the patterns driving consumer behavior.
AI Powered Personas
Detailed personas that bring your segments to life with predictive behavioral insights and evolving cultural context.
Strategic Guidance
Clear, actionable guidance for product development and messaging strategy, helping you make informed decisions.
Our Approach
Connect
Relationships between behaviors, attitudes, and cultural influences to reveal true drivers.
Define
Meaningful audience frameworks based on psychological and behavioral commonalities.
Enrich
Cultural context and predictive intelligence to create comprehensive audience understanding.
Integrate
Insights into your existing workflows and decision-making processes.
Real Impact
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Our ongoing collaboration with The Harris Poll has been instrumental in elevating Urban Science’s thought leadership position. The Harris Poll team brings deep, data-driven insight to our annual survey process, helping us uncover meaningful trends that resonate with our clients and prospects. Their responsiveness, strategic approach, and ability to distill complex data into clear narratives make them an essential part of our success.
Amy Bowering, Global Marketing Director Urban Science
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For many years, I’ve relied on The Harris Poll to deliver well-researched, accurate, and credibly edited research studies, and the most recent experience was another shining example of that. Plinqit turned to The Harris Poll for a consumer index of attitudes and behaviors related to their financial savings habits. What we received also included professional partnership, support, and guidance that ensured we not only had a news-worthy story to tell, but that it was based on reliable data.
Kristen Longnecker, Chief Marketing Officer Plinquit
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Harris has been a great thought partner for NerdWallet to gather valuable insights into consumer sentiment and behavior for public release. Their data is thorough and trusted among media.
Communications Team NerdWallet
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Harris just gets it. They understand how the pharma world works, like why it might take so long for us to get feedback on something and working with the FDA or any of those extra layers of regulation. Other firms want it to move quicker or want more time, and as a result there’s a lot more upskilling in terms of why the industry is what it is. The Harris team already has that baseline understanding which improves our ability to manage timelines and expectations with our clients and we know we can count on them to make sure that we’re getting our clients what they need when they need it.
Healthcare PR Agency
