Monitor
Cultural signals, conversations, and emerging behaviors across multiple channels and communities.
What We Do
Spot Trends Before Your Competition
Our consumer trends research spots emerging shifts in behavior and values, so you can lead the market instead of following it.
What You Get
We keep a constant pulse on the intersection of brands and society, turning signals into actionable insights that help you identify what's next and stay ahead of the curve.
Trend Identification
Identify emerging shifts in consumer behavior and cultural conversation before they become mainstream.
Cultural Intelligence
Analyze how cultural forces and societal trends shape consumer decisions and brand positioning.
Predictive Analysis
Use AI-powered signal tracking and data analysis to forecast where trends are heading next.
Strategic Advisory
Transform trend insights into clear recommendations for business and marketing strategy.
Our Approach
Analyze
Patterns and connections between seemingly unrelated shifts in society and consumer behavior.
Contextualize
Emerging trends within broader cultural and economic forces to understand their potential impact.
Forecast
How current signals might evolve and intersect to create future opportunities or challenges.
Translate
Trend insights into specific implications and actionable recommendations for your business.
Real Impact
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Our ongoing collaboration with The Harris Poll has been instrumental in elevating Urban Science’s thought leadership position. The Harris Poll team brings deep, data-driven insight to our annual survey process, helping us uncover meaningful trends that resonate with our clients and prospects. Their responsiveness, strategic approach, and ability to distill complex data into clear narratives make them an essential part of our success.
Amy Bowering, Global Marketing Director Urban Science
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For many years, I’ve relied on The Harris Poll to deliver well-researched, accurate, and credibly edited research studies, and the most recent experience was another shining example of that. Plinqit turned to The Harris Poll for a consumer index of attitudes and behaviors related to their financial savings habits. What we received also included professional partnership, support, and guidance that ensured we not only had a news-worthy story to tell, but that it was based on reliable data.
Kristen Longnecker, Chief Marketing Officer Plinquit
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Harris has been a great thought partner for NerdWallet to gather valuable insights into consumer sentiment and behavior for public release. Their data is thorough and trusted among media.
Communications Team NerdWallet
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Harris just gets it. They understand how the pharma world works, like why it might take so long for us to get feedback on something and working with the FDA or any of those extra layers of regulation. Other firms want it to move quicker or want more time, and as a result there’s a lot more upskilling in terms of why the industry is what it is. The Harris team already has that baseline understanding which improves our ability to manage timelines and expectations with our clients and we know we can count on them to make sure that we’re getting our clients what they need when they need it.
Healthcare PR Agency
