Turn data-driven insights into the thought leadership that positions your brand as the authority in your industry.
Thought leadership builds the trust and credibility that competitors struggle to replicate. Brands that consistently deliver valuable insights shape market perceptions, influence buying decisions, and get there before the competition does.
Of kids age 8-12 want to escape their phones to live more in the real world.
Of Gen Z are finding ways to "opt-out" of the economy in 2026.
Of parents feel overwhelmed with the demands of modern parenthood.
Of Americans say "Economists may say things are getting better, but we're not feeling it where I live."
We keep a pulse on emerging industry research to ensure that you are contributing something new to the conversation.
Our teams have industry experts who are up-to-date on the latest trends and developments across key industries.
We act as an end-to-end partner, from scoping the right question, to designing the research, delivering narratives, and recommendations.
We are a trusted, independent authority in public opinion – The Harris Poll name adds credibility to your data.
Earning ROI Through Thought Leadership Unlocking revenue and engagement with thought leadership What’s the ROI of thought leadership today? Fortune 100 executives estimate it to be $3.6 million a year. This report examines the value, challenges, and opportunities to cultivating thought leadership that wins the market. Download the Report9 in 10 executives believe thought leadership […]
Emerging tensions influencing identity, aspiration, and decision-making in the year ahead.
Signals from the Stage: What ANA Masters of Marketing Revealed About the Future of Brands Download the ReportWhen you put hundreds of the world’s leading marketers in one room and ask them real-time questions about the future, you get clarity — not just about where marketing is today, but where it’s heading next. At this […]
The Visual Economy: How Design Drives Growth in the AI Era Download the ReportLeading companies are already using visual-first communication to unlock speed, clarity, and impact. Are you? Organizations spend $143 billion annually on visual content, but most are still working within outdated, text-first workflows that stall progress and dilute impact. In “The State of […]
Findings from The Harris Poll’s TikTok Troubles: The Platform Gen Z Can’t Quit report.
New Harris Poll research finds that Americans are “opting out” of the economy in 2026.
A new Harris Poll report finds that sports fans still feel something is missing.
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Canva set out to better understand how visual-first communication is reshaping the workplace and driving business outcomes. As organizations increasingly rely on design to power collaboration and growth, Canva saw an opportunity to lead the conversation on the emerging “visual economy.” To explore this trend, Canva partnered with The Harris Poll’s Thought Leadership team to […]
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American beverage conglomerate Keurig Dr Pepper partnered with The Harris Poll to kick off a three-year initiative aimed at establishing themselves as the industry’s definitive authority on beverages and the leading voice on hydration. Our Custom Research team worked closely with Keurig Dr Pepper to uncover notable differences in beverage preferences across generations and between […]
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For the past six years, The Harris Poll’s Thought Leadership & Futures team has collaborated with global snack giant Mondelēz on its annual State of Snacking report — a forward-looking study that explores evolving consumer snacking behaviors and emerging trends worldwide. The 6th annual State of Snacking report reflects the enduring strength of this partnership and […]
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To establish brand credibility and support their existing clients, mobile-first savings platform Plinqit partnered with The Harris Poll’s Harris On Demand (HOD) team to create a compelling thought leadership campaign grounded in fresh, data-driven insights. Through conducting a nationwide survey on Americans’ savings habits and priorities, the HOD team empowered Plinqit to equip financial institutions […]
Don't let your competitors shape the narrative. We give you the insights to lead industry conversations.
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