Briefs, Case Studies, and News

Automotive



Keep your finger on the pulse with the latest trends in business, culture, and more.



Brief 1 min Read

2023 Harris Poll AutoTECHCAST

Urban Science Annual Index: dealer relevance declines in eyes of auto buyers

Buying A Car - 3 Reasons Automakers And Dealers Need To Rethink Their Consumer Relationships

Elon Musk's Tesla suffers huge hit in closely watched brand reputation poll

Axios Harris Poll 100: Year of the tarnished titans

Case Study 1 min Read

Subaru Case Study

Brief 3 min Read

Volvo looks to establish brand loyalty with Gen Z

Brief 3 min Read

BMW closes out 2022 with high marks from consumers

Brief 2 min Read

Hyundai soars as the top growth brand by brand equity from Q3 to Q4 2022

New poll: The era of the ICE vehicle is ending. What comes next?

The 5 technologies reshaping the next decade of mobility

Brief 1 min Read

2022 Advanced Automotive Technologies Report

High Gas Prices Are Discouraging Americans From Buying Cars Right Now

Brief 2 min Read

Americans Drive With Their Wallets in Mind

Axios Harris Poll 100: Automotive brands show resilience

What's fueling the growing EV interest among drivers

Brief 2 min Read

Waze Increases Brand Equity by Delighting App Users

Brief 3 min Read

Hyundai Captures Gen Z's Interest Through the Metaverse

Case Study 1 min Read

Toyota Brand Tracking Case Study

Brief 2 min Read

Gas-Powered Vehicles - A Remnant of the Past?

Brief 1 min Read

As Americans Struggle to Secure Cars, Awareness of Cars.com Rises

Brief 2 min Read

Despite low levels of inventory, consumer enthusiasm for Rivian soars

Brief 3 min Read

The Road to EV: America’s Move to the Electric Vehicle Part 5

Brief 1 min Read

Consumer interest in "Connected Cars" is rising slowly but ongoing concern over privacy and the threat of cyber-attacks hamper greater demand

In a patch of Arizona, everyone knows Waymo. But few use it.

Brief

The Road to EV: America's Move to the Electric Vehicle Part 4

Brief

Technological Innovation Drives Future Sales Growth

Brief

The Road to EV: America's Move to the Electric Vehicle Part 3

Brief 3 min Read

Recharging the Electric Vehicle Market

Brief

The Road to EV: America's Move to the Electric Vehicle Part 2

Your Guide to Autonomous Vehicles

How VW's Polarizing 'Voltzwagen' Prank Went Over with Everday Consumers

Brief

April Fools: Volkswagen's 'Voltswagen' Announcement Sees Mixed Results

Brief

The Road to EV: America's Move to the Electric Vehicle

Morning Brew: Some Personal News…

Brief 4 min Read

Autonomous Vehicles Drive Interest Among Consumers

Self-driving technology is especially popular among young adults, tech enthusiasts, and parents.

What Springsteen's DWI Arrest Means for Jeep's Marketing

Case Study 1 min Read

COVID Prompts Vehicles To Become Extension Of Homes and Offices

Brief

COVID Triggers More Preference For Fuel Efficient Vehicles, But What Does It Take To Prompt EV Purchase?

Brief 1 min Read

Further with Ford Trends Report

Brief

What's in the Cards for Online Vehicle Retailing?

Brief

COVID-Related Features Grab Attention In Mobility

Brief

Vehicle owners are getting "on the road again" for servicing and repairs

Brief

Manufacturing: The Safe Reopen

Brief

Safety Pod: Personal Vehicles The Choice For Post-Covid Movement

Brief 1 min Read

Sani-Lux: Clean is the New Black

Brief

Mass Transit, Shared and Individual Mobility Give Way to Personal Space

Brief

When Will They Buy Again?

Brief

What Will They Buy?

Brief

Americans are putting the brakes on vehicle servicing and repair

Brief

Dinner and a Tow: When will Americans have their vehicle serviced?

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