Ascent To The Top:

How Toyota Overcame Chip Shortages To Outsell GM

Since the start of the COVID-19 supply chain disruptions, car manufacturers have struggled to maintain production levels. Despite the shortage of essential semiconductor chips, Toyota fared better than many of its competitors.
How did consumer sentiment towards Toyota change throughout the chip shortage as they fought to maintain production? Download our brand tracking case study to find out!

Catherine Ake

Senior Marketing and Content Strategist

Toyota case study cover

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